Welcome to another captivating episode of "It's the Bottom Line That Matters" where hosts Jennifer Glass and Daniel McCraine unpack the intricate world of branding. They challenge the notion that a brand is confined to visual elements like logos, websites, and color schemes, asserting that true branding encompasses a broader spectrum of factors. Through compelling discussions on renowned brands such as Apple, Disney, and Amazon, they explore how brand perception is shaped by custom...
May 28, 2024•23 min•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters" podcast, hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine dive into the application of DiSC assessments in a business setting. They explore how understanding different personality types can impact interactions with clients, prospects, team members, and vendors. The hosts discuss the importance of recognizing one's own primary personality styles and those of others, and how it can influence sales conversations, p...
May 21, 2024•22 min•Transcript available on Metacast Welcome to another episode of "It's The Bottom Line That Matters"! In this recording, hosts Daniel, Patricia, and Jennifer delve into the world of personality assessments, specifically focusing on the DISC assessment. They share their personal experiences with taking various personality tests and discuss the nuances of how these assessments can help us understand ourselves and others. With humor and insight, they explore the different personality types represented by the DISC model...
May 14, 2024•21 min•Ep 20•Transcript available on Metacast Welcome back to "It's the Bottom Line that Matters," where we're dedicated to helping businesses thrive through sustainable practices. In this episode, our hosts Jennifer, Daniel, and Patricia delve into the importance of sustainability in businesses and how it aligns with both environmental impact and marketplace success. They share insightful examples of sustainable initiatives, such as using carbon offset credits and implementing solar power to mitigate environmental impact ...
May 07, 2024•18 min•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters," the hosts delve into the topic of business growth and the strategic investment of funds to propel entrepreneurial success. They explore the common pitfall of falling for the allure of "shiny object syndrome" and instead emphasize the importance of intentional allocation of resources to areas that will yield substantial returns. Through engaging discussion with the hosts and their insights on their own business invest...
Apr 30, 2024•19 min•Transcript available on Metacast Exciting developments in AI for business! We had the pleasure of delving deep into the world of AI in business on the recent recording of the "AI in Business" episode for The Bottom Line That Matters podcast. Our conversation covered a wide array of insights into the impact of AI on businesses, including real-world experiences of incorporating AI tools into our operations. Here are the key takeaways from our enlightening discussion: - AI serves as a potent catalyst for business innovat...
Apr 23, 2024•17 min•Transcript available on Metacast Welcome to our latest episode of "It's The Bottom Line that Matters" podcast, where we dive into the essential elements of building successful businesses. In this episode, we explore the critical role of community engagement in business growth and development. Our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo discuss the value and impact of engaging with the local community and how it can contribute to the success of your business. In this episode, Patricia Reszety...
Apr 16, 2024•19 min•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters," host Jennifer Glass explores the concept of time vampires and their impact on business productivity. Joined by co-hosts Daniel and Patricia, the trio shares their personal experiences with time vampires, ranging from graphics and technology challenges to distractions and interruptions while working from home. Throughout the discussion, they offer valuable insights and practical advice on how business owners can effectively man...
Apr 09, 2024•28 min•Transcript available on Metacast In our latest episode, "It's The Bottom Line That Matters - Titles," we delved into the significance of job titles in the business world. From CEOs to visionary founders, the impact of titles on how the world perceives you is an intriguing topic worth exploring. We discussed how certain titles can carry weight and influence how you are perceived by prospects and partners. Whether you choose a traditional title like CEO or opt for a more creative designation like "Maestro of Bu...
Apr 02, 2024•19 min•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters," Patricia, Daniel, and Jennifer delve into the topic of the Entrepreneurial Operating System (EOS) and its impact on business operations. They emphasize the importance of understanding the three main roles within EOS: the visionary, the integrator, and the implementer. Through a lively discussion, they explore how these roles interact and how they can be effectively applied in different business scenarios, adopting a conversati...
