The Definitive Guide to Rocking An Online Summit | w/ Marisa Corcoran

and gotten anything out of it before this summit . I've never actually wanted to buy the all access pass before this summit And I realized that I was on to something that has everything to do with my acting background , which was I made this my Broadway show .

And then , maybe in like 2015 , summits , online summits started to come into the picture And it was where a whole bunch of people , like somebody , would gather a whole bunch of people together to they would each present their POV or teach something on a specific topic And you'd get people to sign up for it and you would have some sort of sale with it or what

have you . And then everybody started doing summits And I think it really watered down the quality of summits . And I wanted to have my guest on today . Her name is Marisa Corcoran And from marisacorcorancom and also copychat or thecopychatcom , and she does a summit , but she does a summit very differently and very successfully And she teaches how she does her summit .

She calls it the signature summit system , and the reason I wanted to have her on is because of this fact that she does them differently .

She has a charitable component in it , she is looking to uplift the inclusivity of people within the online space , which I absolutely love and is a very big value of mine , if , as you know , if you've been listening to podcasts for any period of time , and so I asked Marisa to come on the podcast here to break down this system how she creates these summits ,

why she creates these summits , what she does . We get tactical how does she get her guests ? how does she position the summit to the guests when she's pitching them , you know where ? how does she deliver the summit ? How does she pitch her product , her program , after the summit ?

We break it all down here for you today , and so , whether you've done a summit in the past , or maybe you've been considering a summit and are just looking for ideas in which to do it differently that can be really successful for you And also , in the process , create money and raise money for charity that's close to you , i think you're really going to like

this episode here with Marisa . So , without further ado , let's go hang out with Marisa Corcoran . So , marisa , you finally have good Wi-Fi . You're on a cross country trip right now . How many ? do you know how many we were talking before we hit record here ? Do you know how many cities that you're going to hit ?

in California we're going to make our way up the coast , you know , and in Florida we did Orlando , miami , a small called Bonita Springs , tallahassee , and obviously we're driving through places , but those are places we actually made stops , you know , and I've definitely been trying to take pictures every time we go to a new state .

You know they had that sign like welcome to Louisiana , welcome to Mississippi , welcome to Alabama , welcome to Texas , like trying to get all those . But I don't know . it'd be interesting for me to add it all up and I'll let you know in the end What's the most Can . I count it if I've driven through it or only if I stop there .

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you know , so , when I tell people about TV shows , i don't , because then if they hate it , i feel responsible , you know . So I'm always like , yeah , check it out maybe . But New Orleans was magical in a way that I was like , oh no , i absolutely loved it there And I just really had the best time .

I loved walking , i loved like the architecture and every street kind of had like the courtyards or something hidden And I just I wasn't expecting to like it as much as I did .

So I think you know , obviously there's Bourbon Street and stuff like that , but every street kind of had its own energy and it was really cool And we took the streetcar over to the garden district and all the little courtyards and it was great Cool . Yeah , sounds cool .

It's how all these things that you want to make happen in your business . You want to sell it away . That feels good . You want to call in the right people and you have to know what to say and how to say it to do those two other things .

And that's what we support people with to help you create what we call your uncopiable message and the copy that supports it inside of our signature program called the Copy Confidence Society . And once you can message it , then I talk about , then you can market it . And in the marketing we help you then create your own stage .

And that's where the Signature Summit that I know we're going to talk about comes in . How do you kind of create your own stage and bring that genius to the wider world and kind of make that impact that you want to make ?

But we got to message it first , before we can market it , we got to get really clear on the what to say and how to say it , and then we can go ahead and create your own stage and , you know , bring , create that community that you want to create .

Usually it comes back to the messaging and not being able to clearly communicate what it is that they do , what the promise is , can't clearly articulate who the audience is , all that stuff . I just right before you know we started recording this .

I just recorded an episode about chat , chat , pt prompts , and one of the skills that you need to have in order to get the kind of results that you're looking for is to be able to describe things like we're talking about here . You have to be able to describe .

