On today's podcast, we have special guest, Caleb Ulffers, CEO and founder of Haven Athletic. Get ready to dive into the world of influencer marketing as Caleb shares his experiences and insights. Want to know how to find the perfect social media influencers for your brand? Caleb has got you covered! We'll discuss strategies for building relationships with up and coming influencers and the benefits of collaborating with them to create authentic content. Plus, we'll explore the importa...
Aug 30, 2023•37 min•Ep 31•Transcript available on Metacast Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ In this week’s episode of Influencer Marketing Blueprint, Cody is joined by seasoned entrepreneur Rob Fraser, founder of Outway soc...
Aug 23, 2023•44 min•Ep 30•Transcript available on Metacast Brought to you by: MightyScout: Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball: Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ Welcome back to Influencer Marketing Blueprint, the podcast where we dive deep into the world of influencer marketing and the ever-...
Aug 16, 2023•34 min•Ep 29•Transcript available on Metacast Brought to you by: MightyScout : Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball : Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ This week Matt Mullenax from Huron joins us as we dive into the world of business, entrepreneurship, and the strategies behind su...
Aug 02, 2023•33 min•Ep 28•Transcript available on Metacast Brought to you by: MightyScout : Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball : Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ In this week’s episode, Richard Chapple joins us on the podcast and we delve into the fascinating success story of Gymshark and h...
Jul 26, 2023•42 min•Ep 27•Transcript available on Metacast Brought to you by: MightyScout : Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff. https://mightyscout.com/ And Social Snowball : Frictionless affiliate programs for your customers & creators. https://socialsnowball.io/ [00:02:55] FTC updates guidelines on advertising practices. Consult attorney for specific situations. [00:06:56] FTC rules on dis...
Jul 19, 2023•38 min•Ep 26•Transcript available on Metacast In this episode, we talk to Nate Lagos, Head of Marketing at Original Grain. He shares insights into their marketing strategy and is selective about which influencers they work with and has found success with YouTube creators that have highly engaged audiences within their niche. TIMESTAMPS [02:00]: Nate's Background [02:40]: Original Grain's annual growth revenue [03:39]: Original Grain's marketing revenue percentage [04:14]: Original Grain's influencer marketing percentage [05:...
Jun 14, 2023•31 min•Transcript available on Metacast In this episode, we talk to Robert Freud, an advertising attorney, to discuss the legalities of influencer marketing. We cover various topics such as FTC regulations, Mr. Beast's recent giveaway controversy, and usage rights for brand content. The conversation emphasizes the importance of understanding the legal side of influencer marketing to avoid abuse and legal issues. TIMESTAMPS [03:10]: Robert's background [04:17]: Robert's transition into influence marketing [07:15]: Mr.Beast ...
May 31, 2023•33 min•Transcript available on Metacast In this episode, we’ll talk to Jason Panzer, the president of HexClad. We will be talking about having top-tier celebrity talent as the face of their brand. We get into what is equity, how they structure their agreement, how they get in touch, and just really the story of Gordon Ramsey and HexClad and how that has transformed their brand in the past couple of years. TIMESTAMPS [02:40]: Jason's background [03:53]: About HexClad [06:24]: HexClad’s annual growth revenue [09:27]: HexClad’s Influ...
May 18, 2023•43 min•Transcript available on Metacast In this episode, we’ll be talking to Jake Karls, the co-founder of Mid-day Squares. Today will be talking about how telling a unique story assists Mid-day in building relatability with consumers and attracting the right influencers to work with. TIMESTAMPS [01:01]: Getting Mid-day into 3000 stores. [01:33]: Business split. (D2C/Retail) [02:04]: Size of business. [03:55]: Family dynamic in a business partnership. [05:01]: Market penetration secret. [07:10]: Building a brand in public. [10:14]: Ge...
Apr 19, 2023•26 min•Transcript available on Metacast In this episode, Dan McCormick, the Founder, and CEO at Create Wellness, will be talking about how he’s been using cost cap bid strategy on Facebook (with the assistance of Kynship) to be their fastest rising D2C client. TIMESTAMPS [03:36]: Dan’s background. [08:20]: Create Wellness brand overview. [09:57]: The launch progress & projected goal of Create. [11:15]: Marketing channels. [13:45]: Utilizing relationships in pitching Create. [15:30]: Dan's philosophy. [19:13]: Feedback from Inf...
