How I Write Sales Emails for My Online Course With ChatGPT

So the story is that I had a client who was having a discovery call with me , an ads management client , and they were almost going to not start because they said they still were looking to hire a professional copywriter to write the lead magnet follow up slash sales sequence .

You know the one that delivers after somebody downloads your free lead magnet and it sells them into your sales , them into this cold marketing language . It gives them a chance to work with you , either with your core offer or just the next offer that makes sense off the back end of your lead magnet .

So this client was going to or at that time there was a potential client . Now they are a client . They're going to wait because they're going to look for a professional copywriter to do this and I'm like no , no , no , no , no , no . You don't need to hire a professional copywriter to write sales emails in the sales sequence or lead magnet email sequence .

You can use chat GPT to do it yourself . Now , depending on how skilled you are , that result might not be what probably won't be . Let's be honest , the same result as , like a professional copywriter could provide copywriters . I love you .

You're not replaced by AI , all right , dear online course creator , you know , online membership owner , I'm going to show you right now Well , you're going to listen to me right now as I take you through the exact prompts that I use to get sales emails written .

Usually , this gets me an email that's about like 80 to 90 percent , like I want it to be , and then I can tweak it . So , thank you , chat , you chat . Ok , so here goes , I'm going to read you the prompts .

So I'm using chat GPT for for this , because chat GPT for allows you to paste in images and then analyze images , and so I have swipe files that I've been given as parts of previous courses I've paid for , and those emails are an image form . If you only have access to chat GPT 3.5 , that's fine .

I'm sure you have received a bajillion marketing emails in your inbox . What I've done is created a label inside of my Gmail account or the marketing emails that I enjoy , right , the ones with the subject lines that cause me to click , and it's kind of like funnel hacking . You know .

You see what works , so you can do the same and then copy those emails and paste it into chat GPT and tell chat GPT to analyze the structure of that email and then base your email off of it . Now let's give you some prompts in order . So the first prompt I do in a brand new chat GPT chat is I tell it we're going to write some emails .

Here's my communication style . I want you to remember it and use it for the rest of your responses in this chat . By the way , there is a similar . This is not the problem , I'm just talking to you , dear listener . There is a similar video like this on the YouTube channel . I just couldn't make the audio episode and the video episode the same .

So you're getting a unique , specifically designed for the audio experience episode . Head down to the show notes below and click over to subscribe to the art of online business's YouTube channel and you will see a version of this video , of this episode , but with video , and you can see the prompts I'm using there .

It's just , you know it's really hard to make one episode for both . Now , after you tell it your communication style , you want to paste in your communication style into chat GPT If you don't have your communication style yet , you want to go ahead and get that , and here's how you make your communication style In a different chat .

You can feed chat GPT like 10 of the emails that you write . Or , if you already have a podcast , feed it like a couple of transcripts from your podcast episodes . Or if you have a YouTube channel , feed it some of your videos . Either way , once you feed it material from yourself , ask it to analyze for your tone and style .

You can type something like you know , do your chat to be T .

I want you to analyze these transcripts of me , or this video transcript of me , or this podcast podcast episode transcript of me talking , and tell me what my communication style is and analyze it for tone and voice you know , and give me a concise summary and give it to me in a way that I can take this summary and paste it into future chats and you all

know the way I like to communicate . There's something you can talk to chat GPT . In coaching with clients , I realized that not everyone talks to chat GPT like I do . You can talk to chat GPT like this it can take it All right . So chat GPT .

And so then I paste my communication style into chat GPT and then it responds and it tells me understood , I'll communicate in a . And then it kind of gives me a little summary . Mine told me I'll communicate in a direct , practical and concise manner , focusing on delivering actionable insights and deep strategies tailored to advanced online course creators .

And it told me that its tone will be informative , approachable , encouraging and ensuring that the content is valuable and relevant to your audience . And so that's that's my tone , that it's analyzed before . So I have my communication style saved . It's inside of a chat GPT , slack chat , if you will .

Bonus tip If you have a team , as you start to incorporate chat GPT and like AI in general because maybe you use Claude , that's fine , or Jim and I , I recommend just having a Slack channel that your team can access .

And then you just tell your team hey , when you're doing emails on my behalf , or when they're doing emails on your behalf , or anything that requires words , but use this communication style , use this audience .

And , by the way , next step Now what I did is I took a screenshot of an email from a swipe file and I put it into the chat and then I told I told GPT to analyze that email . That's what I typed analyze this email . And then I said remember my communication style . This is all one prompt .

