Books have the power to teach, transform, entertain, sell and spread ideas, and to build credibility and celebrity for its author. Today's guest is one of the most criticized and controversial authors in modern times and one of the most disruptive, inventive, and successful authors on the planet. Tucker Max is a three-time #1 New York Times best-selling author that has sold over 3 million books worldwide. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three b...
Aug 31, 2016•57 min•Ep 118•Transcript available on Metacast Alex Charfen , the author of Entrepreneurial Personality Type , wants you to know that you are not alone. Entrepreneurs are known for being “different,” for standing on the outside of normalcy. Alex always felt like he was different from everyone else and just didn't belong. Over time, this led him to identify common personality traits of entrepreneurs. If you think about history, how many significant historical figures would you consider to be “normal”? Not many. It is the people who stand out,...
Aug 23, 2016•1 hr 9 min•Ep 117•Transcript available on Metacast In recent episodes we discussed finding a COO for your business so you could be a more effective CEO. Today, our topic is about how to create and groom CEOs for your business so they run your entire operation for you while you oversee them as an “investor-owner” instead of a managing-owner. Meet today's guest, Dale Hensel . I met Dale in 2005 and we became business partners on a software company in 2008. He is a true “opportuneur” and a very big and strategic thinker. Dale has launched over a do...
Aug 15, 2016•1 hr 14 min•Ep 116•Transcript available on Metacast The customized T-shirt and print on demand business is a very big industry and has put money in the pockets of many smart marketers. I've personally been using this in some of my own marketing campaigns and decided to reach out to the number one expert in this field, Don Wilson. Don Wilson is the extremely successful founder of GearBubble, which allows marketers, artists, celebrities, and charities to crowdfund online by selling the most popular products with the best marketing tools available. ...
Aug 09, 2016•56 min•Ep 115•Transcript available on Metacast Peter Hoppenfeld is a lawyer who really understands marketing and a marketer who happens to be a lawyer. His uses more of a holistic approach to representing clients that aims to bring peace of mind and direction to the business and legal issues that successful, dynamic entrepreneurs face on a daily basis. As a lawyer, adviser, counselor and friend, he tries to integrate himself into his clients' inner circles and provide a caring, yet dynamic, contribution to their lives and businesses. Listen ...
Aug 02, 2016•58 min•Ep 114•Transcript available on Metacast Will Ford is a highly successful entrepreneur and Crowdfunding Expert. He is the president and co-founder (with Tom Dadourian) of LaunchBoom.com , a full service marketing agency that manages the entire crowdfunding process from start to finish. They partner with companies that are looking to launch new, innovative products on platforms such as Kickstarter and Indiegogo. They have a 100% funding success rate because they only accept clients when they know they con control the outcome of the laun...
Jul 26, 2016•1 hr•Ep 113•Transcript available on Metacast If you want to watch someone build a legacy in real time, simply pay attention to what Kent Clothier is doing in his life and with his business. Kent is the founder and CEO of Real Estate Worldwide (REWW) , where he leads an amazing team of individuals that are focused on building disruptive systems, software and techniques that help real estate investors and professionals achieve astounding success in less time. In 2015, Kent became the only family to have FOUR businesses on the Inc 5000 List o...
Jul 19, 2016•1 hr 1 min•Ep 112•Transcript available on Metacast Greg Rollett is a cofounder of Ambitious.com, a best-Selling Author and Marketing Expert who works with experts, authors and entrepreneurs all over the world using new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients. He is also the CEO of Celebrity Expert Marketing. See Greg's NEW Reality Show: Ambitious Adventures on Kickstarter here Greg started his business career when he chose to start a hip...
Jul 12, 2016•51 min•Ep 111•Transcript available on Metacast Ryan Levesque didn't invent the survey funnel, but he did perfect it. BONUS: CLICK HERE TO WATCH RYAN'S VIDEO ON THE ASK METHOD HERE FOR FREE If you sell anything online and you aren't using some form of interactive survey funnel, you could be missing out on a giant opportunity. In this episode you'll hear how Ryan builds high converting sales funnels that create a real conversation with your prospects.
Jul 08, 2016•55 min•Ep 110•Transcript available on Metacast Matt Gallant is on the show so we could geek out about what's working now in the world of digital marketing. As a fanatical split-tester, he has tested well over 10,000 different marketing ideas. He currently has about 200-300 tests going on (opt-ins, sales letters, order pages, up-sells, etc.) and he has two businesses that have been around for more than a decade that are doing a healthy seven figures each. His most successful business last year was supplements – fundamental health products (en...
