Episode description
Episode description
Generating leads is the lifeblood of any business, especially for salespeople, experts, consultants, and coaches. That's why I sought out one of the world's leading lead generation experts and advanced Facebook ad specialist, Nick Kusmich.
Nick has built an empire out of what he’s most passionate about–marketing. He is one of the top industry authorities on Facebook advertising and is relied upon by industry leaders from multiple markets.
This episode covers high-level strategies for rolling out successful Facebook funnels and ad campaigns, including how to lower your lead costs.
Nick goes much deeper into a lead funnel than most simple media buyers, helping his clients architect the entire framework of a highly effective lead generation strategy.
Some Topics We Discussed Include:
- How Nicholas Kusmich got into Facebook
- Contextual congruence
- The Triage Call
- Targeting and scaling strategies
- Understanding social psychology
- Lead ads
- The problem with micro-targeting
- Reverse funnel strategy
- Creating a lead magnet campaign
Learn more about Nicholas and get the full shownotes at https://baconwrappedbusiness.com/nicholas-kusmich/
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