¶ The Future of AI and SEO
That's . The only constant is change , and in this case , ai is the future , and if you're not on board with it , you can argue about it all you want , you can be mad about it and you can , you know , not learn it , but then you're just going to be left in the past , because that this is the way that everything is changing .
What's up , my friends , welcome to today's episode of the Art of Online Business Podcast . Rick here really excited about my guest today . I just love the conversations that we have . Laura Peters has been on a podcast here before a few times .
We've talked about her business journey and how she just completely turned things around in her business not only a revenue standpoint , but also how she CEOs her business , the growth of the business from a sales perspective , mindset perspective .
Laura's been on a couple of times so I will link all the episodes of the few episodes that I've done with Laura here in the or over on the show notes for today's episode at rickmullreadycom . But I asked Laura to come back on because she specializes in SEO and she and her husband , mike .
They run a website called Mike , in Called Mike and Laura travelcom , and she also sells a course that teaches other people how to create travel blogs . Now , as you're going to hear in our conversation , you do not need to be a travel blogger to to benefit from from their course , because it teaches you about SEO .
It teaches you about you know if you , if you want to create a niche site , basically , how do you create content for your website that will be found by the search engines and it just breaks all of that down and , as you're going to hear in just a second , you're going to join this conversation here that I'm that I'm having with Laura .
They've done such a great job . Yes , we're going to talk about the keyword research process and and and Laura's entire uh from idea to you know written posts on their website . We're going to talk about that whole process , but we start right off with a fascinating discussion .
Laura is a perfect example of when you know your data , when you're able to track everything that you're doing in your business , you can say , oh , we're going to , we're going to invest X amount of dollars in that . We have a very good idea on the .
You know , on the going out , how much revenue we're going to make as a result , so we can measure the input and also have a very accurate idea of what the output is going to be from a revenue perspective . And she runs a live webinar every single week in her business Right now . They've been running Facebook and Instagram uh ads driving traffic to it .
She converts super , super well $2,500 a program . And , uh , we're going to break down exactly what she's doing to uh , what she and Mike are doing to increase her website traffic from an SEO perspective here coming up . So , without further ado , let's go hang back out with Laura Peters .
Like yep , this is how much we want to spend each month and are you watching traffic go up as a result . Oh yeah , huge traffic .
Really .
Yeah , increase . Yeah , it's been really awesome , it's been to the travel site . Yeah , and then we're using it as a billboard for our training . So , that's kind of the goal and then it's just a numbers game from there .
¶ Analyzing Traffic Growth and Conversion Rates
So , however many people come onto our website each month ? Scott , who works with Quajo he helped us create this data box dashboard thing .
Yeah , yeah , yeah .
That tells us about the people who come to our website . Mike and Laura travel and how they are then getting onto our webinar , which has been really , really helpful . But pretty soon it's going to just be , you know , 100% coming from our blog .
You mean the pathway , once they get to your site , how they end up registering . Yeah .
He told us . He was like your resources page is really converting high and I was like what ? There's a link way at the bottom , so I took that , put it at the top of that post and now it converts even better .
Oh right .
So just things like that that are really helpful . But yeah , it's been awesome to see the traffic growth , because it's also growth for a ScaliroTravel blog .
Isn't that so cool when you can make a change like that . You can like oh , the data is telling us this . Let's move this up to a more prominent area on the site and then you see an immediate increase .
It's been so helpful and he's like hey , this blog post is getting 24 clicks to your webinar , or this post is bringing in , you know , 3% of your whatever your signups , and so then we can go into those posts , make some pop-ups or , you know , put that advertisement higher , because people are going to come there anyway for information .
We might as well get them to sign up for our training . And they're interested in travel .
You're seeing that data in Google Analytics .
Well , he made like a special dashboard for us , but it is with UTIMs and things like that through Google Analytics .
Yeah that's so great , it's amazing . Are you sort of documenting this process ? You're like , hey , we're currently at 100,000 visits a month . We want to get to a million . Like , are you documenting that and showcasing ? Oh , you know , this month we made these kind of changes .