If you want an output , like an email series , for example , around your program , you've got to be able to describe your program in a way that's compelling , to describe your target audience . All that stuff .

But I tell people , like , the best copy , i can give you all the copy tips in the world , but the best copy will not fix a muddied message . And 90% of the time you don't have a copy problem , you have a messaging problem . And when we get that clear , then I say go back to the templates that you've already bought .

Go back , you know , then you can use something like the like chat , pt and you're going to get the kind of results and the specificity that you want . But we just can't build it on this muddy foundation . And so even when somebody kind of wants to do a summit , i got to make sure that that message is super clear first , And then we watch .

You know there's not . I always say like there's no magic being in your business , like there's days when , like , whose idea was it to do this ? What are we doing ? You know I'm never going to say it's easy , but giving yourself that gift of a clear and specific message makes everything else a heck of a lot simpler and easier going forward .

One is what you're selling , something that I want or I need . That's your messaging . And then number two are you the person that I want to do it with ? Do I get a sense of your voice , your vibe , your personality , your values ? And that's where the copy elevates the messaging and brings all those other elements .

So , at the top of a website , we want to make sure that that tagline is super clear . That's your messaging . And then the rest of the words on the website support that to keep people reading , clicking , following and really filling that . Second question of like are you the person that I want to do it with ?

And that's why , if you try to use like , let's see like a sales page template , but you don't have the messaging , you're not , you're going to , you're not going to know . Why can't I fill this in ? Why is this so difficult ? So the copy can only support as good as that messaging is , and so that's kind of how I define it .

I remember first hearing about summits back in , like I want to say like 2015 , like eight years ago , and they started to become big And but you kind of do a different twist on it And I want to kind of dive into that . Like how did these come up that you started doing them ? Like why did you start doing summits ?

. So I was an actor in my former life . I got my MFA in acting from the American Repertory Theater at Harvard And when I went back to the city I I couldn't really wait tables anymore . I couldn't any other people's kids . I had like five jobs that were quiet in my life .

Okay So that's one , two , three , four , and I was writing . That was a season of my life In 2014, . That's definitely a season of my life .

And she said , oh , you know and I had a background in writing a little bit And she said I think you'd be so great . They need help with their website and stuff . And I was like , okay , well , if this means I could get rid of a job at some point , i could write in a Panera or something , this would be great . And I slowly kind of learned .

I failed forward Some jobs , i hit it out of the park And I kind of learned on the job . I remember my first job . The first one asked me to write a JV packet . I had no clue what that was And I was like will you send me just an example of one that you love ? so I can just like get the flavor . And that's how I learned .

I was writing an affiliate packet And I very soon realized that the things that make you a great actor on stage are the same when you're writing copy , it's the exact same . And so when I started kind of applying this like actor's guide to it , i started getting really great results for people . My friend , diana , was started to do a summit herself .

She had other people that were doing summit And so I kind of learned how to do it And so I was writing for that for a while . And then in 2018 , i had this like Winnie the Pooh moment where I would say Winnie the Pooh broke me .

I was auditioning for this children's show And I was like , okay , i'm done , i don't want to put my seat in anybody else's hands . What am I going to do ? I was done acting , so I was just writing And then I thought , okay , well , i've written for people in their summits .

I've seen really great results for them , And I watched a lot of my friends in the actor world that had created their own stage .

That when they created their own stage like a one person show , a web series , and brought people to them , i was watching my friends get success And I thought , okay , i couldn't do it as an actor , i have too much trauma around it , but maybe I could do it in this world . Like , this is my plan B , but there can be no plan C .

And that's when I turned around and created my own summit , which is called the Copy Chat , which premiered in February of 2019 . And it absolutely changed my life . And we're going into season seven now this summer , and so that's kind of how I got into the world of summits .

And then , of course , we could talk about like kind of what I took from that and made into like my own the things that I saw that I liked , the things that I saw that I didn't like , and how we came to the system . But that's kind of like the origin of me and summits .

