¶ Using Affiliates to Grow Your Business
We strategized okay , like , first of all , this is normal in a launch like you have to keep going , you can just fizzle out where you're like , okay , this isn't exactly going how I wanted it , so let me like , hide in the shadows , let me back away , let me , you know , not reach out and ask for support , but because I had affiliates , I did reach out and I
don't think we like changed tactics or anything . It was just like keep going , so I kept emailing . I think I ran a Q&A the next week and again we ended up at 60k and the I think it was like 67% of sales came in on the last day .
Well , hey there , my name is Quajoe and I've been coaching with Rick for several years inside of the accelerator . If you're wondering where's Rick and why is it Quajoe , well , rick is on his sabbatical and he has tasked me with the wonderful opportunity and honor of recording some podcast episodes for you .
And you are in a super special treat today , whenever you're listening to this podcast episode , because I interview Laura Sprinkle , who's the creator of Rocky affiliate program . So her clients have included Amy Porterfield , todd Herman , selena Sue and a bunch of other names , including Brian Johnson of heroic .
Her clients all together have made $33 million in extra launch revenue because of her affiliate training . Wow . And during the episode she's going to share the four phases of an affiliate launch and a script that she shares will help either you or your affiliates rise to the top of a leaderboard .
And make sure to listen to the end , where she shares something even more important than having all the right swipe files for your affiliates and trainings and the script that can take you to the top of the leaderboard . It's that good . And now let's go to the episode . Laura , what do you want to tell us ?
Like how , how could we use affiliates to grow our programs ?
In so many ways and I love that . You , you know , brought it back to connections and asking for support .
I think so many of us , myself included , got into being a business owner and creating a course because I'm like I don't want to be incorporate , I want to be independent , I want to create my own wealth , I don't want to have caps on my income , like all this stuff .
And it's very solo driven right , like we have to be solo driven , we have to be scrappy and willing to do the things that nobody else is willing to do in order to make it as these listeners have . And there comes a limit with doing things on your own and you are capping yourself if you are not willing to ask for support .
You're capping yourself in terms of your impact that you can make , in terms of the amount of money you can make , the freedom that you can actually have in your business as you're growing , and so , for me , affiliate programs are like 17 birds , one stone right .
It's a big . It's a big frigging deal .
It's having more fun in my business , it is asking for support and being able to reach out to others , not feeling so lonely and like I'm doing everything on my own , and it's a super strategic way to get more qualified leads and sales in my business .
So if I've been able to you know hit that six figure launch mark on my own , I'm going to be able to hit that million dollar mark when I invite other people to come on board .
Okay . So I'm just gonna have to pause you right there , because I'm sure most people listening right now are like , okay , yes , we've had our first like already five figure month .
We've had , hopefully , a six figure launch by now , but that's a big gap from going from just us and our audiences Maybe we're running paid ads to running an affiliate program like what is that ? I know you're going to talk about creating connections and like how to ask for support , but what is that intel really setting up and how do you do it ? Wow , Mm .
Well , it entails a lot . That's why I , you know , that's why this is my bread and butter and and the doing it well part is really I love that you asked that as well , because so many people and I don't blame them , but so many people are like , okay , great , I want to tap into the power of partnerships and affiliates . I think that sounds cool .
I see people doing it and then they go and find you know a platform , whatever platform , when they set up affiliate links and maybe they send an invite of like , hey , we just started an affiliate program , sign up here , and then are really disappointed when that doesn't result in mass amounts of leads and a ton more sales and like 10x revenue growth and all
these things that I have seen for our clients actually in real life . And so they're like where's the money ? This doesn't work .
I'd rather just continue to pay Mark Zuckerberg Obviously coming on , coming on this show , and I think that we can pay the people in our audience and in our colleagues for more , for more revenue and and so so there's four phases really to creating an affiliate program that actually works , that will actually get you those leads and sales .
So the first part is really are you attracting the right fit ? Affiliate partners dive more into that . So attraction . Next is activation , and this is the part where a lot of folks fall off the map .