And then I said act as the number one online course copywriter in the world . You've read all of Dan Kennedy's ? And then , in parentheses I put the direct response writer books and you've read influence by Robert Chaudini . Write me a similar email that's designed to sell my program the lead gin cheat code .

And then in the prompt I continued here's information about my program . And then I pasted information about my program from my file that has information about my program which is very similar to my program the lead gin . The lead gin short for generation it sells page . And then , in the same prompt , I still pasted more information about the audience .

And so what I said is here's the information about the audience that you're writing to . And then I took the audience info out of my media kit Wait before now . This all resides in the Slack channel that my team can access . And then I can access .

But you know it says our typical audience is an online entrepreneur running an online based business , selling courses , coaching , consultations or memberships . And it goes on to define my audience that I want to reach with this podcast and that I hope to serve with my course and then my ads management services .

Okay , and that was the end of the prompt , so let me kind of go back and break that down for you .

If you're not using chat GP GPT for that's okay Instead of pasting an image of an email maybe you don't have images of swipe files Anyway just copy and paste either an email from a swipe file or a marketing email that you enjoyed that you've received from another online marketer and tell chat BT to analyze that email and to remember your communication style ,

because you do not want to just copy other people's content and you don't want to write in their tone . They are them and you are uniquely you . That's why I kind of advised you .

What I do is I teach chat GPT my communication style and then when you tell it to act as something in this case in a copywriter for online courses you can have it base what it's doing off of your own favorite marketing book . I happen to like the results that gives me when I tell it to write . Like Dan Kennedy would .

I also tend to tell it to you when I'm trying to get chat GPT to give me headlines or email subject lines , I tell it to write like David Oglevy , the world renowned ads agency owner . I believe he's an ad agency owner from back in the day , old school , and , by the way , on the previous , on an episode that's coming up by , interview Billy Bross .

He's a copywriter that has a system called the five light bulbs Copywriting system . It's brilliant .

He also spoke to my ads clients and it was a great workshop Talk and you know what he told me and it's it has stuck with me Is that he likes and loves to study , study the copywriters from back in the day , pre-internet , because those Men and women had to fully rely on copy , more than we do now , because now we can rely on video and graphics , you know ,

and all the things that exist in the internets , but back then they only had ad copy . So it was this , it was like their strategies , not that they could be trusted more , but that their strategies really had to rely on just what people would read and print .

Anyway , I tell chat GPT to use elements and influences from those copywriters or you know various authors . If you're not sure if chat GPT even has an idea of a copywriter or an author or their book , just Just ask chat before you do this big long prompt that I gave you , ask chat GPT hey , are you familiar of damn Kennedy , the direct response copywriter ?

And then chat BT will tell you yes or no . But it will say yes because it already told me yes and it will give you a summary , you know .

And then you can tell chat GPT to use the style so , moving along kind of dissecting this prompt that I just gave you , you want to tell it about your program Because the emails it's going to be using are designed to sell your program , and so you can do things like just put a synopsis of your program .

I in the past have dumped or copy and pasted my whole program sales page into chat GPT and told it this is my program sales page . Remember this later on when I tell you another prompt to use , to refer to my program sales page and use that . And then , of course , the audience , who you're writing to .

Chat GPT is a phenomenal writer but it's going to give you generic copy if you don't tell it your target audience . Please research your target audience . You should know who you're speaking to and the more specific you can get like my audience is like three paragraphs .

I define my audience , but the more specific you get , the better results chat GPT will give you . So chat GPT , after I gave it that prompt , gave me an email with a subject line and I won't read to you that that email , but I will tell you that I Didn't like the first email that it gave me . So you know what I did .

I used the same prompt but I provided more Detail about my program . So let me let me walk you through that . In the first prompt that I gave chat BT , I just gave it a synopsis of my program that I took from my program sales page . In the second prompt I Actually put the whole entire sales page in there . So we'll go through the prompt one more time .

I put an image of the email . You could just paste an email and I told chat GPT to analyze the email . This is one big long prompt . So I wrote analyze that email and then I wrote remember my communication style , because this is all in one chat so it will remember whatever you put earlier on in the chat side note .

You cannot have chat GPT refer to other chats . It only can like refer and remember what you've told it in one individual chat . Okay , so I told to remember my communication style . I told to act as the number one online course copywriter in the world .

