Send us a text At the end of 2022 I decided to take the Live 45 Challenge — a challenge created by the BizBros Luis and Luis over at the Content is Profit podcast of going live every day on Facebook for 45 days straight. Initially, I did it as an experiment to see if Facebook lives were still a viable strategy to grow my audience. Now that we’re well past the 45 day mark, I’m happy to announce that it is. While my number of followers has yo-yoed over the 45 days, engagement has certainly increas...
Feb 21, 2023•12 min•Ep. 174
Send us a text It’s normal. When you publish content you open yourself up to criticism and judgement. And some of it can be very nasty indeed. I know it can sting. Reading a hateful comment of your content can feel like a personal attack. But do your best not to let it get to you because the ugliness a person displays online isn’t a reflection of you or your content but rather a reflection of them and the unaddressed traumas bad issues they may be harboring inside themselves. ================ Th...
Feb 20, 2023•7 min•Ep. 173
Send us a text “The market is over saturated.” I’ve heard that excuse time and time again. But what does it really mean? People have told me this for network marketing, for nutritional supplements, for weight loss products, and now for online marketing and content creation. I’ll put it plainly. There’s no such thing as over saturation (at least not how most people use that excuse for) With content creation and growing an online audience, there isn’t any “competition” because your message and sto...
Feb 19, 2023•6 min•Ep. 172
Send us a text There’s a natural tendency with content creation and publishing to want to put your best foot forward, to show up as the authority and expert on your chosen niche. As well we should. Informational content is important and delivers a level of value to your audience. However, we have to also remember that people connect to stories and that part of what makes stories compelling is the struggle. To share your journey, including all the messiness and hardships and challenges you’re fac...
Feb 18, 2023•8 min•Ep. 171
Send us a text Culture in your business goes much deeper than team building activities and group dynamics. It’s more than nurturing relationships and growing connection. While those things are important, the essence of culture is what you stand for, the principles and ideals your business exemplifies. Do you have a profit driven culture or a community driven culture? Is it a culture built on connection and support or production and output? There’s no one right answer. The culture of your busines...
Feb 17, 2023•7 min•Ep. 170
Send us a text When I first tried my hand at content creation back 15 years ago, much of the conversation around building an online business was about branding yourself. I heard this advice repeatedly: You have to “BRAND YOURSELF” to be successful online What the heck does that even mean?😆 One of the major issues in network marketing is the education process watering down important principles (more on that in future episodes). It was very much the same when it came to teaching about branding. B...
Feb 16, 2023•9 min•Ep. 169
Send us a text Yea I totally though I knew how to poach an egg. I mean, how hard can it be? I saw someone do it on Instagram so I know I can definitely tackle it. Nope. How wrong I was. My first try at poaching an egg was just short of a disaster. That’s the allure of the internet right? Makes things look so simple and accessible. I realized that this is the gateway mindset that leads down a path to becoming an ARMCHAIR EXPERT. Guilty🙋🏻♂️ I’ve seen this in others and certainly seen it in myse...
Feb 15, 2023•6 min•Ep. 168
Send us a text Limitless possibilities. We may hear that a lot, especially in the personal development space. But do we really believe it? Or has life convinced us to put our dreams aside in the name of practicality? My advice: Dream BIG again! If I’m an example of anything, it’s that anything is possible in life IF you believe it. I’ve certainly seem and done some pretty remarkable things, gone on some fantastical adventures. I’ve swam in and ate fresh uni from the Mediterranean. I’ve walked th...
Feb 15, 2023•9 min•Ep. 167
Send us a text Influencers and aspiring influencers, listen up because today is your day! I’m so excited and proud to announce my very first online class, the INFLUENCER MASTERCLASS Happening February 27th - March 1st at 11am eastern each day via Zoom You can register at this link: http://ronniecruz.com/masterclass In this masterclass you’re going to get everything I’ve learned in the past 12 months studying content creation and what it means to be an influencer. I’m going to bust through all th...
Feb 13, 2023•11 min•Ep. 166
Send us a text Good communication is a common sense standard in all aspects of life. In the world if business and leadership, it’s a non-negotiable. Since this is the case, it’s always good to remind ourselves that listening is the more important aspect of communication, especially in this digital age when we’re engaged in so much “broadcasting”. Take a breath. Pause. Make sure you’re actually listening to more than just the conversation you’re having in your head. ============= 🔗Join our Faceb...
