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In this episode, we’ll be talking to Bren Daniel the associate director of partnerships at Caraway Home, and how they went long-term with influencers, setting themselves up for success in the long run.

[01:31]: Introduction to Bren and Caraway
[05:06]: Affiliate commission budget
[05:49]: Caraway Influencer marketing team
[07:01]: Attribution for growth
[08:18]: Budget for other influencer projects
[10:10]: Dealing with leaked links
[12:51]: Defining an ambassador
[14:14]: One-off post vs long-term ambassadors
[17:16]: Caraway Inbound post rate
[19:56]: Other unique parts of the contract
[22:42]: Ambassadors' channel split
[25:52]: Performance under influencer content
[28:03]: Tech Stacks
[30:10]: Using Grin as a one-stop shop
[32:02]: Advice to brands getting into Influencer marketing

Cody Wittick: Twitter‍

Taylor Lagace: Twitter

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Episode description

Ep #019: Increasing revenue by onboarding ambassadors (with Bren Daniel)

Episode description