two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update

This is no BS gaming podcast 2.5 gamers session #36. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/i3g99yfCS5E

Agenda:

00:00 Intro

03:23 Google AdROAS campaigns

09:25 Hamburger optimisation approach

10:30 Proxy events BS

12:30 Proxy event test suggestions

15:20 Ads are beautiful

16:00 Exchanges are growing

20:40 Inventory LOL!

22:31 Admon Super secret & super helpful tip

24:00 IT'S JUST ONE LINE OF CODE! 

26:18 Admon tip no.2

26:44 Survivor.io observations & updates

28:08 Props to us

30:40 What is a horizontal content?

35:10 1.5Mil USD /day revenue!

35:20 Retention metrics Archero vs Survivor.io

Hit the Subscribe button on Youtube, Spotify and Apple!

Please share feedback and comments - matej@lancaric.me / lancaric.me