Episode description

Welcome back to another episode of "It's the Bottom Line that Matters"!

In today's episode, we have a special guest, Travis Lee, who will be revisiting the world of direct mail. Travis, an expert in direct response marketing, shares his insights on the delicate balance between staying compliant and pushing the boundaries in regulated industries. We dive into the role of AI in content creation, exploring its potential and limitations.

Travis also shares valuable tips from his book, "The Simple Three Step Process That Insures Direct Mail Success," guiding us on selecting the right list, creating effective offers, and utilizing the right media for our campaigns. Join us as we discuss the power of personalized messages, the rise of QR codes in marketing, and the art of crafting compelling copy.

Let's get started, because in the world of marketing, it's the bottom line that truly matters.

Keywords: Travis Lee, legal compliance, attorney mailer, regulated industries, AI, human touch, quality of input, headlines, finalized content, images and artwork, LinkedIn messages, book, direct mail success, list, offer, media, valuable information, costly mistakes, data collection, personalized messages, computerized manner, out of category marketing, QR codes, warm list, lead generation, stepping stones, sales cycle, messaging, direct mail effectiveness, Amazon catalogs, sales and marketing, copywriter, swipe file, QR code adoption, personalized QR codes, clear call to action, compelling offer, copywriting skills

About our guest: Travis Lee is a marketing enthusiast who recognizes the value of traditional marketing methods. While many people are abandoning TV, radio, and direct mail as marketing tools, Travis sees this as an opportunity to stand out from the competition. He believes that direct mail is still effective because fewer businesses are utilizing it, giving him a chance to reach potential customers in a medium that is often overlooked. Travis understands the importance of being where his competitors are not, whether it's in the mailbox or online. In his personal life, Travis is a dedicated parent to two children, one of whom is going through braces and the other who will soon follow suit.