Yeah , so we know how many posts we're publishing each month and then , additionally , we see how much traffic we're bringing in as a result of those new blog posts .
Yeah .
And then what happens on the back end of things is we can , what I'm having Scott do is tell us a percentage , so , of the people who , then , you know , come to this blog post . What percentage of them click on our webinar or , you know , our training ad that we put in there and if it's 0.2% , OK . Now , next month , our goal is to get it to 1% .
If we can get it to 1% , then we know X amount of people will register . So it's helpful in the fact that we can see where traffic's coming from and if we can improve it or play with it , then we can see that conversion rate go up or down .
I'm so glad you brought that up , because so you've been on the podcast here before and we've talked about your funnel . You do a weekly webinar , you're running ads to it and it converts really , really well and you even increase the price . What's the price of the course now ?
It's $24.97 right now .
Yep , so wait , you can sell $24.97 on to cold traffic on a weekly basis .
I do every week .
Yeah , a lot of people don't think that that's possible and you are a perfect example of absolutely that's possible . So I will link the episode that we talked about your funnel in on the show notes for today's episode . Now , the reason I bring that up is because you know your stats so well for the webinar cold traffic coming into it .
So if you know your stats from that now you can look at you mentioned , like , if we go from 0.1% or 0.2% or whatever up to 1% , you can actually follow it all the way through and estimate from a sales perspective . Yep , so it's like all right .
Well , now you're saying it's apples to apples , meaning if I spend this much on trying to increase the traffic to the site conversion on different pages , that can equal whatever revenue later on down the road .
Absolutely , because , like you said , we know our numbers very specifically . So that's our goal is to increase our traffic , currently at 100,000 . We can then use the statistics from that data set to figure out what percentage of them will then go over to our training from our website and from there .
As we increase , we know that that percentage will probably stay the same , but we just get more registrants .
So if we have a million people on our website each month , or at least a million page views , and let's say , even you know 0.5% of those people register I'm doing the math right now because I know I can't do it without it but that's 5,000 people a month .
Yeah .
And currently , by driving like money into Facebook or Instagram ads , we're getting maybe 700 people a week from that . So with organic traffic or traffic we're not even paying for , this is just by using SEO .
Right .
We get , you know , double what we're usually getting into our webinars . So it's free . I mean it's not free .
We have to put out content . Yep .
We're also making money from that content to making money from ads and affiliate marketing as well . So it's double , double whammy there .
This is sign up . This is kind of like the , the , the holy grail , if you will , of being able to say I want to spend whatever X amount of dollars to write this many articles or what ? Have you make these kind of changes on the website ? I want to spend X amount of dollars to set all the tracking up , to have this great dashboard etc .
And be able to know well , have a very strong idea of what kind of revenue can come as a result , because you're tracking the data and the numbers all the way through in your webinar funnel .
Yep . Exactly so we know how much we put in . We know exactly how much we're going to get out . Yeah which is why we're scaling right now .
We're pouring a whole bunch of money into content on our website Because , again , not only will it lead to sign ups for our webinar , but it's traffic on our website , so we can make money , like I said , through ads and affiliate marketing .
So the money we're pouring into writers who are helping us create really awesome travel blog content , we also know that that money is going toward our B2B business as well .
Yeah , and then we don't need to even pay for ads with Instagram or Facebook if we don't want to , because we have organic traffic coming in and a lot of times these will be leads that people are more open to the idea and not from an advertisement . It's because they found our website on Google in the first place .
So , clearly we know something because we got you onto our website .
And it'll be really interesting because , because of the data dashboard that you have set up that you can track oh , all these people , you can track conversion rate from your cold traffic coming in via ads and your quote warm traffic coming in through your website . They search themselves to get there .
Search themselves . And they got there themselves without us having to show up and be like hey , don't mean to interrupt , but here's an ad for you today . Yeah these are people that are , like , already engaged . They're on our website . They are in our territory . It's not like we have to go into their territory to get there .
I love it .
So it's super , super helpful in that sense because again , people know hey , I did get to your website through Google . That's really cool . So , yeah , it's just knowing the numbers you can .
