two & a half gamers session #14 - How to read Ad mon data for beginners? ATT & player segmentation

This is no BS gaming podcast 2.5 gamers session #14. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/m8k9OhVghlw

Agenda

4:40 Meta numbers

10:10 Rovio revenue increase & quarterly results

13:40 ATT numbers, player segmentation & ad monetisation

20:20 Is Ubisoft getting bought? 

25:10 Activision numbers 

31:30 How to read Ad mon data for beginners?

• How to look at the data?
• Applovin and iS don’t really have a good guide for how to use their platform as it’s not in their interests. So it’s not your fault you don’t know this, it's by design!
• They’re both great companies but the perfect client for MAX and iS is a dev who signs up and does nothing.
• This is a short guide for beginners on how to look at admon data. This presentation is for Applovin and I’ll do Ironsource another time.
• I actually have slides so for you listening I’ll try to narrate as best as I can.
• There’s 2 topics that I’d like to cover are “Advanced reporting” and “AB tests” with an extra bonus CYA topic on “Network Comparison” if we have time.

Slides: https://docs.google.com/presentation/d/1KdQeSzYzi4Ty6yicYT1hh7HIcbQ8uqSOZwUT3MUWLOI/edit#slide=id.g11b4a57a28b_0_18

Please share feedback and comments - matej@lancaric.me / lancaric.me