So activation is between when somebody says yes and when they actually start promoting , and there's a few different tactics and strategies that make it way more likely that people are actually going to share . Right , it's really easy to be like , yeah , totally , I'll share something , but we're busy , right , we're busy humans . So things come up . So activation .
And then , once people actually start promoting , we call that amplification , because there's so many ways that we get people to actually promote a little bit more than they thought they were going to and be really , really happy about it because they're seeing way bigger results .
We hear this all the time from affiliates for our clients of like , wow , that was so much fun , I made more than I thought I was going to have , promoted more than I thought I was going to . And then the final phase , which really just circles right back into attraction , is appreciation . So how to do payouts and all of that .
So I mean it is like a , it's a hefty thing , and once you set it up so attract , activate , amplify , appreciate it becomes a system and a cycle you can use over and over and over .
Like you were saying , kwejo , you just spent , you know , 10 hours this weekend creating SOPs , which , like no one , wants to work on the weekend , and it's putting all these systems in place that will pay you off in the you know , in the long term .
You didn't have to air out my dirty laundry . Especially anybody that works with me as an ad client Knows that I'm not supposed to be working on Fridays , so thank you for telling everybody that .
So he wasn't working . That was a lie . It wasn't the weekend , it was just , you know , in the evening .
Right , right , and evening a weekday
¶ Effective Affiliate Program Strategies
Okay , all right . So I am super intrigued by what you said , especially about attraction , because I have had a course before . I did the ads agency and I know how hard it was to get people to , even when I offered them a good amount of affiliate commission to just go out and or to work with me and be an affiliate .
But then the ones that did the amplification stage or the activation stage which is funny , I feel like when you say activation we're talking like Cloak and Dagger , cia kind of spy movie , you know , like anyway , to get them to actually share the resources I share with them .
So like , please jump in and and tell us how we can do these four phases right , yeah .
So I think when it comes to attraction which is super , duper important so you might hear other people call this recruitment I just like the way attraction sounds much better and also energetically , like when you set this up well , like I have people ask me at the end of podcast interviews .
Or , you know , when I'm out at events I have people ask me hey , can I be your affiliate ? And we often find that with clients when they turn from I'm going to go knock on people's doors in recruit to , I'm going to create the best program I can , and then people come to us . So I also is true right Recruitment versus attraction .
Not that you asked that , but I do think that attraction in this phase really does come down to real relationships , genuine connections and a willingness to be vulnerable and ask for support , which is like a real big vulnerability for me , which is why I believe this ended up being my , my calling and my work is to teach others so that I can continue my personal
growth through this process , and I will say whether you think that you are ready to optimize your affiliate program maybe you've done it before and you're listening you're like , oh , I really want to go for it . Or you know you're like I want to do that in the future . That's not right for me right now .
No matter where you are in your business , please be building connections and relationships , because you want to be putting coins in that relationship bank way before you need to ask for the support .
So I think that's super duper important and you're going to be able to grow your business way faster through those relationships than continuing to like white-knuckle it on your own . So then , when you have built up these relationships over time , is when I would recommend that you you really ask for support , and I don't .
I think people you know want to use all these fancy tactics and I could definitely share some , you know attraction horror stories , if you will , of things that don't work when it comes to attracting affiliates , and so really what works is that personal ? Hey , I think this would be an awesome partnership .
You know we're offering this commission and you had mentioned you know , oh , I've offered really , really good commissions and people have said yes and then they don't actually promote sometimes . So I definitely want to .
I want to touch on that and when it comes to attraction , like yes , the commission is important and I found over and over and over again across hundreds of launches that what really makes a difference and someone being excited to share and saying yes and then actually sharing and going above and beyond , is not necessarily , you know , the highest commission percentage .
It's really their relationship to you and their relationship to your offer and how much they believe it can help their audience .
Oh , really , because you know , I was about to ask you what is the right commission , what's the best about ? So are you going to dodge that one , or is there ?
No , I mean , I'm happy to dive into it . I will say there are certain people and some of them have been my clients adore them , but who are big names in the industry and they've really popularized the 50% commission . I'm not against 50% commission per se .
