I'm all by myself on this one. No guests, just me and you. and it's a short show with several topics I decided to discuss, that's why I call it "Bacon Bits." I've been giving some thought to changing a bit of the format of the show and giving it more coherence based on what I'm doing in my life what I'd like to see the show become. I also divulge some personal stuff like where I struggle in business and in life and what I'm doing to overcome these struggles and be a better version of m...
Jun 23, 2015•20 min•Ep 52•Transcript available on Metacast For the past few years, I've personally been using a website called Clarity.fm to seek out experts and also to be sought out and give advice to other business owners and entrepreneurs. I've been recommending this company to everyone I know in the industry. That's why I was honored to sit down with the Founder of Clarity, Dan Martell , who recently sold the business to Startups.co , thus continuing an impressive run of starting and investing in businesses. Dan has personally done over 1,500 calls...
Jun 16, 2015•58 min•Ep 51•Transcript available on Metacast Can you really take a pill and get smarter, more focused and more productive without negative side effects, addiction or damage to your brain? That's the topic we explore on this episizzle, codenamed: "Bacon Wrapped Brains" A few years ago a movie called "Limitless" with Bradley Cooper introduced many people to the idea that a "smart pill" could be developed that would give us instant IQ boosts and turn us into a genius overnight. Of course in the movie, Cooper's ch...
Jun 08, 2015•1 hr 16 min•Ep 50•Transcript available on Metacast Have you ever felt like sales and revenues are "stuck?" That no matter what you do, you're in neutral or running to stand still? Moving of any needle means making a noticeable difference in your revenue and getting unstuck and back to making money. Today I invited my friend Jonathan Drake on the show to discuss some very clever ways to move the needle in your business. You'll know this show is for you if you love cool tips and tactics that can be applied without a lot of complexity and...
May 28, 2015•47 min•Ep 49•Transcript available on Metacast Watch the VIDEO At BaconWrappedBusiness.com/transformation Have you ever felt stuck, in your life or your business? And no matter how hard you try to dig yourself out of it on your own, you just dig deeper holes. And it always effects more areas of your life than you realize. Entrepreneurs and executives often find that business frustrations and failures create a vortex of negativity in their personal and family lives, which in turn impacts their business even more. It's a vicious circle. Salesp...
May 13, 2015•59 min•Ep 48•Transcript available on Metacast Watch the VIDEO by going here: BaconWrappedBusiness.com/dave-asprey Dave Asprey is the founder of Bulletproof.com and Upgraded Self. Today he joins us to reveal his #1 tip for maximizing your health and wellness in a really fun short episode. He revealed a really big AHA moment for me with health half way through and I think it will impact you as well. Watch the VIDEO by going here: BaconWrappedBusiness.com/dave-asprey...
May 10, 2015•12 min•Ep 47•Transcript available on Metacast Most often than not, sales is attributed to manipulation. This is the reason why many people hate selling. In this episode, Gulliver Giles —described as “the best sales trainer on the planet”—is here to turn your perception around and make you hate not selling instead. Author of the book The Art of Sales , he comes prepared to clear your doubts once and for all. Gulliver made it his mission to re-educate the world about sales and salespeople and that despite the reputation, sales is not evil, an...
Apr 30, 2015•1 hr 25 min•Ep 46•Transcript available on Metacast Get the show notes and resources at http://baconwrappedbusiness.com/email-nick-quick Email marketing is still the most effective mass channel of communicating with your customers and prospects. However, I've found that many business owners have no clue how to write emails that not only get opened but engage the reader into taking action. Email marketing done right, however, allows you to cash checks on demand. I invited my good friend and email marketing copywriter Nick Quick from emailmarketing...
Apr 21, 2015•43 min•Ep 45•Transcript available on Metacast Mike Campion is a serial entrepreneur that's built multiple brick and mortar businesses and sold them for 7 figures. He bought his first franchise at age 22 and through brute force and willpower grew it into a successful shop and sold it before age 30. Since then he's started a construction company, car dealership and more...and has successfully exited each of them. Now Mike is the host of the wildly popular podcast: Conversations With A Genius where you'll hear me (Brad Costanzo) as a featured ...
Mar 05, 2015•46 min•Ep 44•Transcript available on Metacast Today we're doing the first ever "doublecast" where my friend and marketing colleague, Sweeney Daniel and I interview each other. *This is a special VIDEO DOUBLECAST: You can watch the video by clicking here Sweeney is the host of the hit podcast Trigger Cast by Digital Triggers So we decided to do something special and create a podcast that simultaneous went out both on The TriggerCast and on Bacon Wrapped Business. It's a bit of a double interview where Brad and Sweeney go back and f...
