Episode description

Today’s special guest is Steve Daar, a conversion consultant, profit hacker, and an expert when it comes to growing your profits. Steve actually transitioned from being a finance guy to a marketing junkie where he now leverages his expertise as he is set on a mission to help people with important messages to amplify their reach, impact, and profits and do some real good in the process.

Today’s special guest is Steve Daar, a conversion consultant, profit hacker, and an expert when it comes to growing your profits. Steve actually transitioned from being a finance guy to a marketing junkie where he now leverages his website www.conversionforgood.com as he is set on a mission to help people with important messages to amplify their reach, impact, and profits.

In addition, Steve has written an excellent book called Profit Hacking, where he has laid out real core principles when it comes to improving profits and conversion.

I have invited Steve on the show so he can share with us his bacon wrapped strategies on how you can grow your profits significantly.

Here’s what we discussed:

4:43 - From zero marketing experience to expert in record time

5:18 - The three core principles of what you need to grow your business and profits

5:42 - How Perry Marshall's book, 80/20 Sales and Marketing, inspired Steve

6:03 - Traffic, Conversion, and Economics

7:42 - Finding leverage

10:34 - The only 3 ways to grow a business

12:09 - The importance of knowing the “voice” of your customers

13:46 - Why you should start off answering support tickets yourself

14:57 - 2 powerful, quick questions in your simple survey

17:12 - The three main types of data: What, Why, How

18:38 - The PIE Framework: Potential, Importance, Ease and ways to use it

22:03 - Systematic Simplification Case study: Shopify

23:58 - The three questions through people's minds when they go to a website that you need to answer

26:02 - Steve's ideal clients

26:52 - Why Steve named his company Conversion For Good

29:14 - The fallacy of following your passion

32:44 - Steve's passion project: Helping K-12 school teachers across the country.

35:00 - Brad's conversation with Mike Koenigs from Traffic Geyser about leveraging your book

39:30 - Huge, game-changing books for Steve: Choose Yourself! by James Altucher, The Ultimate Sales Machine by Chet Holmes, and E-Myth by Michael Gerber

40:54 - Recommended heat mapping software: SessionCam

42:16 - The power of leveraging Google Analytics

Resources

For more information on Steve Daar and his incredible work, visit ConversionForGood.com

80/20 Sales & Marketing


Choose Yourself


The Ultimate Sales Machine


The E-Myth Revisited

If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.