From Major Surgery To Major Success: How Kwadwo Is Scaling His Business with a Limited 3-Hour Work Day

But what am I doing ? The first 100 minutes of all five days a week are spent only on revenue generating activities .

Just search on the art of online business and YouTube channel so you can see us talking here and you can see how the progression of . Kwayjo's face . How are you feeling ? Are you feeling better ?

And I just realized , at the ripe young age of 42 , like there's a big difference between my expectations and how quickly my body should heal and how quickly it actually is healing .

And last week was not so fun , you know , like work a few hours and all of a sudden my face is just lit up and I can't control the pain with the pain meds I have and it's like now I have to go back to the room and lay down and do nothing .

Just real quick recap of what happened on your bike .

Turns out I hit the curb and flew over my front handlebars my only handlebars , the handlebars in front of my bike and smashed my face into the curb and also really scratched up my arm pretty bad on a bougainbillia bush , which are these lovely kind of thorny pink , flowering bushes . And so I had to get surgery . Turns out that I fractured my nose .

I've got a huge gash above my eye . I fractured the I still don't know the scientific name for it the orbital bone , the orbital eye socket floor bone , the bone that keeps your eye from falling back into your face somewhere where your brain is . I fractured that True story .

Didn't even know how bad it was until the follow up a week after the surgery , but I thought they put like if you're watching the YouTube channel right now , you can see visually I'm holding up a little business card to my cheek . I thought they put like a titanium mesh on my cheek , like where this business card is .

But no , they actually like lifted my eyeball up in the muscle up and had to put titanium mesh inside of my eye socket so that my eye wouldn't fall down into the recesses of my face .

But the result of that was that my eye , since it was manipulated so much as they said in Spanish I could not tolerate screen light and like looking around at different things , because actually your eyes move a lot when you're looking at a computer screen or your cell phone screen . They're just like twitching all over the place and that's like super bad .

So fast forward to last week . Yeah , it was really frustrating that I still couldn't . It's been two weeks in bed and then last week was the third week and I still couldn't work maybe three hours without my face hurting . And then I just tried to push through and my face was like absolutely not , you will go lay down .

Because I think so many people can relate to . Just , you know , a variety of life happens , sort of things where they're limited in the amount of time that they're able to spend in their business for one reason or another .

And , as you just mentioned , three hours is kind of your cap , if you will , and your body tells you so it screams at you and so after three hours you know you have to go rest and it's so . It's kind of like correct me if I'm wrong , but it's like all right .

Three hours max-ish in front of the computer each day , yeah , and you're running a very successful ads management business , ads coaching . You now have an ads course , you do funnel , fixing this podcast , you have a lot going on , but yet your business has continued to thrive and , in fact , grown during this time .

I have a full-time VA . Let's call him his name's Ken . He's pretty cool . My EA's name is Giselle Ken the VA . He does all the ad data compiling .

Anyone that's listened to this podcast for a while knows that all the data in Facebook ad manager is not super accurate , so we kind of have to ping pong between Google Analytics and Facebook ad manager compiling data to get the true lead cost , and that can get very time consuming when you have a lot of clients you're managing ads for .

So I have a VA who does that , and he also is the one responsible for the short form videos that you're seeing on Instagram and YouTube , which are not bad . And I have another we'll call her a junior ad manager .

So many times I'll be responsible for the strategy , but she will be setting up the actual ad campaign and scheduling it to go live , and so that is the team of three , and then we contract out to a copywriter who has been copywriting with me , for me , since the beginning of the business last year .

She's in Canada , she's a Canadian , and we have a data specialist who is another Canadian . So was that ?

So the accident happens , and so what's sort of the communication with the team Because this is something that I have coached people on is like what if , god forbid , there's a , there's an injury or an event , or like this is a perfect example . What is the Protocol , if you will , with the team to move forward , or do things just stop ?

I sent a message while I was in shock , on Saturday probably , and it was just a voice message , and she responded on the weekend and the first responses from her and then the rest of the team were like Kwejo , you know , you rest , we'll keep the business running . And I'm like okay , you know , because I'm in the hospital at that point .

They handled it very well . My team picked up , they picked up everything , rick . They sent the messages to all of the clients asking for grace , because my face was kind of low key smashed in .

I was really surprised at how well they kept the accounts going and actually we did a team review yesterday and they actually lowered Kothperlead in a couple of accounts Plus did some really crazy analytics setups in three accounts . That was actually pretty difficult , but what happened , rick , was I was removed as the bottleneck .

I just have to admit that I coach people on that when we do funnel fixing calls . But they were prepared . They were prepared with the training that we had done . They were prepared . We do lots of training with Loom videos where it's what you taught , it's what you taught . That's what I learned from you , rick , in the accelerator after coaching for so long .

But I do a task once and then hand it off to somebody on the team who watches it , does it , and after they do it a couple of times , they create an SOP . And because we've been doing that since January , the SOPs are probably I don't know what's the number 90% in place .

Again , because , let's face it , anybody can follow an SOP , true , right , but not everybody can be like hey , koijo , don't worry . Or hey , hallie , don't worry , we got this .

But then also I think that the human side of it is that we have weekly team meetings , and sure , everybody has weekly team meetings , but I tell my team over and over again the first part of our team meeting .

I want to get to know them , and so we usually spend 10 to 15 minutes , and at the beginning of every team meeting I set the tone and I share something that's non-business related that I'm excited about during my week , and each of the team members does the same and I take notes .

So I actually have a running file of what's going on in my team members life .

