The Art of Online Business - podcast cover

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessietheartofonlinebusiness.com

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we dive into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.


You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.


Hit "Subscribe" and let's gooooo!

Episodes

Avoid These Easy To Fix Sales Page Mistakes

In today’s episode, we delve into a crucial yet often overlooked aspect of online business success: crafting an effective sales page. Kwadwo reveals the common pitfalls in sales page design and shares how understanding your client's daily struggles can revolutionize your approach. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Our discussion centers on understanding the everyday experiences an...

Dec 08, 202310 minEp. 747

It's Time For Rick To Say Farewell And Pass The Baton

This episode marks a significant transition, as Rick says farewell as co-host and shares his new direction before passing the baton to Kwadwo. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Kwadwo is committed to offering high-value strategies, ensuring the podcast continues to be an essential resource for experienced online business professionals. Even as Rick transitions from the podcast, he...

Dec 06, 202322 minEp. 746

My Top 4 Lessons Learned From Creating 3 Courses in Less Than 2 Months

In this episode, [QUĀY.jo] reveals 4 valuable insights for online course creators, discussing key lessons he wishes he had learned at the beginning of his course creation journey. Also, you’ll learn why overcoming 'knowledge bias' is essential for teaching beginners, and how this bias might be preventing you from effectively reaching them. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Download the Fre...

Dec 04, 20238 min

Are You Making It Easy for Your Webinar Registrants to Watch Your Webinar?

In today's episode, I dive into the secrets of maximizing webinar registrants' engagement by evaluating a real-life case study with my client and exploring the crucial elements of creating powerful webinar funnels. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Download the Free Facebook Lead Gen Ad Setup Checklist : Set your ads up like an expert ads manager! ‍‍ ‍‍ ‍‍ Discover how minor tweaks in emai...

Dec 01, 202314 min

The Art of the (AI) Transition

In this episode, Rick Mulready reveals the exciting new direction he's taking his business. Rick doesn't just discuss the potential of AI; he breaks it down into a practical, step-by-step approach accessible to all online business owners. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Adding another layer to the AI journey, Rick, in collaboration with AI expert Rachel Woods, introduces his lat...

Nov 29, 202328 minEp. 743

5 Online Strategies That Changed The Game For Me

Today, I'm excited to share five online strategies that not only altered my online business trajectory but can also revolutionize your approach and propel your success in the digital realm. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ From pre-validating courses to navigating the power of group coaching and mastering YouTube's search game, each strategy is a testament to the evolution of my ...

Nov 24, 202328 minEp. 742

Leverage Social Proof to Boost Sales & Long-Term Brand Success with Brittany Herzberg

Are you looking for ways to boost your brand's credibility, trustworthiness, and long-term success? We're thrilled to welcome back social proof expert, Brittany Herzberg, for an insightful discussion. Together, we delve into the world of testimonials, case studies, and more. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This episode goes beyond the realm of reviews, offering you valuable insi...

Nov 22, 202350 minEp. 741

Inside Look: Mai-kee Tsang’s Lead Magnet & Tripwire Funnel

Join me for an insightful episode where I break down a top funnel and unveil the secrets behind a successful lead magnet to tripwire strategy. I delve into the intricacies of Mai-kee Tsang's funnel, exploring every facet from the compelling opt-in page to the irresistible tripwire offer. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Sign up for ThriveCart ‍‍ ‍‍ ‍‍ Whether you're a seasoned marketer or...

Nov 17, 202320 minEp. 740

How To Reduce Your Ad Costs by 40% or More

In this episode, we'll dive into the world of Facebook ad costs and reveal how you can slash them by a whopping 40% or even more! We'll explore the power of a compelling tripwire (a.k.a. welcome offer) and its potential to make a significant impact on your ad spend. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Also, we'll share a real-life example of a successful welcome offer that generated...