Apr 06, 2023•42 min•Transcript available on Metacast In this episode, we’ll be talking to Micheal Brandt the CEO of Health Via Modern Nutrition(HVMN), and how he is forming partnerships with sports personnel such as triathletes, and pro-cyclist as well as influencers to scale their business. [04:35]: Michael's background in creating a product for a brand [07:51]: Expenditure on HVMN influencer [11:03]: Measuring the impact of an Influencer [13:43]: Attributes of remarketing as a result of partnerships [16:05]: Creating brand awareness through ...
Mar 22, 2023•39 min•Transcript available on Metacast In this episode, we’ll be talking to Bren Daniel the associate director of partnerships at Caraway Home, and how they went long-term with influencers, setting themselves up for success in the long run. [01:31]: Introduction to Bren and Caraway [05:06]: Affiliate commission budget [05:49]: Caraway Influencer marketing team [07:01]: Attribution for growth [08:18]: Budget for other influencer projects [10:10]: Dealing with leaked links [12:51]: Defining an ambassador [14:14]: One-off post vs...
Feb 22, 2023•38 min•Transcript available on Metacast In this episode, we’ll be talking to Sean Frank the CEO of Ridge, and how he worked alongside a wide range of influencers and used the pay-for-post model with creators to scale Ridge to a nine-figure brand. [01:27]: Introduction to Ridge [02:17]: Joining Ridge [03:39]: Agency Brand Dichotomy [05:41]: Importance of working for an agency when starting up [06:44]: Working with agencies at Ridge [08:13]: Marketing budget of a 100-million-dollar brand [09:51]: Percentage of marketing budget spent on ...
Feb 08, 2023•43 min•Transcript available on Metacast In this episode, we’ll be talking to Jack Rubin the co-CEO of Purdy & Figg, and with the help of micro-influencers, how he tripled its growth. [01:12] Introduction to Purdy & Figg. [02:08] Sibling dynamic in running a business. [04:47] Purdy & Figg’s origin story. [07:30] Stumbling across Kynship. [09:38] Jack’s approach to outsourcing. [13:18] Previous outsourcing experience. [16:16] Influencer stats to Purdy & Figg campaign. [18:28] The element of surprise. [20:46] Advis...
Jan 19, 2023•36 min•Transcript available on Metacast In this episode, we’ll be breaking down everything you need to know about the Influencer marketing budget calculator to help you effectively budget for the forthcoming year: [01:12]: Four quarter accounting principles [02:05]: Target breakdowns sheet [03:35]: Differences and the splits in the budget [06:18]: Influencer marketing budget and options [08:46]: Influence marketing budget recap Influencer Marketing Budget Calculator Cody Wittick: Twitter Taylor Lagace: Twitter...
Dec 07, 2022•11 min•Transcript available on Metacast Listen in as we answer rapid-fire questions that are common in influencer marketing & marketing in general [01:59] Q1: What about rev share or brand equity deals? [06:10] Q2: What Platform should I be on? Should I expect sales? [08:52] Q3: Does Influencer marketing apply to B2B? [10:57] Q4: Unboxing experiences: why are they so important? [12:44] Q5: What has iOS14 done to influencer marketing? [15:21] Q6: Favorite influencer marketing tools/software? [17:49] Q7: Tool to examine if in...
Nov 23, 2022•26 min•Transcript available on Metacast Brands that don’t adapt their influencer strategies miss out on new customers while also paying for content that very few people see. Listen in as we dive into everything you need to know about whitelisting. [00:31] The definition of whitelisting [01:36] Difference between whitelisting & boosting posts [02:38] Why majority are interested in whitelisting [06:34] Kynship's whitelisting success stories [09:05] Practical steps to take to get started with whitelisting [10:47] Metrics to look out ...
Nov 09, 2022•23 min•Transcript available on Metacast Today we're gonna get into the nitty gritty of paid media, our strategy at Kinship, and how we implement all influencer content to get 150 plus assets. In this episode, you’ll learn: The difference between a good ad & a bad ad How to effectively launch content into ads Max out your ad account with dynamic creative testing How to maximize the efficiency of Cost Caps Best practices for Facebook/Meta ad account Cody Wittick: Twitter | Taylor Lagace: Twitter Never miss an episode by subscribi...
Oct 26, 2022•21 min•Ep 13•Transcript available on Metacast Do you have an awesome product but your influencer marketing isn’t taking off the way you had hoped? Influencer marketing is a wonderful tool for direct-to-consumer brands with well-established products. It works great for many businesses but can fall short for those who are not executing it in the right way. So, in this episode, I will be sharing the top ten reasons we see influencer marketing not working for brands and what you can do to avoid these common mistakes. You can find show notes and...
