two & a half gamers session #28 - Admob bidder uplift update, how do hypercasual games make money?

two & a half gamers

Aug 19, 2022•42 min•Ep. 28

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Episode description

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/U-DQSUagL48

Agenda:

00:00 Intro

02:50 Embracer Group Q1 financials reveals 107% increase in net sales

07:10 Google iOS + Retargeting updates

09:10 Admob Bidding update with numbers!

20:00 How do hypercasual games make money?

33:33 Ad network campaign structure

Mentioned gamecamp video with high optin rates examples https://youtu.be/ncnjjfAVS5E

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Please share feedback and comments - matej@lancaric.me / lancaric.me

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