Episode description
The current economic situation in Latin America is stagnant. GDPis growing slowly and financial markets are unstable, Nevertheless,consumer in Latin America are empowered and demanding more fromtheir products, Fast fashion companies understand this, and arebringing fashion forward products to Latin America without the highprices. In beauty, companies are not branding themselves as"premium", as consumers cannot afford premium prices. Therefore,companies are branding products with premium appearances withoutraising prices.