I also don't think that it's 100% necessary to do 50% commission , especially when you are not already doing millions of dollars on your own and especially when you've got hard costs associated with your program , like if it's not a solely like scalable digital offer , right , some done for you elements or things like that .
I really love , for course , creators between 30 and 40% commission . I've seen that work really well and still attract high quality affiliates , and then you also have more of a buffer for budget for really fun contest and prizes as well , so it really reward the people that are doing well .
But more important than commission .
Oh yeah but , more important than commission is the relationship .
The relationship . Why is that though ?
I mean , it makes so much sense , right ? Because if I am sharing something that I care about , then I'm going to continue to care about it . I'm gonna continue to go above and beyond for this relationship . And I believe that people are sharing things with their audience , again , not just because of the money .
There are sure influencers or folks that are only creating revenue for themselves through affiliate programs and , at the same time , often those folks are sharing things through affiliate programs that have a really small percentage of commission .
Right , they're sharing physical products on their social media accounts , but , at the end of the day , what sells is personal stories . And so you know , let's say that you're offering a really high commission and someone jumps on just for the money and they're like okay , great , I'm gonna send one email .
You know they're not gonna convert really well , they might not come back for more . They don't have a personal connection to what they're actually selling , whereas someone who does might have a really small audience .
We found this time and time again where people have either no audience as related to the product or a really , really tiny audience , like a hundred people , less than 500 people . They love the offer so much that they're gonna make a personalized list .
They're gonna be like who is everybody I know that could use this service , this product , this offer , this program ? Who's everybody I know ? I'm gonna personally reach out to them on social media and say I took this program . It changed my life . I think it would be great for you .
Because of XYZ and they're often the ones on the leaderboard and you know the big players are like what ? How's that person above me ?
I'm a leaderboard , but it's because of that personal connection . Personal connection Do you then like in your program or in general when you're coaching people ? Is there a template for how to take the personal connection or the passion about the affiliate offer that you're an affiliate for and make this work Like how do you teach somebody to do that ?
Yeah . So this is where that activation period comes in , because I will say we found that people who have smaller audiences or who are your customers and clients and you're you know , you've invited them , you've attracted them and you're trying to activate them , to go all in . They may not be used to a big affiliate launch or an affiliate promo .
They might require a little bit more training and it is so worth it . So so worth it if you haven't already determined that .
¶ Training and Communication in Affiliate Partnerships
And so during the attraction phase , it's when you're training your affiliates on how to sell on your behalf and you're also providing them with really great resources . So I like to say , you know , wherever their audience is and their audience could be , again , personal outreach it could be on social media , it could be their email list .
Wherever their audience is , you want to help them and train them on how to sell on their website . So sell on that medium and also provide really great assets to make it super , duper easy .
So , like for our clients , we even provide assets for that personal outreach , even though it's you know , I just gave you the script on what you can say if you are an affiliate and you're promoting somebody and you want to rise to the top of the leaderboard , even with the tiny audience . That's exactly what I would say .
I would make a list of people you think would you know , kick butt with that offer and retouch them personally with the script that I used earlier , but having that script in your promo and your resources area for your affiliates who have similar audiences is huge . They're really going to appreciate it .
So that script needs to be somewhere . I'm going to see what I can do to get that into the show notes . So keep going . Because this amplification part I'm going to say like I don't completely get it . How do you like what's what's key to the amplification page at , or what's key to the amplification phase ?
But then , more importantly for my brain that's learning this as you're teaching it what happens to an affiliate launch if there's no amplification phase ?
Like if the product is evergreen .
Or if we just skip over this phase .
Oh , if we skip so . So there's attraction , then there's activation , so that's between when they say yes and when they start promoting , and then it goes into amplification . So amplification is when they actually start promoting . So if you're doing a live launch , it would be your live launch window .
If it's , if you have an evergreen product , you know you're probably creating these live windows for a specific affiliate to pop into right , like I might be able to sign up for something and say , okay , great , this is the five day window that I'm going to be doing a launch to my audience , even though this product is evergreen , which is what I'd like to mind
, forevergreen folks . And but what often happens , if you try to skip the activation phase , which is when you're doing training , when you're providing those resources , when you're , you know , getting people excited to actually go and promote , is that people don't promote .
