Episode description

Ryan is the founder of the Survey Funnel Formula. He has authored three books and has created over 30 information and software products including the RocketMemory course system and the Best-Selling SurveyFunnel Software. Ryan is also a marketing and business coach and has generated more than $37 million in revenue for his private clients in the last 6 years.

Download the Survey Funnel Formula Flowchart for FREE, here: http://baconwrappedbusiness.com/surveyfunnelformulachart

If you’re already selling a products or is thinking of launching one, then you should definitely listen to this episode. I’ve invited Ryan on the show today to share his bacon wrapped strategies for effectively converting your online visitors into paying customers through the power of the survey funnel formula.

Here’s what we discussed:

03:33  - What is a survey funnel and how is it superior?

07:52 - The two models of how consumers buy

08:45 - The flaws of eCommerce and Direct Response

09:02 - How to fix these flaws through the midpoint

10:07 - How the survey funnel formula replicates the offline experience

10:59 - How a service funnel gets you better buyers

12:10 - The service funnel vs. traditional squeeze page

13:00 - The problem with doing a typical squeeze page

16:53 - The biggest mistake you can make when creating a survey funnel

17:31 - The deep dive survey as an essential step

19:49 - Pulling out the gold

21:20 - Two schools of thought when doing a deep dive survey

22:09 - Focusing on the 20%

22:38 - Why you need to be careful of when working with small numbers

23:23 - The value of asking for people's phone numbers

24:11 - Starting from scratch, where to start: Facebook, Adwords, or Bing?

25:25 - The bull's eye prospect

26:52 - Where to START your paid ads (this will surprise you)

29:11 - Ryan's roll out schedule

31:11 - Micro-commitment engagement

31:59 - The big threatening step

33:44 - The value of a "softball question"

34:45 - An example of asking non-threatening questions: Wiring The Mind

38:10 - How to use data-piping

43:34 - How to use deep dive survey results

43:47 - The micro commitment bucket survey

44:33 - Referencing the previous question in each subsequent question

46:19 - The key: the pot of gold at the end of the rainbow

52:08 - Is Ryan accepting new clients?

Resources Mentioned

Download the Survey Funnel Formula Flowchart for FREE, here:
http://baconwrappedbusiness.com/surveyfunnelformulachart

To get in touch with Ryan, send him an email at contact@rlassociatesllc.com.

If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.