So we've now done the Society nine times because I had been working with my private clients , my retainer clients , and I'd been doing these little workshops again where I was kind of applying this afters guide , the copy , and I was finding that people really loved it . And so that's when I kind of put it together into the Copy Confidence Society .

And so 2019 , 2020 , 2021 , it was like a Copy Chat in the winter selling to the Copy Confidence Society , a Copy Chat in the summer , selling to the Society in the fall , and that's all I did for two years . I didn't focus on anything . I remember people would like make it a podcast , do this , try this , have another offer .

I was like I just gotta stay in the zone And that's what we did for two years .

But most people think of summits as a list builder , as , okay , i'm going to offer this offer free access to the summit and then whatever . If people wanna get the recordings or something like , they can pay for that , or a VIP level or whatever it might be .

And then oftentimes there can be the need for , like affiliate set ups and stuff with people who are gonna be speaking , et cetera , et cetera . So what was sort of your all right , i'm gonna do this myself with the intention of selling my program ? How did you set the summit up ?

I don't mean technically , i will talk about that but how did you set it up from a structural perspective ?

I've never actually joined the Facebook group and gotten anything out of it before this summit . I've never actually wanted to buy the all-access tennis before this summit .

I really made it . Yes , i was the creator . Yes , i wanted to sell into something afterwards , but I made this by putting the community at the heart of it . I didn't know that at the time .

That was just something I knew from growing up as a theater kid , from going like I just applied everything , that this was my event and I was going to make everybody feel so that they . My goal was that . I didn't even know if people would buy the copy . Confidence , as I just remember being like I'm $178,000 in student loan debt .

You know my husband had made maybe $20,000 that year . Like I was angry at . Every one of them was like I have to change my life somehow . So I didn't have any control over that , but I knew that if I could get people , i would say these three Rs , that if I could get people to remember me , rave about me and refer this , the copy chat .

I was on to something And so that's how what would happen . And then , after about season two , season three , people were asking me Marisa , i want to learn whatever it is that you're doing here . I want to create a summit like this . So I slowly started to kind of apply these little things .

And the other thing that I realized was a typical kind of summit format , and I'm not hating on it , but it's technically like 20 , 30 speakers , like it's so much And from a listener standpoint that's not actually helpful . It's like you know , i was joking like the world we're living in , it's just like so much overwhelmed .

So I thought , okay , could I get the same results if I cut the speakers like in half ? And I actually experimented with this on my clients first before myself .

I asked , like my very first summit clients , and they were like open to it , could we cut it down to like this , like one week , five day signature summit , 10 speakers , maybe 12 , 13 max , and could we get the same results ? And I found that we did .

My clients were getting you know and now we've done it enough times that we say , following the system , you can bring in anywhere from 500 to 2000 plus new leads . But we were finding people were getting the same results . So in season four of the copy chat I actually started applying my own method then and it was our highest season .

We had over 4,000 signups in season four for the copy chat and that was like 10 speakers . And at the same time I realized that teaching people the kind of community aspect , to have the Facebook group to really promote the crap out of the speakers , to make them feel so included , to have these little pop up lives .

And there were two other things that were very important to me . Number one is when I was an actor , i was always like I wanted to be an actor .

But I realized now I wanted to be an actor so I could have all the perks of doing these other things that I wanted to do , like giving back to charity , like having my platform , like having you know , and I thought , okay , maybe we could do this here .

So that's when I decided that , yes , this the summit is free to listen into always , but the all excess pass . We decided that we were going to donate all the profits to charity and any client who does it with me agrees to do the same . So just from the copy chat alone , we've now raised over $100,000 . It's awesome .

For organizations like Headstrong Project that supports military vets with the mental health care that they need and deserve .

We've supported an organization called Soulfire Farm , which gives land back to black and brown growers , and an organization called Sage USA , which provides services and advocacy for LGBTQ plus elders , and each season we're raising anywhere between $10,000 to $13,000 for these organizations off a $27 , max like a $47 upgrade , which is so I was like , okay , we cut it in

half . We're having the same results we can give to charity . And the third aspect is that most summits that you normally see are basically just all white people , and I really wanted this to actually reflect the ecosystem that we're living in .

