Episode description

Brands that don’t adapt their influencer strategies miss out on new customers while also paying for content that very few people see. Listen in as we dive into everything you need to know about whitelisting.

[00:31] The definition of whitelisting
[01:36] Difference between whitelisting & boosting posts
[02:38] Why majority are interested in whitelisting
[06:34] Kynship's whitelisting success stories
[09:05] Practical steps to take to get started with whitelisting
[10:47] Metrics to look out for when seeking Whitelisting partnership success
[14:55] Lookalike audiences vs Broad audience targeting
[17:48] Examples of failed whitelisting partnerships

Cody Wittick: Twitter‍

Taylor Lagace: Twitter‍