Feb 12, 2023•10 min•Ep. 165
Send us a text When faced with difficulty and challenge, it’s easy to fall back into autopilot. The systems and put in place through millennia of human social structures allows for us to almost coast and have many decisions made for us (at least in the most basic survival needs, generally speaking). And it’s ok. Sometimes we need to fall back and be able to lean on these support systems. Just don’t stay there too long or risk having outcomes in your life not by your design. ============= 🔗Join ...
Feb 11, 2023•7 min•Ep. 164
Send us a text I’ve said in the past that you shouldn’t change virality with your content. Well, after hearing a talk by Natalie Ellis of Boss Babes I’m inclined to revise my stance. Virality is important. There’s no getting around it if you want to grow on the social platforms. Virality should be incorporated into your content not in the sense of copying viral trends but in modeling viral structure. Examine pieces of content you observe as viral and see what qualities from that you can incorpor...
Feb 10, 2023•9 min•Ep. 163
Send us a text I’ve heard the advice from a few different sources recently: be careful not to be too advanced or technical or specialized with your content because you may end up talking over people’s heads. I get it. And there is some truth to that. However, we have to be careful to not interpret this as saying dumb down your content so that you can reach more people. Remember, you don’t need everyone, you just need the right ones. The audience that was meant for you will find you as long as yo...
Feb 09, 2023•6 min•Ep. 162
Send us a text This question comes up often. And really it’s merely a reflection of a person’s self doubt. I understand doubt. I understand that uncertainty and risk are difficult to face. I also understand that the doubts and “what ifs” only exist in the mind of the doubter. The negative outcomes you’re entertaining in your mind are no more likely than possible outcomes. So why focus on the negative, especially that your state of mind will greatly influence the outcome? My suggestion: instead o...
Feb 08, 2023•6 min•Ep. 161
Send us a text We talk a lot about the importance of being consistent with activities that move the needle towards your goals. And I n principle it sounds great. The reality however can be very different. There every reason there are continual reminders about consistency is because we generally have a hard time staying consistent. Why? Three reasons: 1. Intimidation/Overwhelm - the scope or the goal or undertaking is too much to fathom 2. Doubt in the Strategy or Outcome - not believing that a g...
Feb 07, 2023•9 min•Ep. 160
Send us a text In my quest to bring the Network Marketing profession into the new age, I feel it’s time to speak firmly and concretely about the changes w ended to make. To do this, we have to begin by redefining what network marketing is and how it works not just for us networker marketers but also for the public at large. We start by owning the truth that WE ARE MARKETERS and as such are then responsible for learning skills needed to be effective marketers. The next natural step is to then sto...
Feb 06, 2023•15 min•Ep. 159
Send us a text Ever wonder how an off day becomes an excuse becomes a limiting belief? This is exactly the conversation we have in today’s episode. I get that you might have an off day, a day when you’re just not feeling it, the planets aren’t aligned, a day it’s just not working out. That’s normal. We all have those days. And letting ourselves off the hook that one time generally isn’t going to meant the end of the world let alone the end of your business. However, if you let yourself off the h...
Feb 05, 2023•7 min•Ep. 158
Send us a text As we discussed a few episodes back, it’s important to share your perspective in your content, at whatever level of transparency you’re comfortable with. But with the ability to share that perspective with potentially thousands, even millions of people, we also have a responsibility to be (at the bare minimum) mindful of what perspectives we share and how we frame them to our audiences. Remember, perspectives are unique to each individual. To perpetrate your perspective as the one...
Feb 04, 2023•7 min•Ep. 157
Send us a text Go For No! I’ve heard this taught countless times over the years and I’ve always felt it was somewhat misguided. Sure, facing the fear of rejection is important and “going for no” helps us be more comfortable with the reality that rejection is an unavoidable part of sales and network marketing. But we also have to make sure we’re not just ignoring the “no’s” looking for the next “yes”. There is tremendous value in the no’s and if you approach them correctly, you could vastly impro...
Feb 03, 2023•9 min•Ep. 156
Send us a text When is it time to change? I’ve gotten that question a lot over the years , usually when the individual is at an impasse in their business. This gets to the heart of the question: what is the cause of stagnation in your business? And, moreover, is it time to change things up since I’ve not been making any progress? Yes, of course. After all, not changing while still expecting different results is the definition of insanity. However, when looking to make changes, people generally l...