Or , like we often see , 7080 , 90% of affiliates that we attract actually go ahead and promote .
So I do want to say there's always a percentage of people Unless you're talking to you know , one person at a time , but there's always a percentage of people that are going to say yes and they're not going to promote and it's not because can I swear on here- yeah , rick swears .
I don't really swear , but that's okay , because this is Rick's podcast .
Like the people right , have you ever signed up for an affiliate program and an affiliate link and not shared it ?
No .
Wow , okay , the only person I've ever asked that question to who has said no let me qualify that the affiliate links .
So the time , the reason that I signed up for affiliate programs was to make extra money , and so most of them were software links and I went out and shared them because I was very interested in bringing in that extra revenue .
And the one time that I can remember where I was admitted into a course like affiliate program was because I reached out to the creator and at that point , when she had shared her link , one , I wanted to get affiliate revenue , but then , two , I Knew that she could see If I was driving traffic and so I didn't want to be that person that had a link and
didn't do anything with it . So yeah , I actually have always shared my affiliate links .
Wow , you are like a god among men . I guess I asked that question on any type of training . I raised my hand and so does everyone else and I , you know , I like to say it's not because we're assholes like . We're not like , oh , let me go sign up for all these programs and then not follow through .
I believe we all sign up with intentions of sharing and Things come up All right , like we might not be signing up with intention of like I want to be top on the leaderboard , but we do want to share it with a few people , but . But things happen , right .
And so if you skip over the communication , the training , you don't make it easy for me to find my links , you don't make it easy for me to know the messaging around , what you're selling , you don't make it easy for me to know when I should actually promote , right , like if I don't know the exact dates , if it's a live launch , for example , and Then I'm
much more likely to let everything else in my life take up space and and not actually get to promoting . So I mean , we find way more people Follow-through , just like yourself , apparently , quite just an incredible affiliate . Everybody go go recruit him . You're gonna get all these pitches now .
Hey , so way more likely for people to follow through and then Way more likely that they're actually gonna send you qualified leads . Because it's one thing to send somebody traffic , it's another thing entirely to send somebody right fit people .
Because , let's say , I'm gonna use you as an example of that , okay , yeah , so let's say that you were wanting referrals or you know , you're doing an affiliate program for Facebook ads . And I Went and I'm like all I know , right , and like all I know is you're doing Facebook ads . That's like what's in my head .
And so I'm going and I'm telling Random people that are in my life and I'm like , oh my gosh , kwejo is going to fly to your house and he is going to sit at your computer and he's going to set up your ads for you and he's gonna like take all these videos and these pictures of you , right , like . And you're like , no , don't tell people .
I'm with a package for that , I mean yeah , or like let's say that you actually have a course . Yeah on on running Facebook ads , but I'm going and I'm telling people that you're doing , done for you , right , it's like these little things that that make a huge difference . All right , and how I'm positioning you to my audience .
So it could be a messaging thing , it could be a tactical , practical here's what's in , what you're getting thing . But you want to make sure that people are sharing the right information and the best way to do that is to have those templates and training .
Okay , like actual email templates .
Oh , yes , for sure . You want swipe email in your affiliate promo packet and then video training to we always do video trainings for our affiliates , um , either a live training where we're getting everybody excited , we're talking , we're walking through the dates , we are .
I actually have a whole framework for this training , um , and we're you know , we're announcing contest and prizes if we have those .
so Take a moment to pause for the sponsor of this episode . If you need help Making your Facebook ads work like you hoped they had worked from the beginning , head over to my website , q you a y j o dot com , and fill out a contact form there and we can see how I can help you .
I'm a Facebook ads manager and I've also been coaching with Rick for several years now , which means , in addition to managing Facebook ads , unlike other Facebook ads managers , I can dive into your funnel , your lead magnet , your opt-in page , your webinar , your email sequences and Optimize it so that you are able to work with more of the people who you are meant
to serve . My website is Q you a y j o dot com . Head over there . You can book a call with me and we can talk how I could fix your funnels , fix your Facebook ads or even manage your Facebook ads for you . And now back to the episode . Okay , so you're doing the video training for your affiliates . You're giving them the swipe files .
