What the Top 1% of Podcasts are Doing to Accelerate their Online Business | w/ Travis Albritton

So some of it is just like practical , like it doesn't make sense to sign on clients where it's not going to work out long term . And then some of it is just a good human thing to do , Like if you can help somebody guide their steps instead of thinking about everything transactionally as how do I turn your money into my money ?

Then that's just kind of how I choose to operate .

In this episode , I interviewed Travis Albritton , who has a background at Buzzsprout and is a podcast production agency owner . He started building and selling courses back in 2017 and he's a former accelerator .

So the reason this episode is so motivating for you is because we're going to explain how he went from making $125,000 oopsie mistake to listening to Rick's free advice , to having his first five figure launch , to joining accelerator and then to pivoting into being a podcast production owner .

And at the end of this video , stick around because he's going to share what the top 1% of podcasts are doing right right now and how you can implement that for your podcast and crush it . So listen up , because he's dropping strategic online business nuggets of gold , especially for you .

If you have a podcast , you're an online course creator or an online coach , all right , travis , I'm excited to have you on this podcast , mainly because you were an accelerator before and you have a good story that I feel , like so many listeners like you guys , if you're thinking about pivoting , listen to what Travis has to say .

So , like Travis , first , can you fill us in ? How did you and I meet an accelerator and what was your business then ?

So that's when everything online was kind of blowing up as people were just kind of hanging out with their stimulus checks at home wanting to learn something , and so that was the context of how I met you and you were coaching in the accelerator and I was very eager to learn and soak up as much as I could .

And so I started selling courses in 2017 .

And at the time , like Thinkific wasn't a thing .

You know these fully integrated platforms like upload videos , collect payments , email management like you had to stitch all that together manually , have build your own custom website , all that kind of stuff , and so you know it was just like , step by step , while I'm working a full time job , can I get this course business up and running to the place that it can

replace my income and I can focus on that as my full time gig ?

And I think that's really the coolest part of online courses specifically is you capture the knowledge that you already have and you share it with people that want to learn from you and you cut out the middleman and so you just have a direct connection , direct relationship , and you're able to build this really long-term , impactful connection with the people that you

serve and you can make a course about literally anything you know . So , like an early mentor of mine , he shared a story about somebody that he worked with that made six figures . Teaching people how to do handstands Like that was his course was how to do handstands like how to like stay in a handstand for longer than a couple of seconds .

Maybe I can package my knowledge and sell it , and so I had been doing that for several years , learning on my own , wearing every hat in the business , because I would work for free and nobody else was willing to . And , you know , and I really enjoyed the process of building the business that I had .

But then , after about three or four years , I reached the point where I decided , you know , I really need to up level my capabilities as an executioner in this particular niche of a business online , right . So it wasn't enough . Where I discovered it wasn't enough to just know what I'm talking about , be able to teach people really cool stuff .

I needed to know how to execute marketing , sales funnels , ads , delivery of everything . It's like you realize , there's so many moving pieces that are all happening at the same time , and you know , I fully believe that I could find the right person to partner with that had that expertise to pair with mine that that would help me accelerate .

And so then it just comes down to well , who is the right person to partner with , right ?

And I found somebody who was working in a similar space , who would work with course , creators like me and had really great testimonials and was like a full service agency for people that wanted to launch their expertise online , and so you know , but the price tag was substantial . On the order of the .

All you do is show up , you teach , and we do everything else , and I connected with them on a personal level , so that always helps , right the no like and trust factor , and so so what I was really looking for , though , was that kind of like silver bullet magic moment , where everything just kind of turns a corner very quickly , where you go from grinding just

consistently over time and seeing incremental gains . Or you know , have a good month followed by three bad months and you're like , okay , I was really optimistic because it was working , and now it's not working so much , and just trying to have that persistence to stick with it because you believe in what you're doing .

And so you know , I was at a time where we were selling our house , about to move to another house , so I had some liquid assets there and I was basically able to cobble together the money to make this investment .

Because I'm thinking I just I'm at the point now where I want to see where this can go and I'm willing to make this investment even if it doesn't work , Because at least I will know that I gave it everything that I had .

Oh , there's this course , there's this thing I know I need and the business needs it honey , but it's it has this price tag like . Can you tell us what that looked like for you ?