Jul 05, 2016•1 hr 10 min•Ep 109•Transcript available on Metacast Have you ever wished that you could find someone who could just execute all of your ideas, run your team and make sure your company ran like a well-oiled machine? If so, you need an integrator on your team. When a visionary meets their integrator and vice versa, the combination is powerful. So powerful that today’s guest, Mark C. Winters, calls it Rocket Fuel which is the name of the book he co-authored with Gino Wickman, the author of Traction. Mark has over 25 years of entrepreneurial leadersh...
Jun 28, 2016•1 hr 11 min•Ep 108•Transcript available on Metacast Equity Crowdfunding is changing the game for many businesses and entrepreneurs. This is NOT Kickstarter of Indiegogo-style reward-based-crowdfunding. It's similar, but instead of giving away rewards and swag, you are giving equity in your company. It's much like doing an IPO (initial public offering) but without going public. This is all a result of brand new legislation that has been passed over the course of the past few years (and most recently some legislation that came into effect a few sho...
Jun 21, 2016•2 hr 45 min•Ep 106•Transcript available on Metacast Have you ever compared business strategy to surfing? Mike Michalowicz has. As author of the new book SURGE: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna , Mike uses surfing as an analogy for business. So listen up and ride the waves with him on this episode of Bacon Wrapped Business. Be where people need you when they need you by identifying imminent trends. Surfers look at waves that are close, or imminent, and evaluate which one is the best. No ...
Jun 14, 2016•42 min•Ep 105•Transcript available on Metacast Ace Chapman is a micro private equity investor who has acquired 15 offline businesses (he has sold 13 of them) and 31 online businesses. He is also the author of The Ace Formula , a book on how to buy a profitable business, starting with no money, and live life on your terms like a boss. Ace bought his first business, CoolWallStreet.com , in the late ’90s at the age of 19. He started as a member of the site which allowed users to invest virtual money in the stock market. When he sold the busines...
Jun 06, 2016•41 min•Ep 101•Transcript available on Metacast What can you learn from a man who has sold over $3 billion dollars of product over the past 2 decades as one the top direct response TV (aka Infomercial) creative directors in the business? Today you're about to find out. CLICK HERE TO GET THE TRANSCRIPT FREE at http://baconwrappedbusiness.com/ron-lynch Meet Ron Lynch... His combined background as a retail operations expert and a filmmaker made direct response marketing the obvious landing pad for his passions. He has experienced the joy, pain a...
May 31, 2016•2 hr 59 min•Ep 103•Transcript available on Metacast Generating leads is the lifeblood of any business, especially for salespeople, experts, consultants, and coaches. That's why I sought out one of the world's leading lead generation experts and advanced Facebook ad specialist, Nick Kusmich. Nick has built an empire out of what he’s most passionate about–marketing. He is one of the top industry authorities on Facebook advertising and is relied upon by industry leaders from multiple markets. This episode covers high-level strategies for rolling out...
May 24, 2016•1 hr 7 min•Ep 98•Transcript available on Metacast Dan Martell is Canada's TOP Angel Investor, has started 3 tech companies which were each acquired for millions. EXCLUSIVE BONUS: Visit IdeaToExit here to watch 3 videos of Dan Martell explaining exactly how to take and idea, get it to market and get it acquired. There's few people more qualified to teach this than Dan Martell and his first video is how to do "No Cost Product Development and True Customer Validation" Watch at IdeaToExit A tiny sample of what you’ll discover: How Dan reb...
May 16, 2016•1 hr•Ep 100•Transcript available on Metacast Before you meet today's guest, email me your favorite business book (or 3 of them). Send an e-mail right now to askbrad@baconwrappedbusiness.com SUBJECT: Books BODY: Then the name of the book(s). That's it! NOW, Meet Keith Yackey . After the loss of his mother when she was only 56 years old, Keith decided right then and there to live his life with no regrets. With that “No Regrets” mantra he started the business he was always wanting to start but was too afraid, which was investing in Real Estat...
May 12, 2016•58 min•Ep 99•Transcript available on Metacast What is the difference and does it matter? Being an entrepreneur is not for everybody and it's rarely easy. Being "entrepreneurial" however is extremely easy, it should be for everybody and it's the first step out of the rat race. Today's short episode, which I call a "bacon bit" will explore the nuances of this topic and why it's important you understand it. A small shift in your thinking here may make a tremendous difference on the course of your life. Questions? Email askb...
May 10, 2016•11 min•Ep 97•Transcript available on Metacast Can an average entrepreneur get coverage and recognition in the national media without already being a well-known expert? When making a purchasing decision for a product or a service, we always look for the obvious expert, the authority in that particular industry. For us entrepreneurs, becoming an authority in a particular industry amplifies your message dramatically and converts your new audience into higher paying customers. To gain authority status in our industry, we would leverage our know...
