two & a half gamers - podcast cover

two & a half gamers

Lancaric.melancaric.me
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
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Episodes

two & a half gamers session #38 - Q4 Admon pro tips, Survivor.io clone Heroes vs. Hordes, TikTok SPC

This is no BS gaming podcast 2.5 gamers session #38. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/KwYPBbIrRUE Agenda: 00:00 Intro 02:30 Podcast agenda 04:18 ...

Nov 04, 202242 minEp. 38

two & a half gamers session #37 - Marvel Snap global launch case study UA, GD, Admon view

This is no BS gaming podcast 2.5 gamers session #37. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/LnA10ZZ3Nc4 Agenda: 00:00 Intro 03:20 Second Dinner company...

Oct 27, 202250 minEp. 37

two & a half gamers honest interviews #4 - Erik Gloersen (Why is the company vision important?)

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #4. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Erik Gloersen & Matej Lancaric Youtube: https://youtu.be/U9VvPzLk3Pk Agenda 00:00 Podcast intro 01:28 Erik Gloersen introduction 08:00 Erik & Sisu ventures 08:50 Pre-powerpoint investment 09:35 Which skills do you require to be a general manager in a fund? 11:20 Investing in repeat-founders 13:44 How to do the...

Oct 21, 202246 min

two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update

This is no BS gaming podcast 2.5 gamers session #36. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/i3g99yfCS5E Agenda: 00:00 Intro 03:23 Google AdROAS campaig...

Oct 14, 202241 minEp. 36

two & a half gamers session #35 - Charge Champions in SL, Facebook UA tech checklist, Amplify update

This is no BS gaming podcast 2.5 gamers session #35. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/WOyKNFO36HE Agenda: 00:00 Intro 03:40 Amplify update 05:50 ...

Oct 09, 202246 minEp. 35

two & a half gamers session #34 - Low budget UA, Sheep a Sheep game in China, APS Update, Amazon UA

This is no BS gaming podcast 2.5 gamers session #34. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/ELLmCtF5iVs Agenda: 00:00 Intro 01:50 PGC vibe & news 0...

Oct 03, 202245 minEp. 34

two & a half gamers session #33 - The UA (r)evolution, from fake ads to fake core gameplay in games

This is no BS gaming podcast 2.5 gamers session #33. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/-qRBi3s4w68 Agenda: 00:00 Intro 05:00 Why developers use fa...

Sep 23, 202248 minEp. 33

two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates

This is no BS gaming podcast 2.5 gamers session #32. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/De1Io0Hgp_s Agenda: 00:00 Intro 03:20 Admob Bidder update 05:19 Google tROAS update 07:24 Roblox bringing ads into the experiences next year 10:35 New Marvel AR game is coming 14:43 Marv...

Sep 16, 202255 minEp. 32

two & a half gamers session #31 - survivor.io redemption story, You scaled your game, now what?

This is no BS gaming podcast 2.5 gamers session #31. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/mowIJKtG1M8 News UA tips for Killer User Acquisition Q3 version https://lancaric.me/11-tips-for-killer-user-acquisition-q3-version/ Agenda: 00:00 Intro 02:11 Survivor.io redemption story...

Sep 09, 202249 minEp. 31

two & a half gamers session #30 - survivor.io global launch case study UA, GD, Admon view

This is no BS gaming podcast 2.5 gamers session #30. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/erMhpmdw5dA Agenda: 00:00 Intro 05:00 Survivor.io intro 8:10 Daily revenue of the game 8:55 User acquisition 14:00 Who is the mediation partner? 15:30 Do you need to create tiktoks inste...

Sep 02, 202244 minEp. 30

two & a half gamers session #29 - how to scale your mobile game, CPI vs LTV, Amazon gamescom rumours

This is no BS gaming podcast 2.5 gamers session #29. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/6AYhhP6VYkk Agenda: 00:00 Intro 03:11 gamescom rumours 09:00 Mintegral issue 10:35 Google Play Games on PC 14:50 Google iOS tROAS update 17:30 Google Admob bidder update 22:00 How to sca...