Well , yeah , I mean not anymore real estate's kind of nuts now , but back you know , not not too long ago , 125k could buy you like a two bedroom house somewhere or a multi family yeah yeah , it's a lot of money . It's a lot of money right , it's a not insignificant about a money , and so you know .

The calculation was if it doesn't work , then we'll be able to claw our way out in between five and eight years , just on my salary . If it does work the upside is seven figures annually , and so that was really the calculation of there's risk associated with anything .

There's no such thing as a , you know , a guarantee , and so you're really just trying to figure out what's the upside , what's the downside , what's the likelihood of each , and then just betting on yourself , not knowing if it's gonna work or not , but making sure that you're not selling the farm as you go into it .

And so so I made sure that making this investment , while it may have been borrowing from the future of just like our financial health , that it wasn't going to Get in the way of like we have a place to stay , we have food on the table , we can put gas in the car , you know , and and all the things that mattered to , to her and to the family .

And so we kind of isolated these are the things that , no matter what , we're not touching these things and then together having the conversation about Investing in this thing . And there's actually a funny story because at this point right , I had a old 401k from a previous employer that I basically pulled the cash out in order to make this investment .

Okay , and but , andrea , my wife was listed on the policy , and so we had to go and get it notarized in order for them to , you know , pull the cash out . And so we go to the bank to get it notarized . And she's in the bankers looking at me , like are you sure you Want to do this ? I'm like , oh , yeah , 100% .

She's like no , no , no , I'm not asking you , I'm asking her , I'm asking your wife Do you want to do this ? Because your name's on this too . You can say no and she says you know , I trust my husband , I trust if he thinks there's a good call like this is what we want to do . And so you know that made my day .

And then I was like okay , I really want this to work Fast forward . It doesn't .

So we get to the place where the funnel is built . We're doing a live webinar , launches , hmm . So , an hour of training with an offer on the back end . You know three day open cart and then Recycling . So every single week I'm doing these webinar launches and you know we're running ads to it . We're getting pretty good . You know cost per lead .

And Then we get into the webinar and it's like people aren't showing up .

So I've already invested the upfront investment to make the build , the funnel out , and Now we have the ad spends and the maintenance on the ad spend . So I'm basically Writing a check every single month for $10,000 and I'm earning like two oh and so after two months of this is basically like okay , I have literally nothing left to give into this .

If I had an extra hundred K , maybe we would have enough time to tweak it and figure it out and like make it profitable , okay , but I basically just ran out of runway , I ran into my heart , stop , but this is the maximum I can put into it .

One because that sounds a bit terrifying and had to take a lot of courage to continue To because I'm a little scared , because that reminds me of like eighth grade word problem math Two months like it's 20,000 , and then you made 4,000 in two months , right , yeah , after , after , I spent , you know , 80 or 90 K between travel Because I would go out , I'd fly

out to him to do like these multi-day intensive . So travel , hotel , food , plane tickets and then capital investment 80 or 90 K , yeah , on top of the 125 K .

You know , I had to stop the bleeding somehow , knowing that I still own everything , like I own the funnel , everything's in place , I can try and run the ads myself . But at that point , because I was trying to increase the value of the offer on the back end , I had an upsell of a new membership program that I had not started yet .

But it was like if you pay , you'll get this entry-level deal I think it was $10 a month or $15 a month and I'm gonna do this weekly training in this other avenue . That's slightly related and and that actually like went well . I was like oh , that's great so .

So the membership saved the course business In the sense that I was able to get enough traction to make my minimum debt payments on all my loans and everything To not be completely broke . So that is , and I was able to scale it to the place where I then Sorry , I have to stop .

And so it was really good timing for the offer that I had and what people were looking for .

Okay , and so I was able to scale the membership quickly to you know , 5000 a month , which , at the time , was what you needed to qualify for accelerator , and I had done some ads training from Rick in the past , and so I was like , okay , maybe Rick is the guy that's gonna help me Scale this and get to the place where , at least I can pay off all of

the debt that I have accrued from this previous investment . So that's where Quagio enters the picture . That's that's where Accelerator comes in . I was on the back end of this big investment .

That didn't work out and , but I still believed in what I was doing and I still believe that in the long run I was gonna figure out something and I learned a lot through that experience . So , like looking back , even though it was more money that I should have spent at the time , I'm grateful I did it because I learned some really valuable lessons .