So we decided that if you're part of the signature summit system , your summit does not go live unless 50% or more of your speakers are representative of marginalized communities .

And not just that we're checking up boxes , but there's intention behind everything the prizes that you're giving away , the way that you're looking at that , like the way that that marginalized person , like everybody , feels that they're being taken care of .

And that's what I set out to create And that's what we've done , and this is what my clients are now taking it , and my goal is they take it and they make it even better that they add their own flight flavor to it , that they invest in the system and they reap that ROI go , do three , four seasons , make it even better with these core things in there .

. So you mentioned like a sort of like a pop up Facebook group where you are talking about the speakers and whatever they , you know , whatever you learn that day , and bullet points and go listen to this , et cetera . People are signing up for it . It's free , but they can buy , you know , a VIP access . What does the VIP access include ? Let's start there .

We always do a bonus class with me , a bonus Q&A , where people can come and we I mean gosh , i say on like two hours , we like edit , we answer questions , and then there's also this like workbook that I include as well , and then in the past I've also asked some of the speakers to include some things that maybe is like a lower ticket offer that they have

or something that they would want to donate to the kind of bundle .

So each season it's a little bit different , but at the core is lifetime access to the interviews , the class with me and the workbook , and it's $27 during the promo period for the two week promo , and then we raise that to and I also have to say this yes , i'm the face of it , but I could do nothing without my team .

Like , my team has helped me craft this , their genius , their ideas just as much as me . And I say this because I'm like let me go ask Kuzana , is the ? does it go up to $47 or $57 ? But during the week it goes up to that to the to the end . So that's what's included in the VIP upgrade .

You can upgrade here . We also include it . So now you sign up , you get an email that's like the welcome email . Rick , we're so excited to have you part of the cop that you're listening to the copy chat . There's like a shitscree gift of some sort of like someone Dan , you know , I think it's Alexis like , and then we include that as a PS .

So we kind of include the upgrade throughout . I send a few welcome onboarding emails throughout that two week period And we also include two solo like extra emails . That one is to share my connection to whatever the charity is like , why we chose that , And another one that gives a little bit more of the like . Bullet point statistics of the charity .

After the first copy chat , i polled people because I did an audio to start , because when I tell you I would like like just scraping by , i'm not even kidding you And I was doing it in my living room , i didn't have like a fancy background .

So like I'm just gonna do an audio because I'm a Leo and we're vain , right , if it's not gonna like look 100% great Like . So I did audio and after and most of the people will do them video . So when I got done , i polled copy chat listeners and they said they loved that it was audio .

They loved that it was podcast style , cause they could listen whenever you know they wanted her on the go . So we've always kept it that the core interviews are audio . But then we ask you to join the Facebook group , cause in the Facebook group I will do some pop up lives with some of the speakers that will come back in and that's on video .

I do the recaps on video . So there's the video elements inside of the Facebook group , but the core interviews are audio .

I mean it's it's passive , It gives people much more accessibility to be able to consume the content Because , like you mentioned , they can be out for a walk , They can be , you know , in the kitchen , they can be walking their dog , whatever it might be , they can be consuming the content .

How , when you ask a guest , are you asking them one specific question and then they're sending you a recording , or are you doing like , are you getting on like this and doing like a quick little interview that's just audio , or how are you doing it ?

And then we work backwards to create a summit that connects to that . that you could repeat again and again . And then we got to fill in , like these individual buckets . So , if I knew I wanted people to come into the Copy Confidence Society . of course the summit itself needed to be around copy . And then , okay , what are the buckets that I want to hit ?

Okay , i want to hit like , some of those more educational pieces , like sales pages , launch emails . Then there might be a bucket around more of the kind of mindset of copy . you know , putting your personality out there . there's like a messaging bucket , right .

So then each season I'm trying to hit certain buckets and I'm pitching people very specifically to where I think there's a zone of genius around . this could fit in .