Mar 26, 2024•29 min•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters" titled "Change the World in 15 Minutes," we join hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine as they explore the various ways that individuals can make a difference in the world in just 15 minutes or less. The conversation delves into the significance of community focus, the impact of one's circle of concern and influence, and the power of making small, meaningful contributions to create ripple e...
Mar 19, 2024•14 min•Transcript available on Metacast Welcome to "It's the Bottom Line that Matters"! In this insightful episode, we are joined by Keith Lee, the remarkable author of "Out Nordstrom Nordstrom: Creating the World's Best Customer Service" and "The Happy Customer Handbook: 59 Secrets to Creating Happy Customers who come back time and time again." Keith shares his journey of infusing customer service principles into his businesses, exemplified by his recent million-dollar sale of American Retail Sup...
Mar 12, 2024•47 min•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters," join hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass as they dive into the intriguing world of grammar in business communications. The trio discusses the importance of clear and effective communication in written correspondence, including the use of grammar and punctuation to convey a professional and approachable tone. From the impact of autocorrect mishaps to the debate on using emojis and capital letters in em...
Mar 05, 2024•17 min•Ep 10•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters," hosts Daniel McCraine, Patricia Reszetylo and Jennifer Glass delve into the impact of filler words, strategic pauses, and non-verbal communication in effective communication. They emphasize the importance of fluctuation in tone and the power of silence in capturing and maintaining the listener's interest. Through personal experiences and examples, they showcase the significance of active listening and contextual understand...
Feb 27, 2024•31 min•Transcript available on Metacast In this engaging episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo engage in a thought-provoking discussion about the complex and sometimes perplexing relationship many people have with money. They dive deep into the phenomenon of individuals behaving as though they have an aversion to making money, despite the potential life-changing benefits it can bring. The hosts explore the psychological and emotional factors that con...
Feb 20, 2024•26 min•Transcript available on Metacast Hello and welcome back to It's the Bottom Line That Matters, your go-to podcast for valuable insights on business success. In today's episode, we're delving into the intriguing dynamics of hiring friends and family. While it can be a joy to collaborate with those close to us, it also comes with its fair share of challenges. Join us as we explore the nuances of this topic, sharing real-life stories and expert advice on the potential benefits and pitfalls of bringing personal connectio...
Feb 13, 2024•23 min•Transcript available on Metacast In this episode of It's The Bottom Line That Matters, hosts Daniel McCraine, Patricia Reszetylo, and Jennifer Glass delve into the importance of writing a job description for oneself. They explore the challenges that arise when individuals are unclear about their roles and responsibilities, whether in a business setting or in personal life transitions. The hosts discuss the value of evaluating one's daily tasks, identifying core strengths, and acknowledging the need to delegate certain r...
Feb 06, 2024•21 min•Transcript available on Metacast Do you ever find yourself avoiding tasks, procrastinating, and putting off important things that you know you should be doing? If so, you're not alone. In our recent episode, "Active Avoidance," of It's the Bottom Line That Matters podcast, we delved into the topic of procrastination and actively avoiding tasks that we know are crucial for our success. We discussed the reasons behind our tendencies to avoid certain tasks, fear of failure, internal programming, and the struggle ...
Jan 30, 2024•28 min•Transcript available on Metacast Welcome to another episode of "It's the Bottom Line That Matters" podcast, where Jennifer, Daniel, and Patricia delve into the critical topic of using recently purchased tools in your business. The hosts candidly share their own experiences of acquiring various tools, be it software applications, physical equipment, or hosting services, only to find them underutilized or forgotten. They discuss the common tendency of setting aside newly purchased tools and failing to integrate them...
Jan 23, 2024•22 min•Ep 4•Transcript available on Metacast In this episode of "It's The Bottom Line That Matters" podcast, Daniel, Jennifer, and Patricia delve into the topic of work-life integration. They discuss the challenges entrepreneurs face in balancing work and personal life, sharing personal anecdotes and practical strategies to maintain a healthy integration. The discussion touches upon the impact of technology, the importance of setting boundaries, and the need for self-care. Along the way, they share humorous anecdotes and real...