But but yeah , that's where . That's where accelerator enters the picture .

We know on the other end that like joining accelerator Kind of a no-brainer , right . But but what conversation did you have with your wife after the 125k ? And then you're like I want to put down at the time how I think it was . It was a little , it was a different price back then . But what was that conversation like for the second big investment ?

I was convinced I had a stomach ulcer and I went to the doctor and he was like are you experiencing any stress in your life right now ? So , oh , yeah , a lot . It's like well , that's what it is , that's all it is . Your brain is rejecting your body , is rejecting your brain and saying you are an idiot . Stop doing what you're doing .

So as soon as you can remove yourself from that stressful situation , all the stomach issues will go away and they did . But so the conversation was a little bit different , because I had basically experienced Rick through training before . So I had more . I was more eyes wide open to the upside and downside possibilities .

Because this other opportunity , it was like we're going to do everything for you . We're going to build this business from the ground up . All you have to do is show up With Rick . It's different . You've already established something that's working and you want to accelerate it or become more well rounded , or you want to implement best practices .

So you're not a slave to your business , you can actually have it work for you

. And so what appealed to me about Accelerator is , it felt , more grounded in reality and less about the sensational over promise based on a few handpicked case studies which is still very pervasive in marketing . now it's like these five people had great results . It's like well , what about the 900 ? That didn't make it ? You know no no .

And Accelerator was a different kind of offer and so , because I had already here's what did it I'm remembering all these things now because this is a couple of years ago I took his free training on how he was doing his launches .

So he's doing these Facebook groups and doing like multi day trainings and it was like a two week launch lead up and sale and it was a really unique way of doing it that I hadn't seen before . So I was kind of burned out on webinars after my last experience and so I was like , oh , I can show up on Facebook live and teach .

Like I can do that and engage with people and answer questions . And so I basically took that script and from that script I had , you know , my first five figure launch in January , Like this is right on the tail end of that previous debacle .

And so I did a launch beginning of the year in January and had my first five figure launch , and it was because I implemented that strategy and it also implemented some of his ads training that he had done before . So the conversation was I've already implemented a small piece of what he teaches and these are the results I've gotten so far .

So I want to make this investment in getting more direct connection with him , being able to interact with him and ask specific questions and also get in the room with other course creators that were operating at a high level to learn from them what they're doing .

That's working , Because that's like 80% of accelerator is the connections and the networking that you make with other people that are both a step ahead of you and then also a step behind you , so you can kind of be in that middle ground of both serving as a mentor , Because when you teach something you really start to solidify in your own mind , like the things

that work and the things that you know , but then you're also able to tap into the knowledge and the expertise of people that are where you are right now . But it was just like three or four years ago and so .

So that was a conversation was , if you think this is going to work and it's paid dividends so far with this free training he's done then the paid training okay , we can do it again . Just make sure we're not going to lose the house . We'll have food to eat and those kind of things .

So that was the conversation for Accelerator , and it also helps that there's a payment plan so I could stretch it out . It wasn't all one big chunk , so yeah .

But that is one of the best things is every time people come into Accelerator , I'm just like these are quality people and I'm like Rick , how do you do it ? He's like that's intentional , kway Jo , it is interview process , like so many online marketers are like apply to my program . And you know it's just a marketing tactic to create false scarcity .

But having worked on the inside of the business as a coach with Rick now like going on several years , it's true he turns away people that , revenue-wise , are more than qualified for Accelerator because he really does pick like an ideal balance and it's a special environment , and so I just had to add that .

I said to add that for the podcast , so you're listening right now and you're like can I trust this Rick guy ? Of course you know you can if you've been listening to him for a while , but at the same time , yeah , yeah , you can . So , accelerator , you have pivoted past this 125k mistake .

You know , for people , that kind of scrub to the middle of the podcast for the good part , accelerator wasn't the 125k mistake . That program , that person will go unnamed . But you invested 125k . Then you had your first five figure launch . After that , other thing didn't work .

You had your first five figure launch Because of a free launch , training from Rick and his Facebook ads training . Now , was that just Facebook ads program or a lesson ? No , it was just a .

It was literally just like a paid training , and even instead of the beginning this is not a webinar . I'm not upselling you at the end this is valuable just in and of itself . Use these strategies and go forth and conquer so .