Aug 26, 202247 min

two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/U-DQSUagL48 Agenda: 00:00 Intro 02:50 Embracer Group Q1 financials reveals 107% increase in net sales 07:10 Google iOS + Retargeting updates 09:10 Admob Bidding update with numbers! 20:0...

Aug 19, 202242 minEp. 28

two & a half gamers session #27 - Unity - Applovin bomb, Zynga gambling, worst career mistakes

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/lvbNEEATP68 Agenda: 00:00 Intro 05:30 Applovin has stunned our industry by offering to Merge with Unity. 13:50 Zynga gambling apps $12M class action settlement 16:30 99 percent of Netfli...

Aug 11, 202246 min

two & a half gamers honest interviews #3 - Sophie Vo (How to motivate your team?)

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #3. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Sophie Vo & Matej Lancaric Youtube: https://youtu.be/gIWQSCVvz6g Agenda 0:00 Intro 2:50 Masterclass definition 6:55 Rise & Play showcasing female leaders 10:15 How did Sophie measure podcast KPIs? 13:10 Team motivation - How to approach that? 21:50 What are the clues of low motivation? 22:54 How to motivate pe...

Aug 05, 202251 min

two & a half gamers session #26 - Unpacking Google ads "disaster", ASA Today's new ad, Google <3 MAX

This is no BS gaming podcast 2.5 gamers session #26. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/95lLVn4Q3q8 Agenda: 3:00 Better Ads Experiences by Google https://support.google.com/googleplay/android-developer/answer/12253906 11:50 New App store ads in Today tab https://www.macrumo...

Aug 01, 202256 min

two & a half gamers session #25 - Does Ubisoft give a F! about mobile games? GD, UA & Admon analysis

This is no BS gaming podcast 2.5 gamers session #25. This week we continue with our new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/i5uGERxrZMk Today we’ll be discussing Ubisoft 1:18 Some gener...

Jul 24, 202253 minEp. 25

two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting

This is no BS gaming podcast 2.5 gamers session #24. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Kate Lovejoy , Niels Beenen , Felix Braberg , Matej Lančarič , Youtube: https://youtu.be/2NE3ls6nVu4 We will be discussing one year after the IDFA "apocalypse" &amp; tectonic shifts happened. Everything UA, Ad monetisation, retargeting and Skan 4.0 related. ...

Jul 18, 202246 minEp. 24

two & a half gamers session #23 - How to do a proper game performance audit? UA, Admon & GD

This is no BS gaming podcast 2.5 gamers session #23. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/7LIHLx4fWeU What should we look at? UA Channel performance Campaign structure / campaign type (AAA vs regular) Targeting options (interests, broad vs LAL) Optimisation structure (Purchas...

Jul 11, 202248 minEp. 23

two & a half gamers session #22 - How to predict game performance? What is Tilting Point's secret?

This is no BS gaming podcast 2.5 gamers session #22. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič &amp; special guest Enric Pedró Youtube: https://youtu.be/Q2q6LKJ6QDQ Q&amp;A How does Tilting point snipe companies? (Looks like you talked to almost every company out there) How does the BD strategy look? Is it...

Jul 01, 20221 hr 2 minEp. 22

two & a half gamers session #21 - How to run efficient UA on TikTok? TikTok's explosive growth

This is no BS gaming podcast 2.5 gamers session #21. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/0aHX6LQrhrs Agenda: 1:30 Explicit ads (Breaker Fun 1 &amp; 2 by MoGame) https://res1.applovin.com/o7e02c07/c90fed39eb8753b02925462885680884e45f69e9_v23_phone.mp4 https://res1.applovin.co...

Jun 24, 202247 minEp. 21

two & a half gamers session #20 - The Ants creative analysis. Which visual theme has the lowest CPI?