Feb 07, 2015•1 hr 8 min•Ep 43•Transcript available on Metacast How do you use LinkedIn? Do you think of it as a public place to post your resume and ignore it? Do you participate in groups? Do you send annoying an spammy messages to people hoping that they'll respond. GET THE TRANSCRIPT AND SHOW NOTES BY CLICKING HERE If you're like most marketers, professionals and business owners you either aren't using it at all, or you're not using it effectively. I'm guilty of under-utilizing it myself. That's why I invited Josh Turner on the show so I could systematic...
Feb 06, 2015•1 hr 13 min•Ep 42•Transcript available on Metacast One of the best ways to set yourself apart in business, professional services, as an expert or thought leader is to write a book. Fortunately today’s technology makes it simpler, faster and easier than ever before. But just because anyone can write and now publish a book, doesn't mean that anyone will read it or take action upon it. There's both an art and a science to launching and profiting off a book. I've personally done this with almost a dozen clients and it's led to tremendous results for...
Jan 31, 2015•58 min•Ep 41•Transcript available on Metacast Click Here For Transcript and Bonus Material Meet Tommie Powers... Tommie Powers is one of the foremost experts on YouTube advertising. He is the author of In-Stream Traffic System and has worked with some of the biggest companies and names in the industry. If you haven’t noticed, YouTube is blowing up. And up until now, I haven’t been able to call upon an expert to deliver bacon wrapped advice for getting started with paid traffic and leveraging YouTube. Tommie Powers will be sharing some of th...
Jan 21, 2015•1 hr•Ep 40•Transcript available on Metacast Get The Transcript & More By Clicking Here I have a special place in my heart for Joint Ventures and Strategic Alliances. They're one of the most powerful tools for creating exponential business growth. I personally built an entire company (and sold it) off the back of joint ventures alone and continue to use them in my consulting practice (as should you). They say that "big doors swing on little hinges" and this is demonstrated in strategic JV's. However, many marketers (especiall...
Jan 17, 2015•55 min•Ep 39•Transcript available on Metacast Get the Transcript For Free By Clicking Here What do most successful entrepreneurs and business owners all have in common? A business and/or life coach. Someone to teach them how to accelerate their success. But who coaches the coaches? Who teaches them how to better serve their clients and at the same time, market their own practice as a coach? Meet Shannon Graham... Shannon is a highly sought after and experienced mentor to business coaches . He teaches coaches how to achieve peak performance ...
Jan 08, 2015•41 min•Ep 37•Transcript available on Metacast Technology is almost analogous with improvement, and that means that what’s effective yesterday can still make an impact today. Dubbed as a unique creative force in the marketing space, Founder of Big Baby Agency , Ron Lynch , takes growing businesses through TV infomercials to the next level. Ron has worked with household brands in the industry and has sold over $3 billion worth of products with infomercials. This episode covers detailed strategies and technicalities to making an effective info...
Jan 02, 2015•2 hr 59 min•Ep 38•Transcript available on Metacast For Show Notes, Transcript and More Click Here Meet Robert Coorey Robert Coorey is a number one best-selling author and a wildly successful marketer. He is currently the Director of Global Business, which happens to be Australia’s top marketing online agency. Robert is obsessed with helping others achieve unheard of results through innovative strategies to feed starving crowds’ buyers. He is the also the author of a brand new book called Feed a Starving Crowd. Robert and I are going to share som...
Dec 30, 2014•48 min•Ep 36•Transcript available on Metacast Watch The VIDEO of this episode by clicking here (Transcript also available at the link above) Online marketing has never been easier to do... but more difficult to do effectively. Tools and software make getting started easy (much easier than when I began in 2008). But it's become crowded and hard to stand out in a noisy marketplace. That's why I invited my friend Mike Filsaime to join me on the show today and discuss what's working for him and his company right now AND where he sees the opport...
Dec 21, 2014•2 hr 35 min•Ep 35•Transcript available on Metacast Meet AJ Roberts ...Fitpreneur, Marketing Icon, Iron-clad Teddy Bear Download the transcript by clicking here You're about to witness some real Marketing Muscle in today's episode with AJ Roberts. If it's true that "How you do one thing is how you do everything," then it's no surprise that the man who conquered the world of powerlifting has made such a big splash in the marketing world... AJ Roberts is a fitness hall of famer with a world record squat and he's the bestselling co-author ...
Dec 10, 2014•1 hr 12 min•Ep 31•Transcript available on Metacast Looking for secrets to be successful with marketing funnels? Todd Brown has the answers. Todd is one of the foremost experts in creating highly profitable and online marketing funnels. He is a direct response marketing expert that has been in the trenches for years, working with some of the top entrepreneurs and business minds out there—from Rich Schefren and Jay Abraham to Clayton Makepeace, John Carlton and many more. Todd’s copy hacks and strategies have been used to create tens of millions o...
