two & a half gamers session #4 - How to soft launch a mobile game Ad monetisation Perspective

Hello & welcome everyone. This is no BS gaming podcast 2.5 gamers session #4. Let’s dive in.

Youtube: https://youtu.be/ivPbZqA62VA

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Soft Launching a Mobile Game Ad Mon Perspective

• What prompted me to want to talk about this is a Statisa article
• Mobile Game ad spend is expected to grow to $130bn by 2025. That’s up 300% from $32 bn in 2020
• With this amount of money being pumped into UA its safe to say
• Mobile ad revenue will only grow and be a larger part of your overall revenue for mobile games
• I wanted to provide a how to guide for what you as a mobile game dev should think about when soft launching and global launching your next mobile game

First Ask

• Think of all mobile games generas on a spectrum from hypercasual to Hardcore
• The two extremes will monetize 97% either from ads or from IAPs
• Advice here is for the middle ground - not hyper casual or Hardcore
• If your game genera sits in the middle of this spectrum you first need to decide which ad format to work with
• 9/10 the ad format that works best for you are Rewarded ads
• Rewarded ads are the undisputed king of game formats
  • Highest eCPM compared to other formats
  • Highest completion rates
  • Lowest amount of friction from users since its opt-in
  • Large competition on this inventory format from ad networks because it converts super well

Listen in to learn more! here https://lancaric.me/how-to-soft-launch-a-mobile-game-ad-mon-perspective/ 

Please share feedback and comments - matej@lancaric.me / lancaric.me