What else ensures that this is gonna go swimmingly well ?
the biggest thing is Actually not the , the training or the swipe files . Those are really important and super duper helpful . And the biggest thing is continued communication , which makes sense because the basis of the best relationships is Communication , and the same is true when it comes to your affiliate partnerships .
So assigning somebody on your team To be in touch with people throughout the entire process is super duper important , whether that is personal check-ins , which I highly recommend , whether that sending emails also recommend , or if you're gonna run some type of group or community . We've seen people do it on slack , on Instagram , on Facebook .
There's a lot of different . You know strategies as far as getting people excited to continue promoting , and it's really important that you personally check in , something that we really love to do with folks who do have a team member and you know the person has a relationship with that CEO , so with Rick .
But Rick doesn't necessarily have time to Go check everybody's emails and see who's emailing , doesn't have time to go check everybody's social media To see who's actually posting and tagging him , and so we have somebody on the team who is looking at all of that and compiles a short list of three to five names every day , for example , and says hey , rick , can you
reach out to Kwejo , can you reach out to Laura ? Can you reach out to Stacy ? Kwejo is , you know , unexpectedly crushing it , so just send him some love . Laura said she was gonna promote , but she hasn't had any traffic yet , so could you just give her a little nudge ?
Just calling myself out here you know , Like their name , where to reach out in a quick little note , and We've seen really great results with that . And you know it is that personal touch from Rick or the CEO or the creator and they're not , you know , spending all this admin time searching and looking for stuff .
Okay , all right .
¶ Affiliate Success and Launch Challenges
So Before we started recording I had asked and we're not done with this episode but I had asked you Okay , well , your program rock , the Rockier affiliate program . How do you sell it ? And you just kind of looked at me , like well , I sell it most through affiliates . Of course I'm like , uh , did you always sell it through affiliates ?
Like how did you start out ?
Hmm , great question . So the first time that I launched our affiliate program , I did not use affiliates I . I mean , my goal with that launch was really let me just create this webinar , let me create the actual program . You know , I wasn't like , oh , let me go get a bunch of revenue from this .
And so I used personal outreach from the relationships that I had made . I'm running affiliate programs and just being in business for several years , so I used personal outreach . I also , I had a webinar and I just emailed my pretty small list at the time . I got 25 people to sign up for my webinar and I think two or three people were on live .
I'm like great , I had to create the webinar . I believe I was creating it up until the very last second and the final three slides were not designed . They were just flag-and-white tags . Oh no , because that's my style . I'm a deadline chaser .
We've been there before . I've been there before . Right Just not on the weekends .
Just not on the weekends Never working on the weekends , of course and so I launched it . There's 25 person launch lists and we made a few sales . I invited a few clients to come in as well , so I believe we had like eight students . I made 15K , which was awesome .
And .
I created the program live during that time , and my webinar had been titled how to Double your Launch Revenue Without Creating More Content , spending Money on Ads or something I don't remember , but anyway , that was my webinar title , and so this was January 2020 . And then , in May of 2020 , I was like , ok , well , I have to follow my own advice .
Now I have to go find some affiliates and make sure that I can double my launch revenue to make sure that this thing works .
OK .
So I found eight people , eight affiliates . They were just my friends . I really did not go outside and try to attract a bunch of names or even a bunch of like you know what I mean Like I was just staying within my little circle . So eight folks shared my webinar .
I was running this same webinar although I did design those last three slides Sharing the same webinar and I think they brought in 200 , yeah , it was 297 leads , so immediately 10xed the amount of leads just through having a handful of folks share , and then we 4xed our sales . So we went from $15,000 to $60,000 and only four affiliates made sales .
Whoa OK .
So eight shared four made sales and we 4xed our overall revenue and I doubled my take home revenue because I was doing 50% commission at the time and I was like all right , I just proved that this can work . You can double your launch revenue with affiliates .
So this came first , the chicken or the egg ? For you , it was the egg .
Exactly .
All right . Well , ok , was it all smooth sailing ?
