Why this organic quiz funnel makes $767 per lead.

So one of the things I love about being a Facebook ad manager and strategy partner is that I get to see behind the scenes of so many businesses , and some pretty successful businesses , and inevitably I see funnels and I see their conversion rates and profits . They just make me think what am I even doing ?

Like how am I not doing it right or how am I not doing it right ? So today you're going to see one of those funnels and it's a quiz funnel and get this . She doesn't even have you submit your name and email to take the quiz . So who am I talking about ? Her name is none other than Dallas Travers . I met her in the DMs .

Actually , I met her because we're both speaking at Brina McGowan's behind the launch summit Link in the description below for that and I'm looking for people to collab with actively . You know you've seen those Q&A collab videos on my Instagram and I want to meet more folks . I like meeting folks and I just was meant to meet people . So , like , who's Dallas ?

If you've seen her Instagram , you'll know that she's a sales and marketing business coach and she helps coaches build businesses that they're proud of and , as you can see in the video right here , she's the host of the podcast Coaches on a Mission .

It's a podcast to listen to if you're a values driven coach and you want the freedom , confidence and impact that comes with a prosperous coaching business . So she's my kind of people and I DM her and she's totally down the collab and I'm like , hey , can I review your funnel ? And she's like sure , go for it .

And then I start asking some questions and it's the stats that she shares that just get me all excited . First of all , lead to sale conversion rate , as in what percentage of the leads enter her funnel that actually convert to sales ? And she told me 11% solid lead to sale conversion rate .

And even more , solid , solid , solid , solid , solid , solid , solid , solid , solid , solid , solid , solid , solid , solid , solid , solid , solid , as in every lead that comes in . How much does she make per lead ? $767 . Oh , my gosh , that would be like a mic drop moment , except for I don't want to drop my podcast mic . So I'm going to react to her funnel .

I've seen the landing page , which is just the start page of her quiz , and I'm going to go through that , look at the questions , look at the results and give some reflections on what I discover . If you don't know me or my voice yet , hi , my name is Quaijo .

I am the new host of the Art of Online Business podcast and if you're like where's Rick , hold on a second . Well , head down to the show notes below and go to episode 746 , where Rick talks about passing the baton to me . Hi , and where he's headed , which is AI for your business , as in strategically . You know Rick's always been about great strategy .

I know because he trained me in almost everything I know about online business , sales , marketing , team dynamics , hiring . You know I worked with him inside of his accelerator , his high level coaching program , for about three years . So in episode 746 , he talks about what he's getting into AI strategy and how it can best help your business .

That link is in the description below , along with episode 720 , where you can get to know me in a super quick nutshell . I started off with my previous business elementary Chinese and that qualified me to be in his accelerator as a paying member , and that was in 2019 . And the business grew even more in revenue .

And then in 2020 , january 13 , me and my wife and my two little kids took a vacation to Mexico . By the way , I used to live in China for 12 years . If you Google me , you'll probably find elementary Chinese where I taught expats how to learn Mandarin Chinese despite being super busy at their day job . I speak way better Chinese than I do Spanish .

Why do I do speak Spanish ? Because I'm still in Mexico . Well , the long story , short and without so many tears , is right . When that vacation happened in January 13 , covid broke out right after that and guess what happened to me ? I got stuck in Mexico because China shut down its borders . My business at the time was incorporated in China .

We thought we would be happy to quarantine because you know tacos and guacamole right , and we were until we couldn't return to China and we had to hop on FaceTime and sell four bedrooms worth of stuff over FaceTime on our cell phones and our friends kind of flash sold everything . We were reunited with like six luggage .

Like a year and a half later and we are still in Mexico to this day . But that is kind of how I came about and was working with Rick during that time as I had to pivot away from my Chinese business , because nobody was learning Chinese in the way that I was teaching it over in China .

Well , now I am a online business coach for course creators , online membership owners and coaches , and I also manage Facebook ads . So back to the episode . But yeah , if you want to get to know me a little more , there you go .

Interesting tip I still speak only Mandarin , like 95% of the time , to my four and a half year old son , and he can speak Mandarin too , but he also speaks fluent Spanish because he's in Mexican school down here in Mexico . So that's me . Let's go to the quiz .