You can scale in many different ways , but we wanted to do it in a more organic way , and so that's that's our goal for this year is to get more people using what we know .
I love it and I know from our , from our mindset episode that we've done previously here on this . Like that , you have zero doubt that you'll hit a million monthly visitors .
Oh , yeah , yeah , we already know because we can see the results . So from month to month , we can see the total number of clicks to our website . We can , we can gauge the difference from the month before .
Okay perfect .
So how much are we growing each month ? Yeah , if we're not growing as quickly as we think we are . Okay , well then , that means we need to put a little bit more into into more content . Yeah , so yeah .
So so many things to unpack there in terms of the SEO and the articles and stuff like that . So when you say you're investing in getting more traffic , does that primarily look like I am that ? You know I'm getting more articles written to get up on the site ?
Yeah . So basically what that means from an SEO perspective is when we write articles and we publish them on our website , it's only a matter of time before we show up in Google search results , usually in the top three .
So , on the back end of things , how do we create that content , how do we publish it and make sure we know that we're going to get into the top 10 . First , we start with keyword research . We need to target the keywords that are going to be the easiest for us to rank for things that don't have as much competition .
Once we can determine that , we will create an outline for our writers to follow . Now , we really only hire writers that are pretty familiar with these places . Otherwise they have to do a lot of research . It's not as authentic .
So we want to hire writers who have , you know , explored these areas and whatnot , and have experience and have the expertise to weigh in on this topic . They will write the post and then they give it to our editors .
Our editors know how to edit the post using SEO according to our standards , and then , once that's done , it's published on our website , it's indexed . It does that automatically with Google and then within usually within two or three days , we're ranking amongst the top 10 of Google .
So no , it's really fast , isn't it ?
Yeah , it's very fast .
Why is it so fast for you ? Just because the authority that the site has .
Yes leverage . Yeah , yep , yep , but also SEO . You know , it's not just , oh , we have a lot of authority with Google , it's also we have a lot of authority and we write really , really good optimized SEO posts . So we know that combination , you pretty much can't compete with it .
Even sites like TripAdvisor , even sites like bookingcom , cannot compete with us in that sense , because they don't really write with really good SEO . They kind of just base everything on their expertise or their authority with Google .
So I want to go back to the keyword research part , but and we were talking about this on a for a separate topic prior to Henry Court here but one of the big questions that comes up for people is where do I find you know people to do X , Y , z , right ? So where do you find writers to write these types of articles ?
Well , we actually usually find writers from our course Scale your Travel Blogs . So it's kind of awesome in both senses because we teach them how to do it for themselves . But then once they know if they need time to grow their website , they probably won't see a ton of money from their website right away . That's just how any business works .
So a lot of times we'll say , hey , do you want to come write for us ? Now that you know how to do SEO the way we like it , you can now write for us if you want . So we have like a billboard on our Facebook group that says are you looking for work ?
And then people can leave their information and say , hey , I'm looking for a writer for this topic , or I'm looking for a writer for this topic .
So smart .
So not only do we teach them that for themselves , but then we're like hey , come here now , you know .
You're building an army of writers for you .
And I don't have to vet people , I don't have to trust that they know SEO , because most people , even if they think they know SEO , it's not the way we do it . So it's an army of people that I can call on and say , hey , let's do this . I need you to write for me .
So great . So great
Yeah .
¶ Article Writing and Keyword Research Cost
How much does an article roughly ? I know it varies greatly . How much does an article cost to write like that ?
Well , you want your articles to be at least I would say at least 1,800 words . Google really likes long form content . They like you to be a one stop shop . So if someone has to leave your website and go somewhere else to find that information , you're doing something wrong . So , you want it to be all encompassing maybe 1,800 words at the minimum .
Usually our blog posts are about 2,500 to 3,500 words . That way we know for sure no one's going to come in and write more than us . And that costs about . We pay $65 for every 1,000 words . Sometimes more really depends on someone's expertise and their ability to write using SEO , but usually around $60 to $70 for every 1,000 words .
So our posts anywhere from 100 to 200 bucks is usually what we pay .