Nov 15, 202334 minEp. 739

The Best Way to Set Up a 5-Day Challenge: Sean Cannell's YouTube 1K Challenge Review

In this episode, I take an in-depth look at Sean Cannell's 5-Day YouTube 1K Challenge funnel , analyzing each step of the registration process, upsells, follow-up & sales emails, and more. I analyzed exactly how he engaged and guided participants every step of the way. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Black Friday Special 50% Off Kwadwo's Facebook Ads lead generation course Sean Canne...

Nov 10, 202340 minEp. 738

Removing the Bottleneck: Is Your Business Ready for a Second In Command? with Kara Barnes

As your business grows, so do the demands on your time and energy. The very thing you've nurtured and cultivated now requires more than just your solo efforts to thrive. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, we dive deep into the concept of a second-in-command and explore why it can be the next critical step in taking your business to new heights. To shed light on thi...

Nov 08, 202332 minEp. 737

Karin Carr's 11x ROI Evergreen Funnel Webinar Review

Is your webinar content missing the magic touch that converts cold prospects into hot sales? Find out how Karin Carr generates over 11x ROI with her webinar strategies! ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In the past two Funnel Fix Fridays, we reviewed how Karin Carr’s landing page and funnel convert - now we dive into her webinar secrets. I'll be reviewing Karin's Evergreen webinar...

Nov 03, 202334 minEp. 736

Case Study: How Kwadwo Sold Out His Founding Member Course Launch

In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code . We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ You'll hear about Kwadwo's approach to cr...

Nov 01, 202343 minEp. 735

Funnel Fix Friday - Pt. 2 Karin Carr's Evergreen Funnel Turns Every Dollar into $11

In the fast-moving world of online marketing, the key to success often boils down to creating and perfecting effective sales funnels. Karin Carr, a real estate expert, has certainly figured out how to make every dollar she invests bring back an impressive $11 in return. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Get the new Funnel Leak Finder spreadsheet so you can discover the part of your funnel ...

Oct 27, 202320 minEp. 734

My 30-Minute Challenge: How to Use ChatGPT to Write a Full Sales Page

Have you ever thought about how AI, like ChatGPT, is changing the way we do business in big ways? For online course creators, this is huge! It’s not just talk - it really works. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Kwadwo [QUĀY.jo] found out just how powerful it can be. He used ChatGPT to make a sales page, and it took only 30 minutes! Doing this the usual way could take hours, and h...

Oct 25, 202330 minEp. 733

Funnel Fix Friday - Karin Carr's Evergreen Funnel Turns Every Dollar into $11 pt. 1

Evergreen webinar funnels are a challenge for many online course creators. Designing a high converting landing page and troubleshooting all the other variables to make a funnel profitable with Facebook ads can become overwhelming. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, we dig into a case study featuring Karin Carr, a successful video marketing course creator and CEO of...

Oct 20, 202320 minEp. 732

From Major Surgery To Major Success: How Kwadwo Is Scaling His Business with a Limited 3-Hour Work Day

Have you ever faced a major setback in your business? A moment that forces you to reevaluate how you're spending your time and resources? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ [QUĀY.jo] recently found himself in precisely that situation after a serious bike accident and subsequent major surgery. However, rather than letting this setback hinder his business, [QUĀY.jo] took it as an opp...

Oct 18, 202326 minEp. 731

The True Cost Of Not Delegating In Your Business

Many of us, online course creators, grapple with the fear of delegation. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ That nagging thought that no one else can do the job as well as we can often looms large in our minds. But what if, in succumbing to this fear, we're missing out on a more efficient and sustainable way to grow our businesses? This is the central question I aim to tackle in th...

Oct 13, 202318 minEp. 730

Is it too late to start a podcast in 2023? Rick and Kwadwo discuss this question and more w/ Travis Albritton

The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and bu...

Oct 11, 202350 minEp. 729

Funnel Fix Fridays - New Series, Fresh Insights to Fast-Track Your Success

As you know, data is crucial in any online business, and we all want to know what stats to track for our funnels and launches. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In response to the questions we receive from our listeners, we've decided to dedicate our Friday episodes to Funnel Fix Fridays. During these episodes, we'll dive deep into a carefully chosen funnel, providing you with inv...

