The Built-In Segment of Consumer Appliances: Transferring Trends from Western Europe to Latin America - podcast episode cover

The Built-In Segment of Consumer Appliances: Transferring Trends from Western Europe to Latin America

May 25, 20166 minTranscript available on Metacast
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Episode description

Western Europe is clearly the leader when comparing the built in segment in major appliances to the freestanding segment, holding the highest ratio at regional level. However, some of the trends that have historically promoted this behaviour are now being seen in younger markets, for example Latin America.