Double down on . The membership gradually increased . The price point was doing launches to the membership and then was able to take feedback from people in the membership that wanted more . Or you start to . When you start interacting with students and your clients , you'll hear recurring trends of things they're looking for , and the recurring theme was man .

I would love to do a version of what you're doing . Like I would love to build some kind of online thing that's ministry oriented , because I was serving a Christian audience . Do you have training like that ? Because I wasn't training the how behind what I was doing , and so I said , well , let me try and beta launch this .

So just in the Facebook group of the membership , I said here's the offer , here's what I'm putting it together . It's eight live training sessions . You're going to learn these things . And then here's the guarantee that I'll make at the end .

And the guarantee because it was a business opportunity , like I'm teaching you how to make money selling this particular kind of knowledge in this particular kind of way . The guarantee was if you implement everything that you learn and at the end of 12 months you haven't made back your investment , I'll give you a refund .

Good guarantee Because I didn't want them to feel like I'm just promising again .

This is like a lot of what you put in your marketing copy comes from your own personal experience and for me it's like I don't want anyone to have to experience what I experienced , so I'm not going to make any qualms about you know , you'll become a multi-millionaire if you just implement this five step program , and so the guarantee was because I'm going to

teach you how to make money . If you don't make back your investment after 12 months and you've implemented everything , you've done the work , then I'll give you a refund , because I don't want you to feel like I'm just setting you up with false promises and I just pre-sold it .

I just drove it to a Stripe checkout page and that was it , and I was able to sell 10 seats at $500 a pop in 48 hours . Whoa , hold on .

So can you break that down ? Like , how did you do that ?

It was my own process , but it didn't take into account all the variables of the students that are coming in . Please .

We were doing it on Zoom and so everyone's in their own little box , everyone can raise their hand and I was basically able to gather the questions for things that I thought were super clear when I was teaching it , that weren't clear or things that I hadn't considered before , because I just took it for granted that I knew it but maybe somebody else wouldn't know

it . And so by having it be live , I was able to adapt and pivot . I think the last three lessons were different than I had originally planned based on the feedback that I had gotten through the process , and it also has a higher perceived value from your students because you know what would you pay more for ?

A pre-recorded video or live interaction with the person you're learning from ? And so then I was able to basically justify the cost of $500 because I was basically selling eight live trainings with me and these were the things we were going to learn together as a cohort , and so that's a different value proposition .

Then here's a pre-recorded course that I promise will likely work for you if you go through it and hear the case studies and testimonials . So it's just a different way of thinking about selling information right and putting a premium on access to you and live interactions with you with all the other stuff .

Like , you can get the recordings we'll do handouts and worksheets and continue to support and all the things you would normally do but you're basically able to live in a room , work through the material with students and get real-time feedback on what's working , what's not , what's clear , what isn't , and you're able to pre-sell it at a price point that's higher than

you think you probably should , because you're essentially selling access to you , not necessarily the information and the direction of the course .

So if you're like live streaming into a Facebook group and people are typing comments like that's better than nothing , but if you can have somebody , in their own words , talk through their questions , then you're actually going to capture better what they're thinking . Because , there's always like a translation process of this is my thoughts .

Now let me type something to get a question . It's much easier and there's less friction in kind of pulling out the real question if you're able to follow up , go back and forth , and then for them they're like wow , I'm actually having a conversation with this person , I see as an expert , and they're actually giving me real-time feedback . This is super valuable .

And even though you know fast-forwarding , some of the students ended up not going forward with the business plan . None of them asked for a refund because the value of the live training was so great . They were like I would never even consider asking for a refund because of how much you've already invested in me to this point .

So for some it was helpful to get over the hump , to get into the program that I was that confident that would work and if it did not give them their money back .

And then after the fact they were like this was great , like I had one guy who was a seasoned sales guy say that like the way you describe sales and marketing is better than I've ever heard it described in 30 years in the industry . But that itself was worth the price of admission .

So , that was really validating right , Like okay , cool , like I actually know what I'm talking about . People will benefit from this . This is great , you know . And that also gave me the confidence to increase the price point every time I launched it after that .

