two & a half gamers session #30 - survivor.io global launch case study UA, GD, Admon view

This is no BS gaming podcast 2.5 gamers session #30. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/erMhpmdw5dA

Agenda:

00:00 Intro

05:00 Survivor.io intro

8:10 Daily revenue of the game

8:55 User acquisition

14:00 Who is the mediation partner?

15:30 Do you need to create tiktoks instead of creatives? 

16:40 How long was survivor.io in the soft launch?

20:20 Do they use companies for UA funding?

22:30 Admonetisation numbers and calculations

27:00 Admon SDKs implemented

30:05 Ads placement suggestions & discussion

33:00 UA channel mix

36:30 Survivor.io Creatives 

37:50 global launching in 2020 vs 2022

39:40 How much money they could earn in peak?

https://lancaric.me/survivor-io-global-launch-ua-case-study/ 

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