These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another. I'll show you how to leverage these custom audiences to maximize your ad performance. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes ! Thanks for your support! Links mentio...
Mar 22, 2024•13 min•Ep. 777
Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance of installing the Facebook Pixel, aka the Meta Pixel. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help You'll learn why it's crucial, where to find it, and how to set it up easily on your website. Plus, I share some bonus tips on leveraging the Pixel to buil...
Mar 20, 2024•13 min•Ep. 776
In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and let you behind the scenes so that hopefully you'll find enc...
Mar 15, 2024•19 min•Ep. 775
Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic? I discuss the challenges of relying solely on social media and search engines for business growth... ... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running Facebook ads the right way. Cut your lead gen costs in HALF with my $37 mini-...
Mar 13, 2024•30 min•Ep. 774
In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking. This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our time. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Hire a VA with Kwadwo’s help I share exactly how my team and I did the time tracking and anal...
Mar 08, 2024•14 min•Ep. 773
In this episode, I share the exact software my team and I use to produce the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help If you've ever asked one of the following questions, this episode is for you: -What’s your favorite tool for creating audio & video clips, and why? -Is there an ap...
Mar 06, 2024•11 min•Ep. 772
In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Bu...
Mar 01, 2024•12 min•Ep. 771
In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give a...
Feb 28, 2024•20 min•Ep. 770
In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads separately from your organic leads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help You could be sitting on a very ni...
Feb 23, 2024•12 min•Ep. 769
In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries. Cut your lead gen costs in H...
Feb 21, 2024•27 min•Ep. 768
In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads. It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating...
Feb 16, 2024•10 min•Ep. 767
In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help If yo...
Feb 14, 2024•25 min
In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received in my email. If you have an ads question you'd like me to answer, DM me on Instagram @quayjo Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes ! Thanks for your support! Links m...
Feb 09, 2024•17 min•Ep. 765
Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes ! Thanks for your support! Links mentioned in this episode: Listen to epi...
Feb 07, 2024•9 min•Ep. 764
In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead. This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give a...
Feb 02, 2024•23 min•Ep. 763
In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We cover topics like color palette choices, the importance of balance and separation in design, and t...
Jan 31, 2024•27 min•Ep. 762
In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Ratin...
Jan 26, 2024•12 min•Ep. 761
Are you ready to illuminate your marketing strategy? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes. Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter ...
Jan 24, 2024•38 min•Ep. 760
In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Download the Free Facebook Lead Gen Ad Setup Checklist : Set your ads up like an expert ads manager! Please click here to gi...
Jan 19, 2024•20 min•Ep. 759
Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of ...
Jan 17, 2024•38 min•Ep. 758
Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. Join me in this insightful episode to uncover the best practices for optimizin...
Jan 12, 2024•10 min•Ep. 757
In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes ! Thanks for your support! Links mentio...
Jan 10, 2024•10 min•Ep. 756
Ever wondered how to refine your sales funnel for maximum impact? Today, we dive into Leeanne Brennan's free Clarity Workshop funnel to unearth its strengths and opportunities for improvement. Which sales funnel advice can you apply to your online business? Let's find out. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes ! ...
Jan 05, 2024•22 min•Ep. 755
Are you considering using Facebook ads to drive traffic to your blog? Wondering if it's worth the investment? The answer lies within the strategic approach you take. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this episode, I explore the effectiveness of running Facebook ads to your blog, focusing into setting clear objectives, tracking effectiveness, and nurturing traffic to maximize co...
Jan 03, 2024•11 min•Ep. 754
It's time to address some common funnel mistakes that might be hindering your success. In this episode, we examine Angela Tan’s funnel from The Systems Rx . We're exploring the nuances of her opt-in page design, the call-to-action, and how these elements impact conversion rates. Tune in, learn, and apply these lessons to your funnel for better results. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Dow...
Dec 29, 2023•32 min•Ep. 753
In this episode, we're joined by the insightful Jordan Gill, CEO of Systems Saved Me , who has elevated collaboration into a powerful leveraged marketing strategy. Jordan covers essential topics from how collaborations can lead to more speaking engagements to emphasizing the significance of collaborations that align with your values. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Please click ...
Dec 27, 2023•34 min•Ep. 752
Explore the value of Facebook ads for your business goals! Join us as we discuss key considerations before diving into Facebook ads, validate your product, and ensure your business is ready. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Gain insights on when to bring in a Facebook ad manager. Tune in for actionable tips to decide if Facebook ads are your best play! Please click here to give a...
Dec 22, 2023•14 min•Ep. 751
Are you ready to unlock the secrets to boosting your sales through webinars and discovery calls? Join us in this episode as we dive deep into the world of sales with the founder of The Sales Evangelist, Donald Kelly. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help With a wealth of experience in sales training and coaching, Donald offers invaluable guidance in the world of selling. This episode ...
Dec 20, 2023•50 min•Ep. 750
I walk you step by step through the exact ChatGPT prompts I use for crafting effective sales emails so you can do the same for yourself... and save LOTS of time. You'll learn how to teach ChatGPT about your audience that you communicate to, about your program(s) you're selling and about your communication style. All this will make ChatGPT give you some pretty decent emails that you can then modify as you wish. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit T...
Dec 15, 2023•19 min•Ep. 749
In this episode, short-form video marketing expert Keenya Kelly shares her best tips on how to leverage short-form videos on different platforms for business growth. Learn about strategies for increasing email list traffic and viewer engagement, addressing your common objections in creating short-form videos. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Repurpose your videos with Vidyo.ai Pl...
Dec 13, 2023•20 min•Ep. 748