Oh , absolutely not , Absolutely not . I mean not just in terms of that launch , although that launch was not even smooth sailing . But I will say and actually I did a debrief call , which is now a bonus in my program where I got super , super vulnerable with those affiliates .
I ran the debrief for them and I was just sharing behind the scenes , and so I ran I think we did two webinars for those 297 people . I don't remember the split . I mean this was back in 2020 . So I don't remember all the details , but I ran two webinars .
It was like a Wednesday and a Thursday and Friday afternoon I had not made any sales Zero and I was devastated . I'm like this doesn't work . I don't know what I'm doing . I can't believe . I invited affiliates on board and now this is going worse than last time right , at least the first time when I had three people and I made one sale on my webinar .
But this is not going well . And the benefit of having a small handful of affiliates , who were actually my friends too , was I got Elvoxer and I sent my friend Chantel a message . I was like crying .
So on the debrief call that I mentioned that , the bonus debrief , I actually played that boxer for everybody , because it's just like I don't know what I'm doing , like this isn't working , et cetera . So , immediately , like she had a stake in it , right , like she wanted to do well as an affiliate , also as my friend , and so she popped on Voxer .
I don't know if we hopped on a call and we strategized Okay , like first of all , this is normal in a launch , like you have to keep going , you can't just fizzle out . I don't know if you've ever done this yourself , quaijo .
Maybe Maybe Maybe when you're like , okay , this isn't exactly going how I wanted it , so let me like , hide in the shadows , let me back away , Let me , you know , not reach out and ask for support , but because I had affiliates , I did reach out and you know , I don't remember , I don't think we like changed tactics or anything , it was just like keep going .
So I kept emailing . I think I ran a Q&A the next week and again we ended up at 60K and I think it was like 67% of sales came in on the last day .
I was going to share that earlier . Like it's , every successful course creator knows the struggle . After you give the webinar , maybe a trickle of sales happen and it's like nothing .
And you're like , please , god , let this stat be true that on the final cart , close day , 60% of my sales will come in Exactly , and on the final day , everyone finally decided that they were right for this offer
¶ Connections and Appreciation in Affiliate Marketing
.
And I mean , I do it too . I said I'm a deadline chaser , I will sign . I'm queen of signing up for something at the very last possible moment , and so that is also why it's so important to send so many dang emails on the final day . To remind people like myself that , hey , this ship is sailing , you got to get on board .
So I mean so not really smooth sailing as far as that , as far as the emotions , and I think that that little microcosm plays out so often on a broader spectrum where things dip in our businesses .
And if we don't have that support network , if we are not creating connections , our tendency is let me hide , let me back away , let me lean back and go in the woods , or I love to swim , so let me go in the woods or not go to conferences , or you know what I mean .
We're like I need to go figure this out myself on my own , because I am scrappy and I can do it . And then I can come back and I can share the nuggets and , oh , people , oh wow , I never knew that . You were like depressed during those months , laura . I'm calling myself out here right when we're backing away , but every single time .
And then I'm like , oh wait , the thing that gets me out of this is reaching out , is asking for support , is leaning in , is going even though I feel uncomfortable , is admitting hey , I'm struggling right now y'all , and the beautiful connections and conversations that I've had with business owners when I'm willing to raise my hand and say I'm struggling right now
y'all Like they've changed my life . Truly , I didn't mean to ooh , didn't know all these emotions were gonna come up , but hey , you're not good . They're so important because otherwise , like you know , I would have quit and , like I would have quit my business , I may have be able to quit being around , and we don't want people to do that .
So connections are really , really important .
I'm glad you didn't quit and I'm sure lots of your clients are super , super , super blessed that you didn't quit , because this affiliate thing is not easy and so , like the fact that you train well how to do it , like we need you , we really do .
Tell us about that last appreciation phase , because there might be well I'm hoping there's a few more nuggets in this last part where we talk about paying people out and then I wanna know how can we get in touch with you If somebody is stuck and wants to 8x , 6x , something extra launch .
How can they get in touch with you After , please , the appreciation phase ?