Validate your idea first , Pre-launch , that Don't spend the whole summer when your kids are out of school , you know , trying to put this course together , you know , and then launch it and expect , like everybody , to come . Like pre-sale , that See if there's interest first , but don't take my word for it , like I have set you up .

That's why I asked Travis to share about this , because it works and it works time and time and time again . All right . So we're gonna take a quick break for a message from our sponsor , and this episode is sponsored by me , my Facebook ads management boutique studio . So if you need help with your Facebook ads , what does that mean ?

Maybe you want to do ads yourself , but you would like me to look at your Facebook ads I've been managing Facebook ads for clients for two years now and tell you the right way to set up your campaign so that you can get the highest quality of client at the lowest cost per lead . Maybe you would like to consider having me manage Facebook ads for you .

Maybe you want me to look behind the scenes at your funnel and , step by step , help you maximize the conversions at each piece of your funnel so that the leads that are coming into your funnel are worth more at the end of your funnel .

All that you can go ahead to my website , quajocom that's Q U A Y JO there's a link in the show notes below and fill out a simple application and we'll be in touch to see how I can best serve you and your business , either in the area of Facebook ads consulting or Facebook ads Management or fixing your funnel . Thanks , now back to the show .

Okay , cool , we're back .

Travis , everyone has been patiently waiting to hear the rest of your story , like how you went from that initial 125k investment Okay , a little bit of a steak , didn't quite work out to listening to Rick's advice and Having your first five-year-long launch , to coming into accelerator , to growing your membership which remind me the name of that membership again .

Like , if you're not here to serve people , then what are you doing , like you've been and I believe that , like not just you , travis , but like everyone you who's listening like you've been blessed with the ability to help people with your passion Online and so , like , go out and serve more people .

But , travis , how did you then go from having of quite successful Online course to what you do now , which is own a podcast Production agency ?

So YouTube podcast content did blogs for a hot second and was basically working with podcasters on how to make and grow and launch successful shows . And a couple things happened on the back end of several success successful launches and then one that wasn't so successful , one . You've learned to never take anything for granted , right ?

So just because you have one successful launch doesn't mean if you just repeat the recipe exactly the same way six months from now , you get the same . Because I kind of forecasted oh well , if I get these results and then just double my ad spend , I'll get Double , double the sales Totally and and it didn't work .

It didn't work like that , you know , and there are all kinds of mitigating factors , like launching in June versus launching in January , a totally different animals , and but .

But essentially I had been doing the courses long enough and the memberships long enough that I knew what it would take to Reach the level of success that I wanted and or needed in order to make it my full-time focus . And you know , I was all .

I was also just at a point of , like , you know , looking to see , is this really what I want to do for 10 , 15 years ?

Because in the beginning it's very exciting , like the possibilities are endless , like you can go any direction you want , and Then , as you learn more and more about it and you , you discover the reality of , well , there's a lot of hard work involved in this passive income thing , you know , and and I was just at a point where I was open to do I keep

launching this , do I keep tweaking it , because I had hit a ceiling , like a profit ceiling , that wasn't quite enough To shift from my full-time job and I was like , okay , well , if it takes three , four or five years to do that , Well . I'm not the patience to let it happen naturally , instead of trying to force things through like I did before .

And In that time frame , while I was considering what my next steps were , what I wanted to do in the business , I had an old friend reach out to me and say hey , how would you feel about changing to another company and doing podcast production over here ? Hey and At the time I was like super not interested .

I'm like I'm not interested in going from one job to a different job , like I'm very happy with the job that I have and having my side hustle on the side , and so I'm not looking to like jump companies . He didn't tell you this was for bus route . Well , well , no , so like .

So he worked somewhere else , so that I was working at Buzzsprout and he wanted to basically got sick as bring me over to the company he was working at okay , all right . And I , but I had a thought , and the thought was well , I Could totally do this as like a consult on the side .

And I basically , like pre sold a business home and you know , having no idea what would happen . But you know , one of the other things I learned , an accelerator was , you know , the the great Financial opportunity of hiring overseas .

Which is something I'd always been skeptical of , yeah , but then , learning from you and your trainings on VA's , I do like to hire VA's from the Philippines . Yeah , I was like , let me try this .

Let me try and hire a Filipino VA and a buddy of mine that can do some editing and Let me actually try and manage it as an agency model where I'm not actually doing the work , I have a team that's doing it and I'm just kind of responsible for the deliverables and I made sure that there was enough profit in there to make it worth it .