But I also let them know , hey , if there's something else that you feel jazzed to speak about , like , of course let's make it work , but usually and I really never thought about this , but this is true Because I reach out so specifically to people and the way that I do it most people are so excited to then talk about that .

We come up with the questions together so that they feel like they can show up and shine . My team takes care of everything . They show up for the interview . We record it , but we make it like it is and it's an interview , yeah .

Click here . Laura's gonna talk about X , y and Z , and when I say click here , or whatever the button is , it takes you over to the interview page which is gonna show your and Laura's interviews , and then you can click the little play button or however you're gonna listen to it .

Sure , but I have a flavor of like this season you can expect things like well , you can see the speakers in there , and then , if you go to the interview page once we're up , you'll see like I can lower on it's like what your topics are , and then you can see everyone else . It's just you can't press play yet .

And this is gonna sound super crappy to say , but I can't tell you how many times I've been invited to speak on a summit but I didn't . They were just reaching out cold . I've never met this person one bit , and it's actually to be .

You know , if I'm being fair , it's been a few years , or probably a couple of years , since I've been asked , simply because I think a lot of people weren't like there was a period of time where everybody was doing summits And then I feel like they kind of started to , you know , slow down in favor of other you know sort of the other things .

But I always just had my team , you know . You know again , nine times out of 10 , i didn't know the person , never met the person , but I always , like , said no , because I was like , oh , just another summit , right .

So , if I go all the way back , so when I was in grad school at Harvard , you do these showcases for agents . You do one in LA , you do one in New York And your goal is that agents will call you in , you'll have meetings with them and you're supposed to send them like a really nice thank you card or an email .

And my friends , my Harvard classmates , would come into my room and they'd be like Risa , can you help me like write this thank you card , Like you're so great at that ? Because basically , what I was having them do was like get specific . Well , what else did you talk about ? that wasn't the business . Did you all bond over the weather ?

Your favorite movie , that you both have a dog , So we would like bring that . like it was specific , Like what did you talk about ? Don't just say like , oh , we talked about like my possible career . It's like my possible , like ability to play this role and this role and upcoming like indie , whatever it was .

And my friends were getting a lot of great responses from that , And so when I started pitching for the copy chat , I did . most of my clients I did not have like celebrity clients . I wrote for a lot of people that were like health coaches . I wrote for a matchmaker . I wrote for a parenting coach .

So when I was reaching out to people , nobody knew who the hell I was . Like in the fall of 2018 , nobody knew who the hell I was . So I knew I had to apply the same thing . And so , actually , Erica Learmark if you know what Erica Learmark is I pitched Erica cold . She didn't know who the hell I was And she calls my pitch .

now she teaches part of it in her program , my five step pitch process . She calls it the red , hot , cold call because she describes it . she remember looking at it , going who the hell is this girl Like I'm in ? And the way that we do that is to get like you got to take a one way ticket to specific town .

So when I'm pitching you , I have to first show that I not just like oh , Rick , I'm a fan of your work , But like give an example . Oh my gosh , Rick , I'm such a fan of the podcast . I absolutely love your interview with Brenna , where you talked about X , Y and Z Oh my God .

And I actually shared the interview that you had , you know , with Brittany about this to my audience because it's such goals And this is why I know you'd be such a great . And then I go into specifically why I want to have you , what the goal is .

And then the magic is also in the PS , where I'm like connecting with you as a real person , Like oh my gosh , like you love rock music . Or oh my gosh , Rick , you like hockey . right , Rick , for real . Sorry , I'm outside of the pitch . No , I do . yes .

You know what I mean And I might mention that to you . And now I've had people write back to me and say , oh my gosh , Marisa , I've never had anybody pitch me in this way , Like next to you . Know , they're booking the 15-minute discovery call , So the pitch is a huge part of our process .

And so I would say and here's the other thing I want to say I'm not saying that every single person I pitched in season one said yes , that's not the case .

But I'll tell you this a lot of people that I wanted to have would go on to be on the copy chat in some point , because the way I reached out was so personable that they were like , hey , marisa , i'm not available for this , or still like let me check this out .

