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In this episode, we’ll talk to Jason Panzer, the president of HexClad. We will be talking about having top-tier celebrity talent as the face of their brand. We get into what is equity, how they structure their agreement, how they get in touch, and just really the story of Gordon Ramsey and HexClad and how that has transformed their brand in the past couple of years. TIMESTAMPS [02:40]: Jason's background [03:53]: About HexClad [06:24]: HexClad’s annual growth revenue [09:27]: HexClad’s Influencer marketing budget [13:41]: Marketing influencer approach process [17:49]: Partnership negotiation conversation with Gordon Ramsey [22:15]: Other HexClad partners [26:01]: Negotiating with Gordon Ramsey [27:47]: Gordon Ramsey's value [31:14]: Gordon Ramsey's impact on HexClad [32:05]: Attributions of Gordon Ramsey [34:22]: Marketing performance progress [35:56]: Gordon Ramsey's deliverables [37:53]: Jason's advice to upcoming influencer marketers [40:34]: When should you consider a big influencer? Jason Panzer: Twitter

Cody Wittick: Twitter‍

Taylor Lagace: Twitter

20:T422,Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on

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Episode description

Ep #023: The power of celebrity: How A-list talent has grown HexClad (with Jason Panzer)

Episode description