If it's the fact that my EA is about to take a trip that she's been planning for a year because she likes to couch surf to a place called Makati no , she's from Makati , but another place in the Philippines or that my VA , who's a great video editor , also has a younger brother who has a lot of the same speech struggles that my daughter has , I care about

them and I always make sure to ask them , and so I guess they care about me too . But the hiring process too .

So what are the highlights of the hiring process that makes it so effective ? In that you bring people on that are not just box checkers or can follow an SOP , but actually care about the business and about the CEO .

If you've read this far down the job description , you need to include a secret word in the subject line . But I super low key as one of the things that they need to do to apply the job , they to go to my website and learn about the business .

But if they actually go to the website which is not a complicated website , but if they go there and read any little bit , there's a hidden Easter egg , if you will . On the website that says hey , if you're applying for the EA job , you need to put the secret word .

I think mine is a certain number of places , actually , I don't think I know , but I won't say , just in case somebody who will apply later listening but it says you need to put this specific word , a certain number of words , into the headline , and so then I can see all the applicants , and I can almost see like two tiers right away .

The people who pay attention to detail , then the people who super pay attention to detail because their subject line doesn't make sense , because they have that secret word like the whatever , I'll just say it the third or fourth place , the third or fourth word in the subject line .

I'm like aha , this person actually went and read my website and then , yeah , the rest of the process is pretty standard . It's like you're looking for diamonds , but usually when you discover a diamond you have to sift right .

But most diamonds are inside of rocks and they don't look super pretty , and so I just make sure that I'm finding the diamonds and then I ask follow up questions and things to see like which ones are the real diamonds . I guess .

I mean , you just mentioned that you just brought on the content person today or yesterday or something and your team is thriving . So how are you spending those three hours a day ?

But other than that and this is the hard thing , but you asked me this morning why I was so excited it's because with three hours it becomes crystal clear what I need to actually be doing in the business in order for the business to grow , and so this is the perfect time to say that .

I started a little challenge called the 100 day to 100 K month challenge , and for me what that means is is let's see if I can get to 100 K months in 100 days . But what am I doing ?

The first 100 minutes of all five days a week are spent only on revenue generating activities , as in sales pages for the course , or outlining and then using chat GBT to make the pre-sell page for the next course , because there's already two next courses .

Or this podcast yeah , this podcast planning podcast episodes , contacting people who would be good guests on a podcast episode Ooh , somebody responded , who's a pretty big name too .

That's pretty exciting , these sort of things , the conversation with my team and again they've been super understanding and they've stepped up is what would change in the business if I'm only spending time on the things that , like I said , I would spend time on . Yeah , Full transparency . You know you're supposed to spend the time on the CEO activities .

You know you shouldn't be doing all the other things that aren't as valuable and yet we do as business owners and for the past week I've been forced , because of the accident too actually get everything together and do the right things . Yeah , it's the whole .

I say quote unquote because some people listening right now would be like , oh my gosh , I would love to have three hours to work on my business , you know , but it's like , whatever time that you have available to you , it's maximizing that time for growth and just shutting everything else out during that time .

And then also what Quaid just mentioned , and just to clarify this is what did you get this from ?

How do you look at your business and how can you be ensuring that the time that you give it each day whether that's 30 minutes , whether that's eight hours or whatever it is it shouldn't be eight hours ?

Are you maximizing that time to its fullest , doing , hopefully , what only you should be doing as the CEO and ensuring that your team is picking up the other things that they need to be doing to get things off your plate ? And , quaid , this is exactly what's going on in your business .

So I wanna sort of wrap this up with a question here Will you continue this schedule once your health is back to a place where you can do longer than 30 , excuse me , three hours in front of the computer and you're not in any kind of pain ? Will you continue ?

I'm actually posting daily updates on how that's going and daily revenue updates , and I'm only counting new revenue . So New revenue , cool , let's go .

What was that quote I told you ? Let yourself on fire and the world will come to watch you burn .

Like five to seven normal business days . And you're tracking everything that you're doing , from the time you start to the time you finish what you do , how long you're doing it for . So just for example . So for us , right now , you know it's a specific time .

For me personally , you're in central time , I'm mountain time , mountain time , mountain daylight , so you know , from nine to 948 , we did , you know , a podcast episode , podcast recording , cool , but like I would literally put it down . I mean round up 50 minutes , that's what you put down and then , if you take a 10 minute break , put it down .

And if you want to do , you know , go a little above and beyond , put down what your energy level was , give yourself a score of one to five , but you can't give yourself a three , because that's a cop out . One to five . How energized did you feel from this activity Track yourself for five to seven days . Doing all this .

It's a pain in the butt , I'll tell you but it is gold what you can glean from this information once you're done , because not only you see how much time you're wasting and I'm not saying you personally , we all do , we all waste time but it will tell you what you're spending your time on and the types of things that you really shouldn't be spending your time

on after doing this type of exercise , because then you can and we won't go into it fully here but then you can start to put you know values next to activity . You know things that you're doing , like whatever . I uploaded an email into my email CRM . Well , that is a quote $10 an hour task , something that you should not be doing .

And then it's just a matter of what we're trying to do here is figure out how you're spending your time so that you can then create the type of schedule where you're doing the types of things that we're talking about here today , like Quagio's doing within these three hours that only you , as the CEO , should be doing .

So we'll go into another episode where you break down your hiring process If anybody wants to reach out to Quagio to get his help on hiring an overseas assistant . Where was the link ?