But we started a relationship and they were on season two , season three , season four , and so that's one of my biggest passions is to change the way we pitch for summits And from . I'm a huge fan of your work . Here's all the things that I need you to do for me .

What's in it for the guests to say yes ?

We're making sure that people go and sign up for your audience or join your community in some way . Like I mean , we only have so much time here , but there's like so many little things that we are doing during the recast , during the interviews , at the end of the interview all this to really make that special for the speakers .

So that's something that we talk about . Also , there is what I found is a lot of speakers is like the caliber of people that we bring together . It starts to also create like collaborations between what I found as the speakers and like the community that we create . And also one of the biggest things I talk about is that to be when we go back .

So , okay , how do I wanna say this ? So , yes , i worked my ass off 100% , but I cannot deny that being a white , cisgendered , able-bodied , thin woman did not help me out to get where I was . So if I claim that I wanna be a rising tide that lifts all boats in this industry and I wanna truly create an ecosystem that represents all people .

And I'm over here saying , hey , this is a summit that is 50% or more and as , like a heavy hitter or like a person who has an audience , you have the opportunity to actually become a rising tide that lifts all boats . So that's something that I encourage is that we've really , like , helped shine light on different people and their zones of genius .

So it's also asking people to be part of something that like , yes , there's something in it for you and I have those tangible things , but it's also being a part of a way that I'm trying to disrupt and change the industry at the same time , and I've had to have conversations like that with people .

But this is and it's like my old , like mission that I've been on , because I've seen the power of what happens where people turn around and go , wow , I actually had people sign up for my audience . Or I have a colleague of mine who's gonna be on the happy chat .

This is her third time And she's like Marisa any time is yes , because people sign up and then they buy for me .

She's like whatever you want , like I'm in , And I think that there's things that we've done , while also being open to how kind of not so great summits have been in the past , how we can make them better , how we can make it truly feel like a win-win . So I hope that is a good answer .

Or maybe there's a lot of talk about it but no action to back up the talk , and I love that you're doing that as sort of the foundation of these types of summits Now . So we have all that information . How do you and I know that my audience is like , okay , how do we transition into selling whatever it is I want to sell ?

This is , yes , i'm promoting me , but I ain't worried about me , i'm gonna be just fine . I want to make sure that the reputation and the integrity of the summit , like it lands . We raise the money for the charity .

So when the summit ends the following week , i usually send an email that's like to everybody , like , oh my gosh , this is how much money we raise , this is how many listeners we had , here's some of the best things that we did And here's what you can expect if you want to choose to stay part of this community . And then I usually give about .

I've done anywhere from like four to seven weeks of like a quote , unquote , pre-launch , to quote the great Brandon McGillin the pre-launch plan . And then I will go into opening the doors And I've done it . Where I've just gone straight to opening , like four weeks pre-launch , open the doors of the copy confidence site .

I've done it where there's like a webinar in between . But I like to wait like at least three to four weeks , and then I go into what . After the summit That's what I've traditionally done .

And I've had it work for like week one , week two , week three , week four . And then I start selling . But here's the thing Nobody . From the minute I start promoting the copy chat , the copy confidence society is not something like I'm talking about it all the time .

So I'm interviewing you , rick , and yes , i'm promoting the crap out of you , but I'm definitely seeding in the copy . You make a comment about something . You know what , rick , that's so great . You know , actually , inside of the copy confidence society , one of my clients . So people , there's buzz , i'm talking about it .

In the recap I say , yeah , we're opening the doors of society in a couple of weeks . So it's all part of it , while giving that space to the summit to let it be this awesome thing And then going into it . So it's not like it's a surprise to anybody . Everybody knows it's coming . But I like let that breath take place And I've done four weeks .

Seven was long because the copy confidence society used to be a higher ticket experience And then , just as we grew the audience more , i turned it into more of like a course in the community , which is what it is now , and I needed that time at this moment in my life in 2021 , where I was like I want to change it , so I needed to extend that time Change

it Yeah . Yes , But mostly it's around four weeks , Like if we do one in July , it'll be July 10 through the 14th the file . Actually that's kind of longer because we won't start promoting the . Leave them wanting more masterclass until like the beginning of September .

