Episode description

In this episode of "It's the Bottom Line That Matters," Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the world of online summits. From discussing the advantages of hosting your own summit to the factors that make people clear their calendars to actually attend, the hosts share their insights and experiences. They also explore the importance of being seen as a subject matter expert, the logistics of putting together a successful summit, and the potential benefits and pitfalls. So, get ready to uncover the bottom line on online summits with our hosts, as they explore the key considerations and strategies for success in this dynamic and evolving space.

Keywords: online summit, in person summits, COVID pandemic, online world, online conference, client, recorded session, summit, online programs, niche marketing, marketing, value proposition, teaser videos, subject matter expert, expert authority, stage speaking, virtual networking, underwater basket weaving, logistics, platform setup, speaker marketing, lead magnet, revenue sharing, database building, strategic planning, technical difficulties, business partnership, plumber, realtor, electrician