Episode description
Episode description
Matt Gallant is on the show so we could geek out about what's working now in the world of digital marketing. As a fanatical split-tester, he has tested well over 10,000 different marketing ideas.
He currently has about 200-300 tests going on (opt-ins, sales letters, order pages, up-sells, etc.) and he has two businesses that have been around for more than a decade that are doing a healthy seven figures each. His most successful business last year was supplements – fundamental health products (enzymes, probiotics, vitamins, minerals, organic protein powder, etc.).
Matt’s major focus now is on becoming a better entrepreneur, businessman, team builder, and process-builder. He shares his hiring process, how to use Facebook as a power tool, relying on harmonization for marketing, and so much more.
Some Topics We Discussed Include:
- Hiring Employees (Copywriters)
- Facebook has the Power! Use these tools to tap into that power.
- Trick to increase your ROI from remarketing
- Harmonization – a foundational principle of marketing.
- Metrics
- Additional Info
Learn more about Matt and get the full shownotes at https://baconwrappedbusiness.com/matt-gallant/
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