Oct 12, 2022•18 min•Transcript available on Metacast Planning a Black Friday/Cyber Monday marketing strategy is the key to standing out from the crowd of advertising. Unfortunately, there is also the looming recession to consider, so for many business owners, budgets are getting tighter than usual. So, how can you make the most of your marketing budget while still getting quality content that you can use to promote your brand? In this episode, I will be sharing what steps to take to get high-quality content while being mindful of costs, shipping, ...
Sep 28, 2022•18 min•Transcript available on Metacast User-generated content gives your potential customers an idea of how your product/service could fit into their lifestyle and is a great way to authentically resonate with your audience while keeping them engaged. Unfortunately, gathering this content can be time-consuming and tedious, which is where UGC platforms come into play. But are UGC platforms all they’re cracked up to be? In this episode, we will be sharing everything you need to know about UGC platforms so that you can make an educated ...
Sep 14, 2022•19 min•Transcript available on Metacast Building a strong influencer marketing program for your business can be time-consuming and monotonous when you’ve got the rest of your company to take care of. It is also a lot of work for just one person to do an excellent job of alone. So, how do you begin incorporating influencer marketing into your marketing plan if you don’t have spare time? In this episode, we will explain the benefit of hiring an agency or outsourcing this part of your marketing to ensure you get the most reach with the m...
Aug 31, 2022•24 min•Transcript available on Metacast Content (whether this is video, written, or imagery) is the most important piece of marketing for your brand. More than ever before, customers are choosing to research products and services through their online presence and the influencers who are promoting them. However, as an entrepreneur or business owner, it can be tricky to know when to start creating content and where to even begin. So, in this episode, we will be explaining how to go about creating amazing content for your brand without b...
Aug 17, 2022•18 min•Transcript available on Metacast If you’re a brand with a product that caters to athletes or folks who watch sports, then you would probably love to get your products in the hands of an athlete so they can promote your business. So, how do you connect with these athletes to make this dream a reality? And where do you even begin when reaching out to teams and individuals? In this episode, we discuss everything you need to know about having your products promoted by athletes (both professional and college level), including how, w...
Aug 03, 2022•26 min•Transcript available on Metacast No matter what niche you are in, you can find influencers who have established themselves as authorities in that industry. These people have built respect and trust with their audience and have a following that will purchase anything they recommend. But how do you get your product into the hands of these individuals? In this episode, we will be explaining how to get started with influencer marketing for your business and how to gift your products to influencers for optimal creative video content...
Jul 27, 2022•33 min•Transcript available on Metacast Influencer marketing as a channel has proven to be incredibly powerful for brands and businesses to grow their reach towards their targeted audiences. But how do you know when it is the right time to start investing in influencer marketing for your brand? And once you’re ready to start investing, how do you go about getting started? In this episode, we break down the “when” and the “how” of influencer marketing for your business. You can find show notes and more at: www.kynship.co/blog/005...
Jul 20, 2022•27 min•Transcript available on Metacast Influencers gain the trust and loyalty of their viewers and can quickly bring those viewers to your brand if you decide to work with them. This type of marketing is not restricted to celebrities either. Many brands are turning to influencers who have built highly engaged smaller audiences. So, where can you find these influencers? And how do you decide which influencer is right for your brand's marketing? In this episode, we will share tips and tricks for finding and choosing influencers for you...
Jul 13, 2022•29 min•Transcript available on Metacast If you have searched influencer marketing online, you’ve probably come across plenty of conflicting information. Who do you reach out to? How do you get started? What even is influencer marketing? It can be incredibly difficult to navigate influencer marketing as a brand if you don’t know what you’re doing. So, in this episode, we’re going to break it down and guide you through the basics so that your brand can start upping the marketing game and increasing revenue. You can find show notes and m...
Jul 06, 2022•28 min•Transcript available on Metacast Every entrepreneur has a story. The journey of success is always filled with ups and downs, and that's part of what makes each entrepreneur unique and knowledgeable about their given topic. In our last episode, we learned about Taylor’s background, exploring how his experience within this space has led him to a greater understanding of influencer marketing. This week, we’re taking a deep dive into Cody’s background, specifically how he discovered the power of influencers’ ability to build trust ...
Jul 06, 2022•36 min•Transcript available on Metacast 