And after about two , three months of that , you know , and this , this company is writing me like a $4,000 a month check . Like it took me like six years to get to $4,000 a month in my last business . Oh , it took me 14 days To do it in this one .

I was like maybe this is something that I could do , maybe this is something that I could build To see if I can gain in enough traction quickly enough that maybe I can do both the Education business , the courses , and the service business and it's its whole other animal like being a service business is a whole different beast .

Some things you're really grateful for , you have more control over . A lot of things you have less control over , you know so like . For me , since I do podcast production as an agency , that means that I'm relying on my clients to send me recorded Content so I can edit it for them and publish it on time .

It doesn't always happen , so it's like how do I pull out of you work that I need in order to Continue , for you to be able to justify this retainer that you have me on . If you're just doing courses is like , listen , I made the course . If you watch the videos , that's on you , man , like you got to decide to put in the work .

So if Agency models a little bit more like babysitting . I feel , like then than an education model . But you know , for me I was . I was just open to new possibilities and and sometimes you don't even realize the expertise that you have until somebody offers to pay you for it .

And so I had never really considered selling my expertise in podcasting , because that's what I did for my job , and I felt like that was different somehow , like there was a disconnect Internally . It's like no , I'm the online ministry guy , I'm not the podcast guy . But then I started asking around .

I was like no , you're the podcast guy , like that's every time somebody asks you for advice outside of your business it's about podcasting . And so I said , okay , well , let me , let me see if I can get some more clients , and I was able to , so so , okay , well then let's try this for a season .

Okay and so I basically Decided at that point it didn't make sense to keep both the course business and pursue the agency business at the same time , and so I knew because I was on a launch cycle and I had recurring revenue from the membership that was still coming in I put a pause on my launches and I devoted that energy to building an agency and I

committed to it for six months . So I'm gonna try this for six months . If it works , great . If it doesn't , all this launched another course , like I already know how to do that , and so for me it was just like the timing and how people perceived me and my expertise and my reputation from my work at Buzzsprout .

I was able to scale Really quickly and , just over a period of a week , decided I really want to give this a shot for six months to see what happens , to the point where yeah .

You know , humbly so , but what was it that you did differently that really helped you to scale your podcast production agency in those first six months ?

Because , also , when you're first starting and you know a lot of agencies , they scale to the place where you don't actually talk to the founder , you don't talk to the person running the company , you talk to account managers and strategists and that kind of stuff , okay .

And so I was basically like we're gonna , I'm gonna create a white label concierge level service For businesses , right ? Right , because I can do that and I can offer a level of strategy and knowledge and expertise that Others can't match or it doesn't make financial sense for them to do so .

And so not only was I doing the actual nuts and bolts of editing , but I was also editing it Better , meaning like there was more soul in the edits .

So one of the things that you have to , that you have to watch out for with agencies of any of any type with it social media , marketing or Podcasting or anything is that they have templates and those templates allow them to work efficiently . But then it just becomes like a boilerplate Everything's the same .

And so for me , I approached each project as its own living creative entity and had enough background teaching all these different ways that you can do it , that I would know . Okay for you , this is the best approach for your podcast and your business and marketing goals and how we're gonna tie those two things together .

And then here's how we're gonna really make it stand out and make it the best in your niche so you become the go-to Business and company because people perceive you as being the best . And then , in addition to that , I'm gonna help you grow it and we're gonna work through monetization and tie it into your offers .

And you know , I had did a consult recently about , like here's how you pitch Sponsors for a small podcast in a niche that's valuable , you know . And here's how you can sell ten thousand dollars a month , getting a thousand downloads per episode . Like here's how you do that and and so .

But those are the things that agencies yeah , those are the things that agencies typically don't do . They say here are standard packages . If you want us to turn out content , record the stuff , give it to us .

doing , right , like so I Thought that was really cool when , before I decided to start doing in this mini four-part interview series , that you offered to kind of coach me along so that my individual solo episode podcast game could be better .

You're like we can do that for you and I was like what , how seriously that would help so much like so I just like that level of service that I've already personally experienced From you . But then now hearing you say that you , you do that for the people , um , give us the tip , please .