By the way , also in the descriptions is a link to the YouTube channel where you can go and watch this episode . You'll want to be watching this episode so you can see what I am seeing , though I will do best for you audio only listeners to describe what I'm seeing on screen right now . So here's Dallas's , or Dallas , she's such a cool name .

Here's her Instagram profile and from here , clicking there in her bio , you can get to the links in her bio and they're so artfully designed . Her branding is on point and I'm going to go to her quiz .

Hint , because I know you want to know what's coming the way she nurtures you after you finish the quiz is part of the secret to how her funnel converts at $767 per lead to organic traffic . And yes , I want to run her Facebook ads . No , I do not currently , but I'm like if we can do that , let's see what we can do with some paid traffic .

Here's the quiz . So I'm seeing on screen what looks to be watercolor background , which is a nice welcoming background , by the way .

It's like clouds in the sunset , a nice kind of hazy sky is , shades of peach and orange , and in between colors , along with the ocean , it could just be that I'm going on vacation to Cancun tomorrow , at the time of the recording of this video at least . And in the white box in the middle it says coaches , what's your success superpower ?

I want to know what my superpower is for success . Take this 45 second quiz and learn the precise steps to find paying clients , build your list or scale with a course . You'll receive a custom toolkit based on your strengths Instead of a one size fits all formula . This probably helps .

I mean , it's super clear what the outcome of this quiz is and a green button says take the quiz . And that's kind of shocking . I don't have to submit my name or email . I could just start taking the quiz . So there's 10 questions .

We're not going to read through all the questions , but question one what or which question do you need answered most right now ? And there are one , two , three , four , five questions . I bet you this somehow helps her . I don't know for sure . Know exactly how she can help a person who's filling out this quiz .

And there's questions like I'm ready to launch a course , but will people actually buy it ? What's the best way to be more visible and build my mailing list ? Why does it feel like I work all the time ? I'm gonna choose what's the best way to find more paying clients ? It sends me immediately to the next question how confident are you about your messaging ?

There's like I'm pretty new , so it's hard to talk about what I do in words that click . By the way , her Writing doesn't feel like a robot wrote it . You can use chat gbt to write copy , but better to use the words that your people are Are using that way when you communicate with them . They're like you get me awesome .

One option is I love my niche and I want to put myself out there more consistently . One option is I'm not sure if the niche I've chosen will actually bring in paying clients . I'm gonna choose . No , there's one . This is my brand and message work so well . I'm completely overwhelmed with just running my business and serving clients . I'm gonna choose .

My niche and message are clear . Now I'm figuring out how to present the messaging for my course . Yeah , I can relate with that . Next question , number three what's your process to bring in private clients ? I'm gonna choose . If you're watching the , I'll tell you what I chose .

But if you're watching their YouTube video , just pause and read these and then unpause and see what I chose . So I'm gonna choose my . My current clients kind of came in magically so well . I would say they came in automatically . Like , if you are Considering working with me , it's probably because you're hearing me on the podcast .

I don't see a podcast option , so I'm just gonna choose that

one . Next one how do you spend most of your work time ? Hmm , I guess this one works better for me in my inbox or wrestling with a day-to-day admin . Well , I spend most of my work time managing my team and Working inside of ad accounts , because I'm a Facebook ad manager . So I guess I'd say today , admin operations .

Next one list building makes me feel I don't actually actively build my list , though I do have a checklist Facebook ad setup checklist so you can set up your Facebook ads the exact way I do , because I see so many mistakes .

Actually , in an upcoming video , I'm gonna tell you why worldwide targeting which I heard people doing is horrible and will burn up all of your Facebook ad money , and what countries to target and why you should target those . In the meantime , I'll say , making my Building my list makes me feel guilty .

I know it should be a priority , but I am swamped so it gets pushed to the back burner . How big is your mailing list ? My mailing list Did I just start it out ? Is small . It's a hundred to a thousand subscribers . I don't nurture them regularly . Which song best describes how you show up in your business ? Oh , look at these songs . I'll stand by you .