Jan 16, 2024•27 min•Transcript available on Metacast In this episode of "It's The Bottom Line That Matters" podcast, hosts Daniel McCraine, Patricia Reszetylo, and Jennifer Glass discuss the importance of separating personal and business finances. They emphasize the significance of setting up a separate entity for the business, along with a dedicated bank account and bookkeeping system. Their conversation delves into the legal and financial implications of different business structures, such as sole proprietorship, DBA, and LLC, shed...
Jan 09, 2024•12 min•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo delve into the intricacies of the sales process. Emphasizing the importance of transparency and clarity, they discuss the need to communicate complex concepts in a way that resonates with clients and avoids overwhelming them. Drawing from their extensive experience, the hosts share anecdotes and analogies to illustrate the value of expertise and understanding the ps...
Jan 02, 2024•36 min•Transcript available on Metacast We are excited to share with you the latest insights from our podcast episode, "Me, Myself, and I: The Solo Entrepreneur's Dilemma: Insights into Building and Managing Business Operations" where we dove deep into the challenges and strategies of running a business as a solopreneur. Our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo, weave an engaging and thought-provoking conversation focused on the critical aspects of solo operation and the pivotal role of sales an...
Dec 26, 2023•35 min•Transcript available on Metacast In this heartwarming episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the concept of paying it forward during the holiday season. As the hosts discuss their personal experiences of giving back, they explore various ways of spreading kindness and making a difference in the lives of others. From going above and beyond for clients to volunteering time and resources, the conversation highlights the importance of se...
Dec 19, 2023•19 min•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters," Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the world of online summits. From discussing the advantages of hosting your own summit to the factors that make people clear their calendars to actually attend, the hosts share their insights and experiences. They also explore the importance of being seen as a subject matter expert, the logistics of putting together a successful summit, and the potential be...
Dec 12, 2023•25 min•Ep 50•Transcript available on Metacast In this episode, our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo, discussed the importance of building your business and developing your brand. When it comes to building your business, Jennifer and Patricia shed light on the crucial elements to focus on. They emphasized the need to understand your target market, differentiate yourself from competitors, and identify what makes your business unique. Building your business should involve market research, a solid marketing strateg...
Dec 05, 2023•19 min•Transcript available on Metacast Welcome back to another episode of "It's the Bottom Line that Matters"! In today's episode, we have a special guest, Travis Lee, who will be revisiting the world of direct mail. Travis, an expert in direct response marketing, shares his insights on the delicate balance between staying compliant and pushing the boundaries in regulated industries. We dive into the role of AI in content creation, exploring its potential and limitations. Travis also shares valuable tips from his bo...
Nov 28, 2023•50 min•Transcript available on Metacast In this episode, our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo delve into the importance of honoring commitments and the impact it has on building trust. They discussed various scenarios where commitments may be tested and shared their insights on navigating these situations with integrity. One of the main points of discussion was the value of trust in any relationship, especially in business. Jennifer pointed out that in our economy, trust is the foundation upon which succe...
Nov 21, 2023•24 min•Transcript available on Metacast In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass dive into the world of automation. They discuss the various tasks and processes that can be automated to streamline workflows and increase efficiency. From repetitive tasks that don't require much thought to automated handoffs to other team members, they explore the potential benefits of automation in different aspects of business. The hosts also explore the imp...
Nov 14, 2023•23 min•Transcript available on Metacast Welcome to another episode of It's the Bottom Line That Matters podcast, where we dive deep into topics that can impact your success. In this episode, we tackle the age-old debate of multitasking. Is it truly possible to juggle multiple tasks simultaneously, or is it simply a matter of effective prioritization and focus? Our hosts - Patricia, Daniel, and Jennifer, bring their diverse perspectives to the table as they discuss the nuances of multitasking and share personal experiences. From de...
Nov 07, 2023•29 min•Ep 45•Transcript available on Metacast 