But I'm going to do season eight , actual So season . I took a break last year from the copy chat season six that I shared with you before . It's not new , anybody knows me . I had breast cancer last year . I'm totally fine , but we had to take a break from the copy chat . Sure , i had breast cancer .

So we're brought back season seven and I asked a bunch of people , like nearly everyone said yes And I had enough to fill a season seven and then a season eight . So we're going to do a season eight for the first time in like the beginning of 2024 , like a January one . In the society I always sell in February .

So that will be like right after for the very first time . So I'll let you know .

We haven't hit on that you feel like , oh , we should definitely talk about that .

But what we're looking at and what I think is really powerful with this system is it's not just about the quantity , it's really about the quality of the listeners and making sure that your summit is very specific .

Going back to messaging that we're not just having a summit that's like live your best life , that it's that we , that every step of the way is intentional And I think that's where these results really start to come .

You know , to life , like a client of mine did a summit for therapists to help them , you know , have their own boundaries and like bankroll their lifestyle , and I mean her first season she had 1300 people that signed up and that was a gateway to an $87,000 launch that she had . Her second season She like 2300 people . She raised $15,000 for her charity .

That's because the people knew exactly like I know this is for me So everything around it had that intention to you know that what we call like the purchasing pathway into her program , like all of that .

So I think there's such a specificity and intention that goes into every step of the system that I think is really important for people to kind of remember , like to go back always at the beginning , like messaging is key here . We can't be doing a summit that's just like live your best life or like shine the sun . We just cannot in this economy .

we're going to talk about this , but planning each day according to like different topics , so we have like messaging . We have like the Tuesday is usually like the copy , specific things like sales pages or launch emails . Wednesday is our social media day .

Thursday is more outside the box , more of like the mindset stuff , but it's all goes back to the copy chat . So the copy chat all goes back to copy .

And then this season seven will be July 10th through the 14th And our promo period we'll start promoing it as June 27th through around July 9th , and so that is a great place to check out the copy chat And a great place to like connect with me if there's something that you heard that you loved , if you were like I heard something in a different way ,

definitely . So our Facebook group is always happening . That's something that's . I don't do this all with all my clients , but the copy chat Facebook Facebook group exists . We have almost 8,000 people in there , so you can join the copy chat Facebook group And that's a great place to just see the community in like ordinary time and like what we're up to .

I grew up Catholic , so in ordinary time , like what we're up to , and you can always DM me , like on Instagram . My team does support me a little bit in the DMs , but yeah , they'll always be me . That's like initially . Like I will respond to you And that's at M , as in Marisa Tony T-O-N-I like Tony Braxton And that's my Instagram .

But I'm so glad to hear this fresh perspective and with a bigger purpose of why you're doing it and how you're doing it , and I really appreciate that .

And I'm so glad that you're having so much success and teaching people so that this is like you're creating a ripple effect and helping other people do this type of thing and with their clients and so forth , and raising money for great charities and so forth . So thanks for coming on here to chat about this .

Yeah , it's really wild And we've made it , you know , over 2 million in revenue and never spent a dime on paid advertising , and it's like that's the power of creating a community like this . So if I can help people do it , i talk about it all day , every day . So thanks for giving me the opportunity to do it . I really appreciate it .

I think it's really , really smart And I'm so glad that somebody's reinventing the how to do a summit really properly and add a ton of value on so many different levels . And I'm not just talking . You know the content that's being delivered , the why behind the summit , et cetera . So go check out Marisa . Her website is marisaquarkrincom .

You can connect with her on Instagram at mtonym as in Mulready T-O-N-I . Dm her , tell her you heard her on the podcast here And also be sure and sign up for her next Copy Chat summit , which is coming up here shortly in July . Go to thecopychatcom and you can register there .

I hope you enjoy that one And thanks so much as always for listening to today's episode . I appreciate you , my friend . Have an amazing rest of your day . I'll chat with you soon .