two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates

This is no BS gaming podcast 2.5 gamers session #32. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/De1Io0Hgp_s

Agenda:

00:00 Intro

03:20 Admob Bidder update

05:19 Google tROAS update

07:24 Roblox bringing ads into the experiences next year

10:35 New Marvel AR game is coming

14:43 Marvel snap launches in October

17:31 Global launching like a pro intro!

18:26 What does global launch mean for ad mon?

19:59 Top Ad networks to start with 

20:30 strong GEO centric Ad networks

23:00 Admon <3 UA (Tier setup waterfall prices)

first game launch ever I’d say start with in USA:

iOS

• $210 iOS - on RVs
• $200 iOS - on Inters
• $9 iOS - Banners

Android

• $200 Android - Rewarded
• $200 Android - Inters
• $10 Android Banners

26:00 What are add.app.txt & info.plist files

27:30 A/B testing during Global launch

29:00 Game Design starting with content pipeline

29:53 99% of games don't make money during soft launch

30:30 Please hire Jakub Remiar for motivational speeches / motivate your company

32:00 Optimal content for global launch

33:30 Simulate your spend depth & how to do it?

36:20 Have conversion offers ready (ideally in monetisation stage)

38:00 Events!

39:00 Balance game as fast as you can!

41:00 Global launch black screen issues

42:00 What questions do you need to ask yourself?

42:54 Gardenscapes rumour

43:43 Big splash GL over

45:20 Cashflow for global launch

46:30 UA team experience

47:10 Creatives 

49:00 Budget scenarios

51:10 Simplified UA structure for global launch

See you at PGC Helsinki!

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