two & a half gamers - podcast cover

two & a half gamers

Lancaric.melancaric.me
This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!
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Episodes

two & a half gamers session #11 - How to increase game revenue by 35% with Narrative design

This is no BS gaming podcast 2.5 gamers session #11. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič & Steven-Elliot Altman Youtube: https://youtu.be/BjKFpDtcYzA Agenda 18:30 How to increase game revenue by 35% as a Loremaster? 22:00 What genres are more suitable for narrative design? 24:00 How story infl...

Apr 10, 202255 minEp. 11

two & a half gamers honest interviews #1 - Joakim Achren

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #1. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps. Youtube: https://youtu.be/wkEcGZ1-3So Matej Lančarič & Joakim Achren Questions: Why did you start elite game developers and not a new gaming studio? How can someone become a partner at Play Ventures? What are the requirements/skills you need to do your job? What is your due dilligence process? How do you do your h...

Mar 31, 20221 hr 2 min

two & a half gamers session #10 - How to save millions with marketability tests? Fake ads going nowhere rant!

This is no BS gaming podcast 2.5 gamers session #10. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Youtube: https://youtu.be/SjtrJ1wG0I8 Agenda News 3:00 Netflix boosts mobile games approach with acquisition of Boss Fight Entertainment 10:20 KRAFTON, INC. SIGNS LONG-TERM COOPERATION AGREEMENT WITH SOLANA LA...

Mar 25, 202254 minEp. 10

two & a half gamers session #9 - How to increase AdARPDAU? How Adnetworks make money? Admonetisation fundamentals Q&A

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #9. Let’s dive in. Youtube: https://youtu.be/0swB8x-YB5U Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Agenda: News Ad monetization fundamentals AMA Ad Monetization fundamentals discussion: What’s the most important ad revenue metric? How’s eCPM calculated by ad networks? Which ad network is the most trustworthy? Which ad network is the least trustworthy? How do ad networks make money? What is the cutoff poi...

Mar 16, 202258 minEp. 9

two & a half gamers session #8 - Game design fundamentals & AMA. When to kill a game?

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #8. Let’s dive in. Youtube: https://youtu.be/f_3GRQ8Wl-Y Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Game Design fundamentals discussion: Remo asking questions Felix & Lanco answering then Remo using militant pessimism How to start with Game Design? Mobile industry vs Premium/ Indie games? What is hard and challenging about GD? Can everybody do it? (everybody does it already :D) What are the main skill...

Mar 10, 202255 minEp. 8

two & a half gamers session #7 - Is Axie infinity dead? LTV in crypto gaming & web3 UA/marketing

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #7. Let’s dive in. Youtube: https://youtu.be/cpR3YZBB5Us Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Special Guest: Nicolas Vereecke As NFTs, Crypto and blockchain gaming are filling up the headlines we are doing a special episode on the current state of crypto gaming - not the peak of November 2021 but the fresh look at the end of Feb 2022. Play to Earn - Play & Earn - Play to Own I would start that d...

Feb 25, 20221 hr 4 minEp. 7

two & a half gamers session #6 - Supercell rant, why do fake ads work? UA fundamentals Q&A

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #6. Let’s dive in. Youtube: https://youtu.be/d_BDO5jnRTk Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Google to limit ad tracking across apps on Android Google has announced new measures that will limit tracking across its Android operating system, following a similar move by Apple to introduce restraints in the way the online advertising industry can target users. The changes, which will not be implemented...

Feb 19, 20221 hrEp. 6

two & a half gamers session #5 - Surprise crypto comments & How to tackle soft launch stages?

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #5. Let’s dive in. Youtube: https://youtu.be/9lMdZqLlvvM Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič What is the point of releasing a new game or app to a restricted audience market in advance of a full launch? Soft launch stages I like to divide the soft launch into three stages: Technical, Retention, Monetization . Each stage serves a different purpose and different KPIs are measured. While in the Techni...

Feb 12, 20221 hr 8 minEp. 5

two & a half gamers session #4 - How to soft launch a mobile game Ad monetisation Perspective

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #4. Let’s dive in. Youtube: https://youtu.be/ivPbZqA62VA Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Soft Launching a Mobile Game Ad Mon Perspective What prompted me to want to talk about this is a Statisa article Mobile Game ad spend is expected to grow to $130bn by 2025. That’s up 300% from $32 bn in 2020 With this amount of money being pumped into UA its safe to say Mobile ad revenue will only grow and ...

Feb 06, 202252 minEp. 4

two & a half gamers session #3 - Is Roblox evil mega corp or money making machine?

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #3. Let’s dive in. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Roblox Steam hosts 55K Games vs Roblox 20 Mil “experiences” 47,3 Mil DAU Half of the users are aged 12 and under Current Market cap 38 Bil $ Roblox Cut 75,5% Roblox takes a 30% cut of every transaction on their platform Discoverability Robux Minimum Withdrawal to real life money 100K (1000 $) Second life comparison (10$) Withdrawal only possibl...

Jan 30, 202256 minEp. 3

two & a half gamers session #2 - UA & Creative trends 2022, Microsoft <3 ATVI, TOP10 gaming M&A

Hello &amp; welcome everyone. This is no BS gaming podcast 2.5 gamers session #2. Let’s dive in. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič UA &amp; Creative trends / learnings from 2021 Main trend 2022 UA diversification Having Facebook as one and only UA channel is dangerous and the times when you could use FB up until the 1M monthly spend are gone. UA channel mix needs to be diversified even more. My UA go to channel was and still is Facebook, even though the quality decreased h...

Jan 21, 202259 minEp. 2

two & a half gamers session #1 - Casual intro, love/hate relationship towards predictions 2022

Hello &amp; welcome everyone. This is no BS gaming podcast 2.5 gamers session #1. A safe space for all of us &amp; you as well. Bringing you the feel of a 4am conference discussion about the gaming industry. Let’s dive in. Panelists: Jakub Remia r, Felix Braberg , Matej Lančarič Predictions? Who will be the biggest winner in the mobile gaming ecosystem in 2022? Who will be the biggest loser in the mobile gaming ecosystem in 2022? What was the biggest surprise you saw in the mobile gaming ecosyst...

Jan 14, 202255 minEp. 1
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