That's not that much .
No , and then you can just keep funneling it , because then you can also track the ROI of each individual post .
Right yeah .
We know how much each post brings us . We track everything because we're a business . So , we track everything and we know that there are certain topics that we can write about that make us more money in , say , advertisements or affiliate marketing , so we pour more money into those .
Or another really great thing about that dashboard that we had talked about that shows us the conversions of each post . If we notice one of the posts leads to more signups for our training , maybe I write more posts about that Because clearly that's the topic that people are looking up in order to get more information about XYZ , right ?
You're going pretty long tail on that .
Yeah , so it can be anything it can be . One of the posts that brings us a lot of webinar signups is travel blog names , and I just write about travel blog names and it's like a four-year-old post but we still rank number one for it on Google and so that tells me , hey , maybe I should write more about things like that .
Yeah , it makes sense because that's a natural sort of lead-in to your course .
Absolutely , and you can do that with any business too .
So it's so good . I love that .
Yeah .
So keyword research how do you do it , what tools do you use and what are you looking for when you're doing that kind of research ?
Yeah , that's a great question . So we're looking for two things . We want any key . So , for anyone who's kind of confused about what a keyword is , it's just a blog post topic , that's it . So it's the thing people type into Google .
Now for our keywords , we're looking for a lot of search volume meaning people are looking this up each month but low competition , meaning that there's not a lot of other people creating content around these topics . We use several different tools . The tool that we recommend for our students , if they're just kind of starting out , is a free tool .
It's called Uber Suggest .
It's by Neil Patel I know who Neil Patel is .
So he has created this free tool . Again , there's limitations because it's free , but it's a great place to start . It tells you the competition and the traffic amount or general traffic amount . Then if you want to take it to the next step and do more keyword research , find maybe a bit more accurate information , you can pay for a tool . For beginners .
There's a tool called Key Search . Again , there's always limitations to these keyword research tools , but it's a good guideline , it's a good baseline to look at . So Key Search is another great one , and then also the one we use is called Ahrefs A-H-R-E-F-S . I personally think it's the best tool . It's the most powerful tool in the market .
But it's not a low-cost tool . I think it's like $100 a month for this tool . But it definitely brings a lot of valuable information because you can find exactly what your people , your audience , are looking for . So that's really how we do our keyword research , but we have different tricks .
One of the tricks we recommend is to look to see what topics or keywords a forum is ranking for , because if a forum like Qora or Reddit . For us , there's a TripAdvisor forum , which is really helpful . If there's a forum ranking in the top 10 of Google , that means it's not a very difficult topic to rank for Interesting Because it's user-generated content .
It's not very good content . So if you can find that and write about that topic , you will rank for it pretty quickly . As an example , I think one of ours is like is Toronto worth visiting ? Nobody writes about it , but we did and we ranked for it within six hours .
So it's very , very easy to rank for topics that Qora or Reddit or other forums are ranking for .
So how do you get that idea of is Toronto worth visiting ? Because I know the people are listening right now like wait , all right , cool . But how do I come up with these ?
words to search on . So what I like to do , one of our sneakiest tricks is to we call it mining a site . That means we're going in to see which keywords another website is looking up . So let's say you have key search or Ahrefs like a keyword research tool . You just backwards search these forums .
So you type in qoracom and it will come up with millions of keywords that Qora ranks for . In my keyword research tool I'm able to filter out the results . So I put in a filter for maybe Toronto or maybe I'm putting in like a filter for travel blogs or something that is related to what I'm actually searching for .
Then it will come up with a list of topics that Qora is ranking for that is related to my topic . And there you go , we have a whole list of keywords that we could go after and rank , for that maybe a forum is , and then we'll all rank them every time .
How quickly ? Well , how do we before I ask that question , how do we come up with If we're looking at ? So I first want to clarify your the travel blog course that you have . Anybody can really anybody can use that Absolutely .
They don't have to be a travel blogger or want to be a travel blogger to learn your system , to learn all these tricks that you're talking about and strategies and so forth . So just to clarify that .