Like Inquiring minds my mind selfishly want to know like what are like the top let's call like the top five , not even top five percent , top one percent of podcasts .

Like doing right now that's just like working for them , that , like us , us little guys and maybe the not so little fish in the sea can imitate you know , the ones that are listening right now can imitate and Implement to just start crushing it .

But now YouTube is the number one podcast consumption platform in the world . Used to be Apple podcasts , spotify gave it a run for its money . Now to YouTube man and so it's like okay , well , if you're gonna record the content , turn on a webcam , like , go ahead and record the video so you can put it on YouTube because people are searching for things there .

And if your podcast Meets a need and an episode that you do is related to a topic that people are looking for help with , that gives you one more place for people to find you and reach you

. But if you're creating short form videos that can be used as shorts or reels or ticktocks , or Facebook has reels now .

Then , once you have the video , you can repurpose that in so many different ways that now , like you're seeing podcasts go from just an audio Experience like radio on demand then to we've now added video and become a media company With the same content .

Because you can take that long form video content , you can turn it into ads , you can turn it into shorts and reels , you can repurpose it for blog posts . If there's so many different things that you can do with video content that that podcasting it as an audio first platform Really limits you .

So so that's one thing that you'll notice is the top 1% shows they're all adding video . Do you have to know ? There's no , there's no rules , but it's just like if you want to be in the top 1% , this is what the top 1% are doing . They're adding video . There you go . So that's that's one thing .

I think the other thing that is becoming more and more clear is the power of guest podcasting , and so I one mistake I see a lot with podcasters is they spend all their time and energy on producing their own show and Then hope that people just discover it .

But half the battle is marketing right , just like making a course , like you can build it , doesn't mean they're gonna come same with podcasting , and so so I encourage my clients if they want to pursue free growth strategies so yeah , not paid marketing is Is to divide their time equally between producing the podcast and being a guest on other podcasts when there's

an audience overlap .

And the reason that that's really powerful is because you're reaching podcast listeners that have already decided this is a topic I'm not only interested in , but I'm interested enough to invest 45 minutes a week into learning about it right , and so they're pre-qualifying themselves Not just for your business , but for the content you're making right and the reason they

listen to a particular podcast , typically as they they come for the content at first , like I want to learn how to start a business , or I want to learn how to run Facebook ads , or I will learn how to be a better course creator .

So that's how you stumble on art of online business and then you stay Because you connect with Rick , like there's a reason you love hearing Rick's perspective Versus one of the other four million business podcasts that are talking about similar things .

And now this person that they trust has brought you into that space and said here is another person who knows what they're talking about and Can offer something valuable to you , and we now have a long-form conversation . It's not three seconds a video view on Facebook , it's 45 minutes an hour .

I was sitting down and talking about something that you want to learn about and now I , as a person you've trusted as a Podcast host , have positioned this other person as being trustworthy and you can hear them talk for 45 minutes an hour , however long the interview is . So then , at the end , when they say where could people find you ?

And say here's my podcast . Oh guess what they're gonna do ? They're gonna follow you back to your podcast because they want to hear more .

If they like to , you had to say and they feel like there's a compelling reason to add your podcast to their library , they're gonna go do that , and so the more that you can spend time not just creating your podcast but really getting in front of those pre-qualified listeners that know how to subscribe to a podcast in a podcast app right , you know , five years

ago it was like what's a podcast , what's a podcast app ? I'm pretty sure I don't have that . No , it's , it's default installed on your phone . Just type podcast , it'll show up , you know .

That just takes your time to grow your show , because that's , you know , the the . The main thing , the main Painpoint that I see with podcasters is I'm making great content , no one's listening to it .

And that's the best thing you can do is just spend at least half your time being a guest on other shows , building your network of connections , learning how to pitch yourself as a guest and and using that as leverage to bring people back to your content where they can develop a longer term Connection with you .

And then , when you have a launch and you tell people about it , they're like I'm ready to go .

And If they want to have you or your business produce their podcast for them with the white glove service , that , might I add , is Quite affordable . How did ? Where do they go to do all ?

So my podcast is called honest marketing proven strategies to grow your business without selling your soul , and so some of the topics we talk about are very specific to online business . Some of them are more Philosophical in nature .

