Episode description
TUCKER MAX Wants To Pull Your Book Out Of Your Head And Help You Build Your Business
Episode description
Books have the power to teach, transform, entertain, sell and spread ideas, and to build credibility and celebrity for its author. Today's guest is one of the most criticized and controversial authors in modern times and one of the most disruptive, inventive, and successful authors on the planet.
Tucker Max is a three-time #1 New York Times best-selling author that has sold over 3 million books worldwide. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List at the same time! He singlehandedly created a new genre of books called “fratire” with titles such as “I Hope They Serve Beer In Hell,” “Assholes Finish First,” and “Hilarity Ensues.”
Those who have followed his path have witnessed a remarkable reinvention of his personal brand from a slinger of hilarious and misogynistic tales of debauchery to disrupting the book publishing industry and tripled his royalties to becoming the Founder and CEO of a multi-million dollar business helping people to write best-selling books, without ever typing a word. Tucker's company, Book in a Box, has created an ingenious way for people to write books fast, without ever writing a word.
On our call today we discuss the process of that and discuss unique effective strategies to market your book and build your brand on the back of it. We also discuss some of the growing pains that Tucker experienced as a CEO and how he found his own executive coach who became a partner in this business from reading dozens of books by other coaches and settling on Cameron Herold, the author of Double Double and a future guest of Bacon Wrapped Business.
Some Topics We Discussed Include:
- The Book In A Box process of turning your ideas into a book
- Reasonable expectations and return on investment of writing a book
- Unique and effective ways to use your book as a marketing tool
- How to properly target your audience before the book gets written
- Brad's unique strategy of using Amazon to gift your book to highly influential people
- The importance of finding quality CEO/COO for your business and how Tucker did it.
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