May 03, 2016•1 hr 10 min•Ep 95•Transcript available on Metacast Gary Vaynerchuk builds businesses: Fresh out of college, he took his family wine business and grew it from a $3M to a $60M business in just five years. Now, he runs VaynerMedia–one of the world’s hottest social media-first digital agencies. Along the way, Gary became a prolific angel investor and venture capitalist, investing in companies including Facebook, Twitter, Tumblr, Uber, and Birchbox before co-founding VaynerRSE, a $25M investment fund. Gary was named to both Fortune and Crain’s 40 und...
Apr 25, 2016•13 min•Ep 96•Transcript available on Metacast Michael O'Neal the Proudly Unemployable host of The Solopreneur Hour, on iTunes 3x week, where he's interviewed over 400 people who have decided that they want to live life on their own terms and carve out a better path by being a "solopreneur." His success on iTunes also led to him co-hosting another podcast with veteran NFL superstar Hines Ward. You'll enjoy this episode because you'll hear what inspired and Michael on this path, how grew his own podcast to the top of iTunes who his ...
Apr 19, 2016•1 hr 20 min•Ep 94•Transcript available on Metacast Entrepreneurs are full of ideas. Some are great, some are terrible. But how do you know which is which until you put ideas into action? How do you avoid the time and money suck of half baked ideas? In other words, will your business idea fly? I invited Pat Flynn, host of AskPat and Smart Passive Income and author of a new bestselling book, "Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money" , about how to validate your ideas before bringing them to...
Apr 12, 2016•42 min•Ep 92•Transcript available on Metacast Have you ever wondered how all these Ads on Facebook could help your business grow? In this episode, you will learn about generating high converting client leads with the use of advanced Facebook Ads from Adrienne Richardson . Adrienne has a degree in Public Relations and worked in an advertising agency out in Philadelphia before she decided to start a family. When she came back, she opened a marketing agency working on everything but centered on none. She then realized that Facebook Ads is the ...
Mar 29, 2016•1 hr 13 min•Ep 93•Transcript available on Metacast Supplements are big businesses that seem complicated and expensive. Well, that is the truth for most people. But today's guest, Tony Grebmeier , co-founder of ShipOffers is going to dispel these myths and demonstrate an innovative way to get started and scale big in the supplement marketing space even if you don't have a product, experience or budget to spend in big upfront costs. Tony has an amazing, dramatic and inspirational story that you'll want to hear as well. He's also the host of his ow...
Mar 21, 2016•37 min•Ep 90•Transcript available on Metacast What good is a business website if it doesn't convert visitors into buyers? Conversion is as much art as it is science. That's why I invited Justin Christianson from ConversionFanatics.com on the show to talk about conversion strategies that work. Justin is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 13 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky w...
Mar 14, 2016•51 min•Ep 89•Transcript available on Metacast Author of The Perfect Day Formula Craig Ballantyne is a fitness and personal development guru from Toronto, Ontario, Canada, and the author of The Perfect Day Formula: How to Own the Day and Control Your Life. He has been a contributor to Men's Health magazine since 2000, and his articles have also appeared in Women’s Health, Oxygen, GQ, Maxim, National Geographic, Men’s Fitness and Muscle and Fitness Hers In 2001, he created the popular home workout program, Turbulence Training, Craig’s online ...
Mar 09, 2016•46 min•Ep 87•Transcript available on Metacast Instagram has exploded as one of the most powerful social media networks for building a brand. But it's frustrating to many direct response marketers because of the limitations it places on users. This means they have to be smart and creative to reach their audience effectively. But the opportunities are endless for smart marketers who take the time to understand what works and what doesn't on Instagram. My wife and I have been building out our own Instagram following for her coffee brand, @Stil...
Feb 25, 2016•1 hr 9 min•Ep 91•Transcript available on Metacast With a brand name like Hardcore Closer, you might expect today's guest, Ryan Stewman to be a pushy salesman. Ryan IS hardcore, his results are hardcore and his background is very hardcore, but his methods are smooth, polished and perfected. Who is Ryan Stewman? First and foremost he’s a salesman. Ryan has not had a salaried job his entire life. By mastering the art of being a super effective communicator, Ryan has closed more transactions than he has time to add up. Besides, no one likes looking...
Feb 09, 2016•48 min•Ep 85•Transcript available on Metacast Imagine this… You're an extremely successful entrepreneur with a string of mega-successes starting and selling amazing companies like Marquis Jet and Zico Coconut water after having success rapping on MTV and starting the “sports music” industry. Now imagine you're married to the self-made female billionaire Sara Blakely, founder and CEO of Spanx. Life is good, right? You might even say “comfortable.” This was the life of Jesse Itzler . So why did he invite one of the toughest Navy SEALS alive t...
Feb 04, 2016•29 min•Ep 88•Transcript available on Metacast 
