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In this episode, we talk to Robert Freud, an advertising attorney, to discuss the legalities of influencer marketing. We cover various topics such as FTC regulations, Mr. Beast's recent giveaway controversy, and usage rights for brand content. The conversation emphasizes the importance of understanding the legal side of influencer marketing to avoid abuse and legal issues.

TIMESTAMPS

[03:10]: Robert's background
[04:17]: Robert's transition into influence marketing
[07:15]: Mr.Beast viral giveaway
[10:12]: Robert's craziest case relative to influencer marketing
[13:43]: Consequences of breaking lawsuits
[18:03]: Attorney opportunities on influencer lawsuits
[20:28]: Percentage of brands caught with lawsuits
[23:31]: Who's liable, the brand, agency, or Influencer?[24:58]: What is the Federal Trade Commission?

[27:06]: FTC's purpose
[28:38]: Calculating the amount to sue for

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Taylor Lagace: Twitter

20:T422,Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on o

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Episode description

Ep #024: Navigating the Legalities of Influencer Marketing (with Robert Freund)

Episode description