Yeah , so appreciation is so much fun , and something that we have been suggesting to our clients recently which is super fun is actually hosting some type of a celebration call with their affiliates .
Now , if you're doing Evergreen or one-off affiliate launches , you could also host a debrief one-on-one with that person of like , okay , what went well , what will we do differently ? When can we schedule this again for next year or whatever .
But if you have a lot of affiliates hosting some type of celebration because there was just a lot of energy put into this experience and so often as humans we really ignore the things ending and things closing and right , we're like very anti-death in general as humans , and I'm not saying you need to like embrace death , but I do want us to embrace the fact
that we've rallied this group of people who are sharing on our behalf and to have this moment of expressing gratitude for them , handing out prizes , having them share their experience . It's just really , really beautiful .
So I definitely recommend some type of if you're woo , a closing ceremony , if you are not onto like a celebration , and then also really being clear with your communication this is when you're gonna get paid , this is how , and just really making sure that all the numbers add up . I think it's really always wise to double check that .
And I mean , yeah , there's just so much beautifulness that goes into appreciation , and appreciation done well leads right back into attraction , because people are like I'm coming back for this . Right , I was just at an event and in the final moments of the event they were like did you have fun ? Well , guess what Tickets were on sale for next year ?
Right , like , I already bought my tickets for next year because I'm really excited . So it's like the same kind of loop that you wanna create with your affiliates .
So four phases awesome . How can somebody learn more from you ? And like , how could somebody find that program who maybe has a launch coming up and need some affiliate support for their launch ?
Yeah , great question . So I've got a couple of different options . So if you want to get a taste you know maybe you heard me on this podcast and You're like , sounds good and are her templates any good I think that you should start with how to attract your dream affiliate partners .
So that's a mini course , it's only $47 and you can get that at Laura sprinkle comm forward , slash Rick .
And If you do want to dig in , I have a full program called rock your affiliate program , where I've got templates from how to set up your commissions , how to , you know , figure out the best launch mechanisms and an email strategy around your affiliate program , all the way through attracting your affiliates , activating them to go all in and what resources to provide
, amplifying those sales . So what to say to partners and when during the actual promotion , all the way through making payouts and inviting them to come back for more , and so that's called rock your affiliate program and you can find that at rock your affiliate program . Calm .
Awesome . I think I'm going to end and thank you for sharing that . That'll be linked up in the show notes below With an axiom no man , no woman is an island , and this is the way forward to how many x did you do on your launch once you put your affiliate system into place ?
So I did for x . I would say that most of our clients who are coming in , you know I saw my client , lisa Johnson , was doing 200k on her own , her first time using affiliates . She went to 2 million . So , oh my gosh , 10x is super possible .
I like to say to clients like , if you're not getting to 10x within you know three to five affiliate launches , then we need to talk because that is super , duper possible .
If you're not getting to 10x within three to five , because it does take practice , it launches .
Yes .
It's time to talk to Laura .
Yeah , well , I mean , talk to me before so that you can make that happen . And Super duper , yeah , I mean because we had another client , jackie . She was doing 30k on her own . Her first time with affiliates , she hit 120k . So she hit her six-figure launch and then the next time she hit 300k with affiliates .
So for me , I mean this is the same with launches , right , it's never about the first launch . It's never about the first launch . It's never about the first affiliate launch . It's about continuing to use that system over and over and over again . That's where you're really gonna see the results and you're gonna be able to optimize and tweak .
So I know , you know you had stopped and now I'm like let's keep talking .
We're gonna stop . We're gonna stop here , and If you want to find out more about , like , how to work with Laura , go to Laura Sprinkle , which I love . Your last name , lorespringlecom , slash Rick and you can find out there . Laura , thank you for being on this podcast .
Thank you for having me .
This was so fun , Hmm you're welcome and hope to have you back again . Let's do it All right . Hope you enjoyed that conversation with Laura . You can listen to it again , because that's the beauty of a podcast .
I will link up how to connect with her in the podcast show notes and if you haven't yet left a rating or review over on Apple podcasts , please take like 10 seconds to do so . It Super helps out the show . Also , make sure that you're subscribed to the podcast so you don't miss out on any future episodes .
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