Nov 26, 2014•2 hr 37 min•Ep 30•Transcript available on Metacast Today’s special guest is Steve Daar, a conversion consultant, profit hacker, and an expert when it comes to growing your profits. Steve actually transitioned from being a finance guy to a marketing junkie where he now leverages his expertise as he is set on a mission to help people with important messages to amplify their reach, impact, and profits and do some real good in the process. Today’s special guest is Steve Daar, a conversion consultant, profit hacker, and an expert when it comes to gro...
Nov 21, 2014•46 min•Ep 29•Transcript available on Metacast Watch the VIDEO at BaconWrappedBusiness.com/SeanStephenson Dr. Sean Stephenson is one of the most widely sought after keynote speakers in the world. He has worked in the White House under President Clinton, shared the stage with the Dalai Lama, Richard Branson and many other world leaders, entrepreneurs and visionaries. But all of these accomplishments pale in comparison to Sean becoming a guest on Bacon Wrapped Business With Brad Costanzo. Kidding aside, Sean is a friend, a mentor and someone I...
Oct 31, 2014•1 hr 26 min•Ep 28•Transcript available on Metacast Want to eavesdrop while I coach a coach on how to grow his business? Meet Jason Treu. Jason is a highly successful life coach and author of the book "Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" available on Amazon Jason has a strong business, message and practice, but he wants to get his message out, grow his client base and help more people transform their lives. In this "Hot Seat" episode, you'll hear me g...
Oct 29, 2014•40 min•Ep 27•Transcript available on Metacast In today's episode, we're going to talk about how to build your business using referrals . Although it's a commonly used strategy, a lot of people are still doing it wrong. In a lot of ways, sales is sales no matter how you do it. The hottest type of prospect is an endorsed referral, somebody who comes in because they have heard of you coming from a friend, a trusted expert, or they've simply read about you because of the authority you've built in the market. Sadly, a lot of folks do it wrong an...
Oct 28, 2014•1 hr 2 min•Ep 26•Transcript available on Metacast Download The TRANSCRIPT to this episode by clicking here Nothing really happens until someone sells something. Persuasive copywriting is as much an art as it is a skill. Learning how to sell your own product or service effectively is arguably the most important skill any entrepreneur can possess. Copywriting is the skill of selling one-to-many. Fortunes are made and lost by the skill of the copywriter, especially in direct response marketing. In this world, few copywriters are as legendary and i...
Sep 26, 2014•1 hr 27 min•Ep 25•Transcript available on Metacast What is success without happiness? How do you define happiness? Does the definition of happiness change depending on where you're at in your life and how you view it? Today we cover a topic that applies to everyone. Joining me on this show is R. Michael Anderson, international speaker, radio-show host, and author who specialize in leading competitive, driven people through the same transformation that he’s been through, bringing joy and happiness into their lives. Here’s what we discussed: 04:23...
Sep 23, 2014•39 min•Ep 24•Transcript available on Metacast Visit http://baconwrappedbusiness.com/fedoraschool for the full episode Information marketing comes in many shapes and sizes. From home study courses to online membership sites. It's a mature industry but it's still growing like crazy because technology is making it easier and easier to self publish, build sites, and find niche markets to buy your information products. Today's episode features a great new technology that's easy to use, looks stunning and very affordable. The software is called F...
Sep 06, 2014•40 min•Ep 23•Transcript available on Metacast Download The Transcript at http://baconwrappedbusiness.com/kelly-fidel/ Want to tap into much bigger clients and generate game-changing revenue, no matter where you're starting? This show is for you. Small clients are fine, but big clients are often easier to work with and much more lucrative. Enter Kelly Fidel, the woman who helps women (and men) not only "break" the glass ceiling, she removes it completely. Kelly Fidel is a Premier Sales Expert, Business Strategist and Entrepreneur M...
Sep 02, 2014•1 hr 14 min•Ep 22•Transcript available on Metacast Ryan is the founder of the Survey Funnel Formula. He has authored three books and has created over 30 information and software products including the RocketMemory course system and the Best-Selling SurveyFunnel Software. Ryan is also a marketing and business coach and has generated more than $37 million in revenue for his private clients in the last 6 years. Download the Survey Funnel Formula Flowchart for FREE, here: http://baconwrappedbusiness.com/surveyfunnelformulachart If you’re already sel...
Aug 27, 2014•55 min•Ep 21•Transcript available on Metacast Most entrepreneurs are more left-brained, while the right-brained people stick more with creatives. In this episode, Stephen Key shares how you can use both groups of people and turn your ideas into licensing goldmines. Stephen is an inventor, entrepreneur, and educator who has licensed and patented multiple products in three decades. He wrote the book One Simple Idea as a tell-all of how you can rent out an idea and create cash flow. If the worst ideas can roll in that income, imagine what a gr...
Aug 14, 2014•1 hr 21 min•Ep 20•Transcript available on Metacast 
