The Art of Online Business - podcast cover

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessietheartofonlinebusiness.com

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we dive into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.


You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.


Hit "Subscribe" and let's gooooo!

Episodes

Turning Small Launches into Big Wins: The Affiliate Method to 7x Your Course Revenue | w/ Laura Sprinkle

You can always turn your business’ small launches into big wins by leveraging this affiliate method we’re about to reveal today. This isn’t just your typical copying and pasting of affiliate links. Rather, it’s this system that’s guaranteed to take you to the top of any affiliate leaderboard! ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ That’s why we're diving into the world of affiliate mar...

Aug 30, 202345 minEp. 717

How to Powerfully Attract Clients and Articulate Your Value When You Speak | w/ Heather Sager

Many entrepreneurs struggle with sharing their value. Often, they do more harm than good when they talk. The main reason for all their struggles typically points back to the fact that entrepreneurs forget to use their voice as a marketing tool and that they don’t really connect to their audience. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this powerful episode, Heather Sager, a certifie...

Aug 23, 202347 minEp. 716

3 Steps To Fix Your Funnel & Make More $$ The Next Time You Launch + Mind-Blowing Case Studies | w/ Brittany McBean

Hey there, lovely listeners! Welcome to an exciting episode of the Art of Online Business podcast. I'm your host, Brittany McBean, a funnel and launch strategist, conversion copywriter and a dear friend of Rick! I am beyond thrilled to be taking the reins today! Have you noticed a decline in your conversion rates, engagement, or revenue over the past year? You're not alone. Many business owners have experienced these challenges, but fear not, because I'm here to help you turn things around. ‍‍ ‍...

Aug 16, 202341 minEp. 715

What the Top 1% of Podcasts are Doing to Accelerate their Online Business | w/ Travis Albritton

While there are several platforms to promote your business, podcasts remain on top of the most credible tools to demonstrate your expertise and serve more people. But not many business owners know how to leverage podcasts. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, Travis Albritton, founder of Honest Podcasts , joins our conversation to talk about podcasting and the requir...

Aug 09, 20231 hr 1 minEp. 714

Little Known SEO Tips to Increase Traffic to Your Site | w/Laura Peters

Hey there! Welcome back to another exciting episode of “The Art of Online Business”. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Get ready for an exclusive deep-dive into the world of SEO with Laura Peters, the whiz behind the flourishing travel website, mikeandlauratravel.com and the CEO of Scale Your Travel Blog . Laura, armed with her unique insights and experiences, reveals the secrets ...

Aug 02, 202342 minEp. 713

Embrace the Chaos: Navigating Team and Leadership Challenges | w/Katrina Ubell

Ever find yourself grappling with the growing pains of leadership and team management? This episode is for you. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Today, we sit down with the remarkable Katrina Ubell, pediatrician-turned-weight-loss coach. Katrina bravely shares her journey through the trenches of business leadership, from untrained leader to a visionary who masterfully restructure...

Jul 26, 202346 minEp. 712

PR Simplified: Free and Effective Strategies for Greater Visibility and More Leads | w/ Gloria Chou

Fascinated by the power of PR but unsure how to harness it? In today's episode, PR expert Gloria Chow guide you through the often misunderstood realm of press relations. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She's not only an expert in the field, but also a former US diplomat, making her uniquely equipped to navigate the world of publicity. Gloria shares her wealth of knowledge, dispe...

Jul 19, 202323 minEp. 711

How She's Getting < $5 Leads for Her LIVE Launches | w/ Neill Williams

Welcome to another exciting episode of the podcast! In this episode, I had the pleasure of chatting with Neill Williams, a coach and business owner, who shared her secrets to successful live launches and effective Facebook and Instagram ads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Neill, a coach and business owner, has had incredible success with her live launches, and she's here to spi...

Jul 12, 202349 minEp. 710

Embracing the Muck

In today's episode, we're diving deep into the world of online entrepreneurship and discussing the importance of embracing challenges and difficulties along the way. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, we're going to talk about something that every entrepreneur faces at some point - challenges and difficulties. Yep, those pesky roadblocks that can sometimes make us ...