So let's just say we want to use that for a niche site about whatever , what would be sort of the like a high level process for coming up with an idea and then all the way through like keyword research and all that stuff .
Yeah , absolutely . What we like to do is we like to look at other websites that are doing well , but they're kind of newer websites .
A lot of times we can figure that out by just looking at their website and seeing , let's say , we search something , maybe we want to do like a food niche website , right , and maybe I want to be very specific and say I'm going to write about things related to chia seeds , like recipes about chia seeds or something .
So I started looking up different topics and I noticed that some websites keep coming up under related searches about chia seeds . But I noticed that it's kind of a newer site . You'll know it's a new site because you can tell based on their authority .
They don't have very much authority with Google , which is something that Uber suggests that extension can do for you . It'll tell you their authority . So if they have like maybe three or four authority with Google , we know it's kind of a brand new site so I can go into that site , look around .
If they're on an ad network let's say they're with Mediavine as an ad network , maybe they're with Ad Thrive and a lot of times you can tell based on the logo that's on their site and I know that they're doing something right and maybe that's a space that I could go into because there's just not a lot of competition for that .
So I find some websites that are doing really well in the space that I want to do well in . Now I want to see hey , which keywords do they rank for so that I can write similar topics but write them a heck of a lot better .
I can get backlinks , I can use better SEO strategies all of these things that add into a really great structure or foundation for a blog or a website or a business , whatever it is . From there we find competitor keywords . So we look into other people's websites , see the keywords they're ranking for .
We find hidden keywords using Qura or Reddit or any other forum , and that's how we go about really finding a space or a place where you can come in , have a great niche site or maybe it's a business that you're looking to start and you can grow it pretty easily , rather than kind of jumping into it without even knowing , hey , is this gonna be a good niche ?
There are niches that have more competition . If you're in YMYL your money or life , anything like that you probably are going to have more competition than somebody who writes about bedbugs or someone who writes about scooters .
Cheesy recipes .
Yes , cheesy recipes , exactly . So you really wanna figure out what's working . We have a couple other tricks . It's not as applicable to the rest of your audience because we look to see other websites that are doing well inside of Facebook groups that we know about , and so it's not as applicable .
But you can absolutely mine other websites , find which keywords they're ranking for and then write better , seo optimized posts and I'll rank them .
And you can do that once you're using these extensions or what have you Cause I know that I was playing around with . I don't remember yeah , maybe it was Key Search or something like that , but it shows up on like you can use it . It's like oh , I wanna go to this site , as you said . Look into it . What keywords are they ranking for ?
These sites will tell you .
Yeah they tell you . You just type in their URL and they will give you the keywords they are ranking for . So if anyone is listening that has a business and they're wondering , I wonder how to even start with keyword research .
Go find your competitors , find the people that have websites that are similar to your business and you can easily go in and find the keywords . Write about them . Do better give better information . Have your post easier to read . That's a huge thing . A lot of people they will write blog posts as if it's a college essay . Nobody wants to read that .
It needs to be easy to read you know , Bullet points , lots of headers . You know small paragraphs and you can easily outrank these people with your information instead of theirs .
Is it still sort of a best practice to kind of put like a table of content at the top of the article that links down ?
Yeah , it depends . So if it's a long article , then certainly it's all about user experience . What's going to help your user have the absolute best experience on your blog post . If that means a table of contents , because it's a really long post , yeah , certainly it helps with that .
Having headers in general just helps with the flow of the blog post seeing , you know , what else can people learn on this post ? Well you can certainly find it by scrolling through and seeing the headers , bullet points , bulleted lists , lists help , so so much .
There's a reason why with something like Buzzfeed , you see a number 31 best things , blah , blah , blah . Because people really they can flow through a post better with something like that . It's structured yeah .
So I wanted just to go back to a point you made . When you're looking at another site and you mentioned , like the , you find a site and they have a three or four authority ranking first of all out of what 100 ?
100 .
Oh , okay , so that'd be really low .
Yeah , yeah , but it happens all the time .