Oct 06, 202310 minEp. 728

Overcoming Perfectionism to Thrive in Business and Life | w/ Nicole Baker Holleman

Perfectionism is a double-edged sword. On one hand, it can drive us to excel and strive for excellence in our personal and professional lives. On the other hand, it can lead to stress, anxiety, and a constant fear of failure. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Many entrepreneurs and individuals struggle with perfectionism, and it can be a significant obstacle to success. In this ep...

Oct 04, 202348 minEp. 727

Is Loyalty Holding You Back?

Ever wondered about the dynamics of your team and how its structure could be hindering your business' growth? With a focus on loyalty's impact on business, we'll delve into a real-life case study of a business where an over-loyal team member was an obstacle to growth and development. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ You'll discover how the GWC framework can help assess your team'...

Sep 29, 202322 minEp. 726

The Secrets to 15-Hour Work Weeks & 6-Figure Years | w/ Jill Wise

Achieving six figures while only working four days a week sounds like an impossible feat for most business owners. But for entrepreneurs who have a proven system and determination, that reality isn’t too far from them. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Our special guest for today’s episode is a perfect example of this achievement! We’re fortunate to have Jill Wise here to tell us ...

Sep 27, 202336 minEp. 725

Expert Insights: Cracking the Code of Effective Facebook Advertising with Andrea Vahl

On today's show, we've got the lowdown on all things Facebook advertising with none other than Andrea Vahl, a multifaceted expert in the field. Andrea is a Facebook Advertising Specialist, Author, and Social Media Consultant, making her the perfect guest to explore Facebook Ads strategy with us. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We’ll discuss the challenges of ad tracking, harness...

Sep 22, 202349 minEp. 724

Redefining Efficiency In Your Business: AI Workflows and Automation Ideas

Are you ready for a thought-provoking discussion on the power of AI and automation to revolutionize your business? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We promise to guide you on an enlightening journey, where we discuss the potential of these tools, data privacy, and provide practical steps. Discover AI Exchange and streamline your core business systems—Fulfillment, Marketing, Sales...

Sep 20, 202339 minEp. 723

The Art of Prompting ChatGPT: Craft Prompts Like a Pro

Ready to master the art of crafting effective AI prompts? In this episode, we'll share insightful techniques to boost your skills in tools like ChatGPT, Claude, Bard, and more. Discover how to create high-performing prompts, navigate potential challenges, and avoid bias pitfalls while retaining the importance of human review. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We'll break down prom...

Sep 15, 202318 minEp. 722

Facebook Ads Q&A: Answering Your Top Ads Questions

Facebook continues to be an effective platform for promoting your online business. This is why we have decided to dive deep into the world of Facebook Ads today. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, we’ll share expert answers that will help you to drive positive results. We discuss the right mindset in budgeting for your Facebook Ads to see results, the power of targ...

Sep 13, 202344 minEp. 721

Get to Know Kwadwo [QUĀY.jo] The New Cohost

As we’ve always done in this podcast, we’re always here to add more value for you. In this case, this only means bringing in fresh ideas and insights from online entrepreneurs who know what they’re exactly doing in their business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this special bonus episode, we take you behind the scenes and get to know our new co-host, Kwadwo Sampany-Kessie. H...

Sep 11, 202338 minEp. 720

9 Lessons I Learned While On Sabbatical + New Co-Host!

After a four-month sabbatical, I am back, rejuvenated, and pumped to share my transformative journey with you. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ So today I'm sharing with you 9 lessons I learned over the 4 months of my sabbatical; a sabbatical that afforded me the chance to enhance the relationships in my family, improve my physical health, and bring clarity to my business's futur...

Sep 08, 202345 minEp. 719

The Hidden SEO Trick That Can Double Your Email List | w/ Laura Abolos

You can double your email list with just one little-known SEO trick! The bad news is that not many online entrepreneurs know this secret. Fortunately, you’re in the right place because we have Laura Abolos sharing her secret to success. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Today's episode features one of our many case studies of students who accelerated their business. Laura Abolos, ...

Sep 06, 20231 hr 12 minEp. 718
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