Feb 02, 2023•8 min•Ep. 155
Send us a text It’s counterintuitive, I know, selling before you have anything to sell. But hear me out. Social media is free. And moreover, creating a presence and growing your influence takes time to gain momentum. Waiting til your offering is “ready” and your business launched before you start growing your social media presence, you’ll have missed out on the leverage a social media presence can give you. Instead, start building you social media presence while you’re getting your offering off ...
Feb 01, 2023•6 min•Ep. 154
Send us a text I realized a few episodes after 150 that I hadn’t done one fifty retrospective. And while I’m not going to do nearly as extensive a recap as I had after 100, I felt it important to share with you the major things that have come into sharper focus since then. The two things, both of which will be my rallying cries moving forward, are: 1. Network Marketers need to learn actual marketing 2. Content creation is the single best entry point to marketing (for everyone) ============= 🔗Jo...
Jan 31, 2023•9 min•Ep. 153
Send us a text It’s simple really. If there are certain challenges or hurdles that keep repeating in your life, there are things you haven’t yet learned and grown through for you to move past those challenges. Or at least I thought it was simple. But to my surprise, more people are blind to why they’re stuck than not. And I guess that’s why coaches like me and the coaching profession exists in the first place. We help you see what in this case is right in front of your face. The challenge will c...
Jan 30, 2023•8 min•Ep. 152
Send us a text In all the discussions we’ve had here since the turn of the new year, I’ve assumed you already knew what you wanted to achieve in your life. So, I wanted to rewind a bit and talk about what to do when you don’t know what you want to do. This is important because of you don’t set a vision for your life, that vision (and the resulting outcomes) will be set by default. And moreover, your identity will align by default as well. And I hold no judgement on this. If you’re happy, truly h...
Jan 29, 2023•8 min•Ep. 151
Send us a text Woohooo!!!! We made it to 150 episodes. At just about five months since starting this show, I’d say 250 episodes isn’t bad at all. And certainly I’ve learned a lot and have tons to share with you. But for now, let’s just sit and appreciate this moment and the effort it’s taken to get here. ☺️ We also discuss why your manifestation/law of attraction practice of making a dream board isn’t working. This is a really important conversation to taking the steps to finally move past your ...
Jan 28, 2023•33 min•Ep. 150
Send us a text When we’re going through difficulties and suffering through challenging times, sayings and platitudes, personal development memes seem particularly pithy. But within these cliches lie truths that if reflected on can actually help us through the very challenges that elicited the advice in the first place. Shifting your perspective to “Life happens FOR you” helps you raise your awareness beyond the level of the challenges and limitations you’re facing. It gets your head out of the i...
Jan 27, 2023•8 min•Ep. 149
Send us a text There are many things we content creators concern ourselves over when producing and publishing content. Naturally we worry, even if unconsciously, about turning our audiences and potential audiences off with the content we publish. And why wouldn’t we. In an ever polarized world, the last thing many of us want is to contribute to all the madness. Here’s the truth: you can’t control how your content is going to be perceived. Whether you’re worried that your point of view will be po...
Jan 26, 2023•8 min•Ep. 148
Send us a text Let’s get back to content creation. A few episodes back we talked about how to get started, in this episode we go over a simple guideline so you can grow and evolve into the content creator you are meant to be. The guideline consists of three simple principles: 1) Consistency and endurance 2) Message and Story 3) Delivery and ability to communicate ============= 🔗Join our Facebook community https://www.facebook.com/groups/redefinecommunity...
Jan 25, 2023•11 min•Ep. 147
Send us a text Your beliefs underpin everything. This means your current belief systems are creating the current results in life. The good thing is that beliefs aren’t set in stone. You can work to change your beliefs systems if they’re not supporting you in creating the results you want in your life. This is especially important for the beliefs you have about yourself. Many of the beliefs we harbor of ourselves were created when we were children, many of which were protective responses to traum...
Jan 24, 2023•13 min•Ep. 146
Send us a text We naturally turn to strategy when wanting to create new outcomes in our lives or businesses. After all, it’s strategy that leads to results. However, effectiveness of strategy rests on your capabilities and those are built on your beliefs. Growth-U teaches a psychological model call the Belief Model. The model shows that Beliefs are what build Skills and Capabilities, Skills and Capabilities make Strategies more effective, and Strategies are what create results. To learn more abo...
Jan 23, 2023•9 min•Ep. 145