So you mentioned , are they on an ad network like Mediavine , for example ? Well , I think it's important to point out for everybody listening right now that the reason that can be like green flag there is because don't they have a minimum number of visits per month in order to qualify for that .
Yes , I should have mentioned that . That is exactly right . So in order to get on an ad network , it's kind of like with YouTube , where if you have a YouTube channel , you need 4,000 watch hours , you need 1,000 subscribers in order to start making money from your YouTube . It's the same for bloggers , but to get into a reputable ad network you need to .
For Mediavine , you need 50,000 sessions or 50,000 people on your site each month and you need to prove it . So it's not just you know .
I do hopefully believe me . You have to prove it .
¶ AI in Blogging and SEO
Second , ad Thrive is another one . It's a really great ad network as well , and you need 100,000 page views in order to get onto Ad Thrive . So if you see ads on any of these websites , there's actually a plugin that can help you figure out which ad network they're on . I believe it's called Ghostry , so like Ghost and then E-R-Y Ghostry it's free .
Yup , and it's an ad blocker actually , but when it blocks the ads it will pop up and tell you which ad network it's on . So sometimes it will say Mediavine sometimes it'll say Ad Thrive yeah , zoic is another one . So if you see that , go and look at these ad networks' minimum requirements , because it gives you information about that site .
They must be doing something right .
Yeah , and this doesn't even have to be and you mentioned it before , but it doesn't even have to be a niche site . This can be for your own business in incorporating more SEO into it . Like going back to where we were talking about , how we started this conversation , talking about your you know shuffling not shuffling funneling people into your webinar .
You're you're you know monetizing with your webinar . You're monetizing with ad network . You're monetizing with affiliate revenue , so you have multiple forms of you know streams of income there through your site yes . I have to ask you you know this is coming . Ai , yes , what is AI's role like ? Do you even need to be like ? That's the big question right now .
It's like do you need to be writing or hiring writers for your site when AI can do it ? I mean chat , gpt can certainly do it , but there's all kinds of sites popping up that well , I , you know , we'll write SEO , optimized articles . What's your viewpoint on this ?
Yeah . So I'm sure a lot of people are probably expecting me to say some negative things about AI because ultimately , a lot of people , and Even my family included , are like oh , you're gonna be out of the job here . Luckily , there are a lot of limitations to AI .
They've got a lot of things to iron out for it to be 100% Usable , but in the meantime , we can use AI to our advantage . Ai is an amazing tool any , any AI tool . We used to use Jasper . Now we've kind of switched more over to chat GPT because it's free , and so what we do with it is we help it .
We use it to help us Overcome a lot of like brain farts . Let's say that I'm trying to write about this and I'm like gosh , I need to create an intro paragraph . Oh , it's the bane of my existence . I hate intro paragraphs . Yeah okay , cool , let me tell chat GPT Please write me two intro paragraphs about visiting the Steamboat Springs rodeo .
I want you to talk about how it opens at this time . I'm giving it information , and then it spits out two really well-written Paragraphs that I can then use yeah copy and paste into my blog post .
Yeah .
Now do I copy and paste everything ? Absolutely not yeah because ultimately , these AI tools , they are creative writing tools , they are not typically factual .
Yeah .
Because they're pulling information from all of these sources and these are not sources that are like checked fact check . Yeah these are just sources from the internet . So well , our job is is to make sure it's factual , that it's giving the best advice to our readers and that's you know it's not being plagiarized from another website .
Luckily , these tools really do have these you know blockers up in order to prevent that from happening . However , we just have to double check now . Like I had mentioned , it is a great tool for bloggers . I do recommend it . If you are not in the position where you can hire writers , chat GPT .
There are people who use AI to create seven figure blogs and I think I know a guy who did it in like 18 months . So it is certainly possible , but you just have to make sure to double check the facts of this , these tools , because they're not usually accurate . As an example , I was writing about , like a this mountain that we had climbed in Colorado .
It's a 14,300 foot mountain , so it's , you know , pretty significant in height and I wanted to make sure to convey that to my readers . Well , when chat GPT or I think I was using Jasper at the time was writing about it , they told me that that mountain was 10,478 . Oh , yeah , yeah so it's not accurate .