The pretenders I don't know who those are run the world . Girls , girls , girls , people in the world . I do know that song me by Taylor Swift I do not actually know many Taylor Swift songs . And Rihanna , rihanna , work . Is that that one like going better ? Work , work , work , work , work . I don't even know if that's it the lazy song .

I don't know these songs sad by Bruno Mars today I don't feel like doing anything . Is it that song ? Please tell me if I'm getting these songs right . By the way , in a comment I'm gonna choose we run the world , just because , actually , though , it's the I don't . We run the world Maybe work because I do a lot of work . Rihanna for the win .

This is question eight of ten . Selling is Probably a lot easier once I'm clear about my audience . Fine , one-on-one , but I'm not super confident . Selling on a webinar no , uncomfortable . No , selling is not uncomfortable . Selling is not inconvenient . Oh , it says I'm really busy and I can't quite afford a VA yet to sell . No , I like selling .

Selling fine , selling the survey Okay , I just wish I had more people to sell to , but I've exhausted my network and don't know how to be more visible . Hmm , none of these really fits me . I guess the last one then what part of a successful coaching business Do you wish you knew more about ?

Well , I guess that's why some of these questions don't apply , because I'm not . I don't have a coaching business . I have some Facebook ads courses , a funnel course and a tripwire building course , but I don't really coach . I'm thinking about it because I really love it and I did it with Rick so long .

So , what part of the successful coaching business do you wish you knew more about ? How to build my list , connect on social media and put myself out there more consistently ? Well , yeah for sure . How to hire a team ? No , I'm great at hiring . I even help people . People pay me to do hiring projects For them .

I've hired at least 15 people over the past several years . The best way to bring in paying clients ? Well , I did pay a coach who's shown me how to do that . Now , the right way to launch a course so I can scale my business . How to get started ? Well , let's just go ahead and say the best way to bring in paying clients . Please , let it be simple .

Last question what will you do when your business is really prosperous ? I'm already there and I want to have even more impact . Or to hire a team so I can delegate and feel free ? That feels far away , but it sounds awesome , right , because my hard work has paid off . Give back to my community or causes that matter ?

You know I don't wait to give back or to causes that matter . I give to causes now and I don't feel that my business is really prosperous , though I'm doing prosperous , so I'm doing all right . So how about really prosperous ? If you're watching me on my 100 days to 100k months , then you know that I'm making it .

It's not like I've arrived anywhere near 100 day months , but I think at the time of the recording this video , I've generated somewhere around like 30,000 just under there , and I think like 15,000 new dollars in recurring revenue since I first started the challenge . So I'm going to say that feels far away , but it sounds awesome .

Just click that middle one right here . Oh , this is where you have to enter your name and email to get the results . Tricky , tricky . No . This makes kind of sense , though , because it's like the barrier to start the quiz is low , but then if you want to see your results , you got to pay to play . Just was . So need bang bang to look your way .

Are you my age ? Do you know that song ? No diggity by Black Street ? Anyway , let's put in my name here . That's how you spell my name . It's actually Ghanaian , because my dad immigrated to the US of a from Ghana , the . My mom is American , and all I got was the name from Ghana and I speak zero of the languages that my dad speak .

I think he speaks like seven French and German , which have nothing to do with Ghana . It's originally an English colony and most of Ghana speaks English today , but he speaks like five other languages from the country . Email right here I'm going to put my email in see my results . So now here's my result .

And before I read it , dallas told me there are five quiz results . So mine says get excited , because your success superpower is connection . Whoa , how'd you know that ? This is very true . I believe you became a coach to help others experience the same transformation that you did in your own life . Yeah , I identify with that .

Your clients free plus paid value your insight and people around you admire your commitment . Okay , it's time to leverage what comes naturally to make your coaching business feel real . And then there's a button that says grab your custom toolkit here , and it's a brown button . What I like about that call to action button is it's brown everywhere .

Though brown doesn't seem like it stands out to me , it is the same color everywhere , so that I know if I see brown , and when I hover my mouse over it it kind of turns to a darker brown . So I know that that's a button and I also like that . The call to action button says something different every time Grab your custom toolkit .