So you know that the pros and cons or the strengths and weaknesses of using AI in your business , how to leverage it , things to be aware of , you know warning , danger signs and all that in between To how do you set revenue targets as a business owner , what makes sense . What's healthy and and really doing it from an integrity Driven perspective .

So , if that sounds interesting to you , you can find honest marketing on YouTube or anywhere else . You listen to podcasts and then my agency is called honest podcasts , so you just go to honest podcast .

Calm , I've got a free PDF you can download that I'm sure I'll link in the show notes when I'm putting this episode together for quajo that you can download and it goes through all the steps of how to make one . Make a podcast if you haven't made one yet , and Then on the website you can schedule a strategy call .

We'll sit down and talk through your business , what you're looking to do and even if outsourcing to a podcast agency makes sense for you . So you know , like Rick , something I picked up from Rick is if you're gonna have an application process , actually make it an application process .

And so I turn applicants away consistently if I feel like , as a fiduciary In their shoes , it's not the right time . So some I'll have business owners approach me and say , hey , I think I want to make a podcast and I asked them some questions and I'm like this isn't the right investment for you right now .

Like you should spend that money over here because you'll get a better ROI and so . So that's what it's , not a sales call . We actually sit down and work through your business and figure out Does it make sense for you to outsource a podcast right now ? And if it does , then what does that look like for you ?

How do we integrate it in with everything else that you're doing and really make it a win-win ?

But they didn't have to disclose how they chose , what they recommended or what options they presented to you . So they would self select down the options that either had the best payouts for them , like the best commissions for them , or the ones that they were incentivized to sell .

So like if you have a company that creates a mutual fund and they say , hey , if you sell , our mutual fund will give you $10,000 , $20,000 for every new account . So these money managers were not selling Investment opportunities for your retirement accounts based on what was best for you is about what was best for them .

So it's kind of like when you you type in like what's the best mattress and and you go to the website and it's ranked one through ten Number one is the highest affiliate Commission payout , number ten is the lowest and that's how they rank them , based on which links they want you to click , not because the mattress is actually the best , but because it's the

one that pays them the most to recommend .

that themselves . So , they're not able to use their knowledge to their own benefit without it actually benefiting you as well . So it's like a legal separation between a money manager and a fiduciary . But the way I internalize it , just in businesses , I have knowledge you don't have right .

That's why you're approaching me , that's why you're asking me questions about a podcast , how to percent , and so I can look forward in the future and say this is the likely outcome of this particular investment or this particular vehicle or opportunity for you .

And so , rather than keeping that knowledge a secret and be like , oh yeah , this is totally gonna be great , like this is gonna be well worth it , knowing six months from now You're likely gonna realize I should have spent that money elsewhere I'm just gonna tell you on the front end , like knowing what I know , this is not the greatest thing for you to do

right now . This is what you should do instead . This would be my recommendation .

You can ignore it , but this is my recommendation and this is why I wouldn't feel comfortable taking you on as a client , because , in the like , for me , the agency world is all about churn , yeah , and so it's not even just like I'm trying to be a good person which I am , but it's not my best interest to be signing up four or five new accounts every month

and having four leave . I would much rather handpick the accounts that I know that I'm confident I can deliver those the results they want at a high level and overperform their expectations . So they become clients for years and and never think twice about the investment they've made in me .

So some of it is just like practical , like it doesn't make sense to sign on clients where it's not gonna work out long term . And then some of it is just a good human thing to do , like if you can help somebody Guide their steps . Yeah instead of , you know , thinking about everything transactionally as how do I turn your money into my money Then ?

Hey , I hope you enjoyed that interview with Travis and if you want to connect with him or see how you could have his Podcast production agency produce your podcast , I linked everything up in the show note descriptions . If you haven't yet left a rating over on Apple podcasts , please take like 10 seconds to go and do so now . That would super help the podcast .

And if you're not a subscriber , please go to subscribe . And if you're on Spotify , you can go ahead and hit that follow button .

Finally , if you need Facebook ads , help whether that's to have me troubleshoot your ad campaigns , optimize them , make sure they're working the best way they can or your business , or you need my eyes on your funnel to help it convert better . Or maybe you're just considering having ads management head over to quay joecom .

That's Q you a y J O dot com so we can see how I can best help you out . The link to that is also in the show notes until next time . Thank you for listening and be blessed .