Yeah we do need to make sure that it's informational and accurate with the facts that it's giving us . But yeah , it can speed up the process like lightning it's amazing .
It's gonna be really interesting . In addition to that , because you know , as when we're recording this right now , last week , chachi chat GPT came out with our open AI , came out with plugins , you know , for sort of like it's not even in beta version , it's alpha version for it , like I actually have it .
I I don't know how I got it , like I was on the waitlist for it and I do wish that , because one of the things that you could choose was the browser extension which connects Chat GPT with the internet . I think it's gonna be really interesting how all this affects Traffic .
You know going to a specific website when we search on something , because you know , because , let's face it , you know Google being all you know like all this stuff is they still need to monetize . You know search results .
So it's gonna be really interesting how that all plays out , absolutely yeah , actually we had a couple people say well , now that there's an AI tool , so Google just released barred . That's their . AI tool Yep and they said well , now your your blogs toast . What do ? What do people need your blog for ? And that was a that was you know .
At first , I was kind of nervous about this this was several months ago and then I thought well , first of all , these AI tools are run Because of content that we've already created . So if that stops and humans stop creating content with factual information , then they have nothing to actually base their information off of .
Yeah , they're literally scouring millions and millions of websites to come up with the best information possible , but if all those websites stop producing up-to-date content , what's it ? What is it gonna have ? It's not going to have that capability anymore . So that was one thing that's really important to remember to is Google and these AI tools .
They can't go scuba diving in the Philippines . Yeah , they can't climb this 14er and do this , that and the other . So there's still that human element , and that's what people are really looking for , especially when it comes to the things they're searching for . They are serious about finding the right information .
Yep can chat GPT be really helpful , or barred , or I know Bing has their AI tool and all this stuff . Can it be helpful and creating really quick answers to things like what time does the Sun rise today ? Can , can . What's a best itinerary for this ? Of course , yeah but it's that personal element that people are looking for .
Yeah so do I believe that AI will completely replace all humans , maybe in like a hundred years sure yeah but there's still that human element that needs to happen . So I think that humans with AI will probably just replace the human element of it .
Yeah , yeah , yeah , we've been . I've just recently I talked about it here on the show . It's like you have to be learning this stuff , that it's hard to keep up with it is , but you've got to be educating yourself in this because it is gonna be .
The people who are educated on the AI are the you know the capabilities and tools and all that stuff , and then People who aren't , unfortunately , because the stuff is moving so fast .
Yeah , so that's the only that's . The only constant is change . In this case , ai is the future , and if you're not on board with it , you can argue about it all you want , you can be mad about it , you can , you know , not learn it , but then you're just going to be left in the past , because that this is the way that .
Everything is changing . Yeah , this is the way , as the Mandalorian would say . Yes , exactly when can people go to Get your course , watch your webinar , etc .
Yeah , so if anyone wants to learn more about SEO , affiliate marketing , blogging and anything , you can go over to Mike and Laura travel comm slash blogger . That's where our course Registration pages . You can also join us for a training .
You can go to our website , mike and Laura travel comm slash blogger , and there are tons of you know banner ads and Clickable images that will bring you to the sign up page for that . There's one right on our home page . So yeah , that's my .
Travel comm awesome and I linked it up you all for today's episode with Laura on the show notes over at my site , rick Mulrady Com . Laura , thank you , I'm always always like to have you on here . I love our conversations and I couldn't be happier with what you are doing and so good conversations are really good , aren't they ?
Oh , I love that .
Thank you for coming back .
Yeah , thanks for having me appreciate it , rick .
Hey , make sure you go over to my website , go to the show notes page and I'll link up all the tools and that Laura talked about today and her how to get to her course , as well as her training that she does . It's a really , really good training . I'll link it up on the show notes for today's
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It takes like 10 seconds to do and I do read all the comments if you choose to Leave a comment . So thanks in advance for doing that and , as always , I don't take your attention lately . So thank you so much for tuning in today . Appreciate you . Hope this one was helpful for you . Until next time , my friend , be well , I'll chat with you soon .