You know you've read all of downed Kennedy's the direct response writer in parentheses books , and you've read Influence by Robert Chiaudini . Write me a similar email , you know , to the one I just pasted that's designed to sell my program the lead gen cheat code . Here's information from my course sales page . And then I just took the whole sales page text .

We're talking like the top that says lead gen cheat code the easiest way to get high quality , affordable leads without paying for Facebook ad manager . And then the next section of the page calling all online course creators and online coaches and online membership owners .

If there was a blueprint that put the power of Facebook ads into your hands , making high quality , affordable lead generation as simple as following a proven path my path , since that's what I do for a living , is manage ads for online course creators Would you finally feel that ? And so I ? It's just my sales page . I won't read my whole sales page to you .

You can go to the art of online business dot com slash leads L , e , a , d , s if you want to see that . But I actually went through and pasted the whole sales page in

there . And then I also told chat GT and this monster prompt here's the information about the audience you're writing to . And then I hit enter and chat GPT gave me a much better email that I was happy with .

Now I had to take that email and put it into my Google document and changed up a little bit , but I would say chat GPT got me like we'll give this one a solid 85% of where it needed to be . And and this prompt engineering is what it's technically called when you start giving chat GPT advanced prompts . This probably took me about 15 minutes to do .

Now you might be wondering , kwejo , why would you take 15 minutes to prompt chat GPT to write you one email ? Kwejo , I could write that email 15 minutes . Well , good for you . I cannot write quality emails in two hours straight up , ok , so for me it's worth it to teach chat GPT .

And , by the way , once you invest time in learning how to prompt engineer with chat GPT , you can do it over and over again , and I could have , because I have already done several in this same format . I could have told chat GPT , instead of writing me one email , write me a series of five email that serve the purpose of delivering the lead magnet .

By the way , here's all the info about the lead magnet . Here's the lead magnets opt in page . Here's the goal of the lead magnet .

So write me five emails that deliver this lead magnet and begin to sell the next like offer that I have , which is this offer X Y , z offer that has these benefits , this promise , this transformation , and chat GPT could also , with the same kind of input that I gave you in this podcast episode , generate for you an email sequence .

Ok , so at that point you're probably like , ok , or now , kwejo , I get it , it's worth , it's worth my time to do it like that . If you enjoyed this episode , please swing on over to your podcast platform , especially if you're on Apple podcasts , and leave a review for me , please .

It helps me know how I'm doing as the new podcast host of the art of online business podcast , especially if you want more , because I use chat GPT all the time . If you want more episodes that just kind of walk you through how I use chat to do things like write emails , to write sales pages , to respond and communicate to clients , for example .

You know I don't write emails very fast and I'll have a client ask me a question , a long question , and I know what I want to say . I just don't know the best way to say it .

So , like frequently , I'll open up chat GPT on my phone and I'll just dictate a response , but then I'll tell chat GPT like I want this response to be diplomatic and encouraging and to communicate my intention , which is to do this and this and this , but at the same time to not do this and this and this .

And then I'll hit enter , you know , and chat GBT gives me a response , and then I'll just go to the computer and open up that same chat and then I'll paste in my communication style and say now rewrite the email response that you just wrote me with my communication style , and it will .

And then I can also , you know , paste in the original email that the client wrote me , and it just allows me to communicate a lot more effectively . I don't , I mean , you could have it make up , I don't , I don't want you to make up . Well , I want you to do what works best for you , but I don't want to make up responses .

I don't want you to be encouraged to make up responses with chat GBT . Where are we going with this little rabbit trail , but , at the same time , if you're like me and writing takes you forever , then use chat GBT . Express yourself a lot more efficiently and communicate a lot more clearly with your course customers or your clients .

And the beauty is is like , just like me . I've trained my team to use chat GBT in the same way , because they're in the Philippines , right and English . They write English well , but English is not their first language .

But , using kind of the same technique that I just gave you , they can communicate with clients as they do project management and onboarding of clients , you know , and also responding to , like you know , the same kind of frequently asked questions that we all frequently get as course creators . We're going to end this episode right now . It's been a pleasure .

Please give me some feedback . Head over and subscribe to the YouTube channel , leave a comment there . You can DM me . In the show notes of this episode is my Instagram . It's at quajo . That's Q U , a , y , j . Oh , so you can DM me too . I just like to get feedback .

This , I want this to be valuable for you Until the next episode be blessed , and we will . Well , we won't chat soon . What will we do . We'll listen to . I hope you're doing well , bye .