This is no BS gaming podcast 2.5 gamers session #20. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/dQLmWPIHPgk The Ants: Underground Kingdom base-building strategy game and moves the player's perspective to the underground ant kingdom, and the 3D realistic modeling of the game screen ...

Jun 17, 202243 minEp. 20

two & a half gamers session #19 - The King info Leak, 5 Game design tips to level up your game

This is no BS gaming podcast 2.5 gamers session #19. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/NS8KHTzuJuw Agenda 2:00 Vungle correction 4:30 The King info leak 15:25 5 Game design tips to level up your game Please share feedback and comments - matej@lancaric.me / lancaric.me...

Jun 13, 202251 min

two & a half gamers session #18 - How could King make 30% more revenue? Full UA, GD & Ads analysis!

This is no BS gaming podcast 2.5 gamers session #18. This week we continue with our new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/vD221MHe6SU Today we’ll be discussing King Before Diving in h...

Jun 03, 20221 hr 9 minEp. 18

two & a half gamers session #17 - the creative framework, tips for inspiration, recession & games

This is no BS gaming podcast 2.5 gamers session #17. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/Gs3YE6MJKIg Agenda 2:55 Recession &amp; mobile games 14:50 Apex Legends 21:34 The creative framework 40:40 5 secret tips where to get inspiration Describing creative process from scratch...

May 30, 202252 minEp. 17

two & a half gamers session #16 - 7 Ad monetisation secrets how to make more revenue

This is no BS gaming podcast 2.5 gamers session #16. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. Panelists: Jakub Remiar, Felix Braberg Youtube: https://youtu.be/Ys7A3F7MFt4 Agenda 00.40 Matej missing in action after beach party 02.00 Introduction 03.36 Possible EA Acquisition 06.50 Marvel Snap 11.40 Ubisoft want Eur 60 per share 14.11 Tencent revenue growth slows...

May 24, 202243 minEp. 16

two & a half gamers session #15 - Can UA save your game? Does your game need UA? UA for beginners

This is no BS gaming podcast 2.5 gamers session #15. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/BKyjxR8t_qg Agenda 1:30 Correction of Admon stuff from session #14 6:20 Applovin buys Wordle! (Modern cinderella story) 10:00 Mobile game revenue decreased for first time ever in Q1 2...

May 13, 202251 minEp. 15

two & a half gamers honest interviews #2 - Elena Egorova (Can you even M&A bro?)

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #2. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Felix Braberg &amp; Elena Egorova Youtube: https://youtu.be/BFfe9djd7g0 Agenda 1:30 Elena intro 5:40 About Flexion mobile 9:00 M&amp;A process (How do you find companies? How do you approach them?) 14:00 Initial due diligence = evaluation 20:00 How long does this process take? From scouting to popping the champagne? 2...

May 08, 20221 hr

two & a half gamers session #14 - How to read Ad mon data for beginners? ATT & player segmentation

This is no BS gaming podcast 2.5 gamers session #14. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/m8k9OhVghlw Agenda 4:40 Meta numbers 10:10 Rovio revenue increase &amp; quarterly results 13:40 ATT numbers, player segmentation &amp; ad monetisation 20:20 Is Ubisoft getting bought?...

May 02, 202257 minEp. 14

two & a half gamers session #13 - Rovio making $2.6M/year more from ads & more efficient UA? Full analysis!

This is no BS gaming podcast 2.5 gamers session #13. This week we’re starting a brand new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/p-9ls_UOFPM Agenda 2:00 Intro 3:10 Topline information abou...

Apr 22, 20221 hrEp. 13

two & a half gamers session #12 - Metacore 65M loss, Niantic 1 hit wonder, Industry conference guide

This is no BS gaming podcast 2.5 gamers session #12. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/5eHUepqV_zE Agenda 2:50 Metacore 20 million TV ads &amp; 65 millions loss in last year 11:30 Meta will charge creators fees of up to 47.5% (Animated Avarat cirkus) 16:00 US government...

Apr 15, 202252 minEp. 12
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