Jul 05, 202313 minEp. 709

The Definitive Guide to Rocking An Online Summit | w/ Marisa Corcoran

Hey there, welcome to another episode of "The Art of Online Business"! Today, I had the pleasure of interviewing Marissa Corcoran, a successful copywriter and founder of The Copy Chat. We talked about the importance of messaging and inclusivity in online summits, and Marissa's unique approach to hosting them. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Marissa's approach to hosting online s...

Jun 28, 202351 minEp. 708

Stuck in Neutral: The Hidden Dangers of Holding on to an Employee for Too Long

Hey there, welcome to this episode of our podcast! Today, we're talking about a topic that can be a challenge for many online businesses: dealing with underperforming employees. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ As a CEO, I know firsthand how difficult it can be to address underperformance in the workplace. However, I've learned that taking action is crucial for the success of the...

Jun 21, 202323 minEp. 707

Safeguard Your Success: Essential Legal Tips For Each Stage of Your Online Business | w/ Braden Drake

Hey there, welcome to another episode of the podcast! In this episode, I had the pleasure of interviewing Braden Drake, a small business and tax attorney who specializes in helping online business owners with legal and tax issues. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We dive deep into the layers of protection that online business owners need to consider, from getting started to scali...

Jun 14, 202340 minEp. 706

How To Build a Simple TikTok Sales Funnel Without a Large Following | w/ Shannon McKinstrie

Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Shannon shares her tips for creating successful content on TikTok, emphasizin...

Jun 07, 202349 min

Google Analytics 4: What You Need to Know/Do About It | w/ Kwadwo Sampany-Kessie

Hey there, welcome to another episode of the Art of Online Business podcast! In this episode, we dive into the world of Facebook ads and Google Analytics 4. If you're a business owner or marketer, you won't want to miss this one! ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Our guest, an unnamed Facebook ads manager, shares their expertise on the importance of installing Google Analytics 4 o...

May 31, 202313 minEp. 704

The Family First Entrepreneur | w/Steve Chou

Hey there, welcome to this episode of the podcast! Today, I had the pleasure of chatting with e-commerce entrepreneur Steve Chou about his new book, "The Family First Entrepreneur." ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Steve is a successful online business owner who has managed to prioritize his family and personal life while running his businesses. In our conversation, Steve shares ...

May 24, 202344 minEp. 703

Facebook/IG Ads: How Do You Know When You're Ready to Scale? | w/ Kwadwo Sampany-Kessie

In this episode of The Art of the Online Business, we're diving into the world of Facebook and Instagram ads with Kwadwo Sampany-Kessie, a Facebook ads manager and business growth coach. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Kwadwo is an expert in all things ads and shares his knowledge on how to scale ads effectively, what metrics to look for, and how to optimize your sales funnel. H...

May 17, 202311 minEp. 701

What This AI Expert Is REALLY Excited About for Businesses | w/ Rachel Woods

Welcome to another episode of the Art of Online Business podcast! In this episode, I sit down with Rachel Woods, a former data scientist at Facebook and co-founder of The AI Exchange, to discuss the current state and potential of AI tools. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Rachel shares her experience working on Facebook and Instagram ads and explains the role of a data scientist....

May 10, 202341 min

Introducing PickRicksBrain AI: Get Coaching from Me 24/7/365!

As an online business coach with over 10 years of experience, I've seen and heard it all when it comes to building and growing a successful online business. And now, with "Pick Rick's Brain," I'm bringing my expertise to you in a whole new way. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This chatbot has been designed to answer your burning questions about online business, using my coaching...

May 03, 202313 minEp. 700

What's Working RIGHT NOW With Facebook Ads | w/ Kwadwo Sampany-Kessie

Let’s talk Facebook ads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Kwadwo Sampany-Kessie specializes in Facebook ads and something that separates him from other Facebook ad managers is his ability to go deep into analytics and to be able to show you what's actually working and use those analytics to make decisions about what to do with your ad campaigns. I invited him on the show to talk ...

Apr 28, 202352 minEp. 699

How to Use the 100K Ads & Funnel Framework™️ to Sell Out Your Coaching Program | w/Neill Williams

If you’re a brand new coach looking for clients or are a more established coach looking for more automated ways to find leads that turn into clients, then this episode is going to be for you. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Rejoining me on this episode of Art of Online Business is long-time guest Neill Williams. She is one of the coaches in my Accelerator coaching program and sh...

