1d:I[2890,["266","static/chunks/870fdd6f-4fcc92c129a57d11.js","970","static/chunks/970-91a3a37cc668faba.js","857","static/chunks/857-3b2a1421afa266d2.js","965","static/chunks/app/podcasts/episode/%5BpodcastEpisodeGuid%5D/page-e939c6b91b4a25d4.js"],"default"] 1e:I[1318,["266","static/chunks/870fdd6f-4fcc92c129a57d11.js","970","static/chunks/970-91a3a37cc668faba.js","857","static/chunks/857-3b2a1421afa266d2.js","965","static/chunks/app/podcasts/episode/%5BpodcastEpisodeGuid%5D/page-e939c6b91b4a25d4.js"],"default"] 1f:T525,

In this episode, we’ll be talking to Jake Karls, the co-founder of Mid-day Squares. Today will be talking about how telling a unique story assists Mid-day in building relatability with consumers and attracting the right influencers to work with.

TIMESTAMPS

[01:01]: Getting Mid-day into 3000 stores.

[01:33]: Business split. (D2C/Retail)

[02:04]: Size of business.

[03:55]: Family dynamic in a business partnership.

[05:01]: Market penetration secret.

[07:10]: Building a brand in public.

[10:14]: Getting awareness for a brand.

[11:49]: Inbound vs outbound percentage.

[12:14]: Marketing budget spent on influencer.

[13:47]: Budget breakdown.

[15:09]: ROI of Influencer.

[15:59]: Tapping into affiliate marketing.

[17:24]: Driving traffic to stores through ads on Meta.

[18:10]: Scalability of customized photo strategy.

[19:40]: Influencer approval process.

[20:36]: Influencer marketing manager.

[21:31]: Advice to brands working with influencers.

[22:43]: Video customer service.

Cody Wittick: Twitter‍

Taylor Lagace: Twitter

20:T422,Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on ove

‌

Episode description

Ep #022: Using authenticity to attract consumers and Influencers (with Jake Karls)

Episode description