Here is what it says there . And then below here it says download it here . And the last one says save your toolkit there . So I'm going to save this thing and see what it is . It's a nice PDF . First of all , we're here to figure out why does this funnel convert to her program at $797 per lead ?

And if you look at this toolkit , my gosh , that is clearly quality , but where's the toolkit ? So it gives you your big opportunities and then potential weak spots . Over-complicating things is so my weak spot , but my string . We'll get to strings later . So this toolkit looks like it's sending people to the podcast . Oh , so many episodes .

So if you're not watching , the second page of the toolkit has two episodes . Like your small group coaching roadmap you are built for success . It has like , so , not like .

On the left hand side of the page it has the podcast cover , work art , and on the right hand side of the page it has the episode title what you'll learn , and then something to listen for in the episode .

So this one says you're built for success what you'll learn if you've ever invested in a program that didn't deliver on its promise , it's easy to doubt yourself . This episode helps you embrace the truth , which is that you , my friend , are built for success . And then it says listen for this .

Oh , like the highlight , if you will , a teaser , the transformation that happens when you lean into your instincts and your string to redefine success . And then there's one , two , three , four , five , six , seven , eight , nine , 10 , 11 , a bunch of episodes to go for . Now she told me that there's five results .

And she also told me that the podcast let me make sure I get this right she tells me that it's the podcast that does the heavy lifting . Her words were the podcast does the work to build , rapport and drive applications for her program . Okay , cool . She also told me that 91% of her program enrollees come through her podcast .

So their big priority with this quiz , which is now very clear , is to get folks listening to the podcast . That's why there's two podcast episodes on each page and one , two , three , four , five , six pages of podcast episodes . But that's not all . There's one more thing that she does that I will explain to you . But back to this quiz results page .

It tells you beware , every superpower comes with some kryptonite , and so that's where it gives me my big opportunities on the left-hand side of the page and on the right-hand side of the page , potential weak spots . And then they're wanting you to check out the toolkit below . It's very clear .

She has a bio right here , dallastravers , and she talks about the hive , which she's on a mission to help you center your values and your clients as you question the commonly accepted practices inside the online world to make an authentic impact without compromise . Sounds good , sign me up .

And then she says our hive members have a lot of first paying client , first five figure launch , first five figure day , first six figure year , all with confidence , very cool . And then on the page she actually has links to 12 podcast episodes and when I click on one of those links it takes me to the podcast episode on Spotify . So I'll leave you with this .

Since she knows that the hive , her program 90% of the enrollees come through her podcast , she clearly figured out this quiz funnel exists with one soul mission get people to the podcast so that the podcast can build her authority right and build the value and maybe probably the need and the desire for what her program offers . Now what did I say .

One more thing I wanted to give you is her email nurture sequence is 21 days . How many of you and including me , if you're watching the video , my hand is raised have a super short kind of Wham Bam , thank you , ma'am .

Email sequence that's like five emails trying to sell a low ticket offer and it's done , and then somebody will just receive your email letter after that . Like that's me , and right now I feel convicted 21 day email nurture sequence . I for sure could extend my own email nurture sequence and add a lot more value through it all , especially in this climate .

This is January 21st , right today as I'm recording 2024

. And I'm hearing more frequently that sales in course creators , businesses are lower than they used to be . Kind of the pandemic boom for sales is over and there's just a lot more competition because there were so many people that were rushing headfirst into the online course of membership space and so now we really have got to build a lot more value .

So 21 days , that's . My own challenge is to develop a longer nurture sequence . But this is the top of her funnel and how it convert . 11% of the people who start this funnel convert into her program , the hive , and she has $767 earnings per lead . I hope you got some good value out of what you can see .

And then also , if I didn't make it clear , ask yourself how are people getting into my program ? And then , because this is something I do with my clients and then look at what this organic funnel , this natural funnel , is in your business . There definitely is a path that people are following throughout your business ecosphere before they buy something from you .

And if you figure out that path , then you can make it an official funnel and help people and more people along that path . Until the next episode , the next time when you see me or hear from me , be blessed .