Apr 26, 202346 minEp. 698

I'm Taking a Sabbatical (What, When, Why)

In this episode of Art of Online Business, I’m getting super vulnerable and peeling back the curtains so you can see what’s going on at the Rick Mulready headquarters. In this special episode, I’m sharing why I decided to take a sabbatical from my business for my own mental well-being. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This wasn’t an easy decision to make. But the truth is, I’m al...

Apr 21, 202319 minEp. 697

The Invisible Struggle: Navigating Mental Health as an Entrepreneur | w/ Shulamit Ber Levtov

In this episode of Art of Online Business, I’m talking about an extremely important topic that I feel is underserved and needs to be talked about more. That topic is mental health as an entrepreneur and our emotional well-being. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you've ever struggled with your mental health or emotional well-being as an entrepreneur, this episode is going to be...

Apr 19, 202342 minEp. 696

ChatGPT Prompting Tips: Navigating Your Way to Better Outcomes

Let’s talk about how you can get better outcomes with AI. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Recently, we talked about how you can use ChatGPT and other AI tools to streamline your work. In this episode of Art of Online Business, I’m sharing some of my best prompting tips to get what you want from AI. So basically, I’m sharing how to ask ChatGPT to get what you’re looking for. I’ve...

Apr 14, 202332 minEp. 695

Time-Saving Content Creation: How to Use ChatGPT and AI Tools for Faster Production

Ready to speed up your content creation? In this episode of Art of Online Business, I’m talking about one of my favorite topics right now, ChatGPT. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I want to share how you can incorporate ChatGPT and other AI tools into your marketing workflow to not only speed up how long they take, but also spark creativity in your work. AI tools are incredibly ...

Apr 12, 202349 minEp. 694

Ask Rick: As the CEO, Do I Have to Make ALL the Decisions?

It’s time to talk about decision-making as a CEO. Should you be making all the decisions for your business, or is it time to start sharing that responsibility? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ The problem with holding on to all the decision-making is that it doesn’t leave enough time for you to make the strategic, high-level decisions that move your business forward. This is some...

Apr 07, 202322 minEp. 693

A Bestseller in the Making: Secrets to Publishing Your First Book | w/Jamie Sears

Have you ever thought about writing a book and maybe even getting it published? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, Jamie Sears is handing you the blueprint for the publishing process. To celebrate the release of her book, How to Love Teaching Again , Jamie is sharing what it’s really like to go through the publishing process. She’s opening up about the writing proc...

Apr 05, 202343 minEp. 692

What Would Rick Do?: How Do I Know if the KPIs Are “Reasonable” for My Team?

Have you ever struggled to set Key Performance Indicators (KPIs) for your team or wondered if your KPIs are reasonable? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, we delve deeper into the world of KPIs and their crucial role in the success of your online business. Whether you're an online course creator, have a membership-based business, or are an online coach, understandi...

Mar 31, 202321 minEp. 691

Cutting Facebook Ads Costs: How She Dropped Her CPA by 66% in 90 Days | w/Kaity Griffin

Have you ever wanted to build a waitlist of qualified people who can’t wait to enroll in your offer? Stick around, because you’re going to love this episode of the podcast ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Kaity Griffin is here to teach us how she dropped her cost per acquisition by 66% in three months. She’s walking us through how she collects and uses data to inform her decision...

Mar 29, 202349 minEp. 690

When Revenue Goals Turn Toxic

Let’s talk about revenue goals. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I’m diving into this topic and why they may not be as important as we once thought. As online entrepreneurs, we've all heard that hitting the 7-figure mark is the ultimate measure of success, but what if we're chasing after something that doesn't align with our values or ou...

Mar 24, 202315 minEp. 689

The Secret to Writing Case Studies That Actually Sell | w/Brittany Herzberg

Are you utilizing case studies in your business? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I sat down with Brittany Herzberg who specializes in writing case studies that are rooted in SEO. Brittany is here to share why she believes testimonials are so last year and we should be focusing on case studies instead. Brittany shares how to create case ...

Mar 22, 202349 minEp. 688
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