What doing the 100 Days to $100k Revenue Months Challenge Taught Me

And I just want to tell you right now one thing that I didn't expect was I didn't expect people would care so much , but what I noticed in posting these videos because I actually recorded the process and had my team film well , I filmed the updates daily and had my team then edit and post these videos to social media what I didn't expect was that , you know ,

people who followed me would actually care about my journey to 100k months and some people would encourage me onward in the comments and other people would DM me and say that they were watching . And then I hit a rough patch and at day 92 , and the challenge was supposed to finish on January 6th 2024 . And I still am only on day 92 .

I've continued to do revenue generating activities , but I need to officially make the videos and give a final update . So this episode will be an update through day 92 . So I didn't make it to generate $100,000 of revenue . Let me define what this challenge is and what I decided to do with it .

So , for me , what my goal was was to generate as much new revenue as possible , and so that's what I recorded in the videos which you can find on my Instagram account or my YouTube account . Both of those are linked up in the descriptions below . And where did I get this challenge from ?

Well , I saw it on TikTok , and it actually was from Alex Hormozzi , I think . He talked about how anyone could change their business or life by doing the things they need to do over the course of 100 days and just really getting good at and specializing in those things .

And so back in the fall and this was following my accident where I crashed my bike on a stupid little crash . Like I jump , I do drops , like six foot drops , six foot gaps . I'm a mountain biker , I have fun doing it . And then I'm riding home one day on a hill that I always go down . I live here in Mexico and so I always go down this hill .

It's barely even a hill , it's a decline , we'll say that , or an incline if you're going up it , but nothing major . And I'm going home after a bike ride and I would ride this hill back and forth two times a week to go to my salsa and bachata lessons and then a third time a week to go to my mountain biking , just out in a group mountain biking ride .

And so I'm riding down this hill and I don't even remember what happened . Unfortunately , the CCTV footage that I got my wife to pull from the camera the security camera on a home near where I crashed showed me that nothing happened .

I just appeared to be pedaling along to do , to do , to do , to do , and then clipped a curb , flipped over my handlebars , crashed through a bugambili , up bush bugambilias or bugambilias in English . But they're just cool little flower bush .

It's kind of prickly though , but the flower can be like , I believe , purple or red , magenta , lavender , those kind of colors , and it has like three triangular kind of diamond shaped flowers . I believe is how it looks like . Either way , I crashed to that bush got lots of like cuts and scars on my arm .

I can't put my sleeve to show you , but maybe you can see if you're looking .

Watching the YouTube video you can see that's just a little bit of the damage on my arm and if it goes all the way up to my shoulder and if you're not watching YouTube , you can see visually these podcasts and when I dive into funnels and troubleshoot funnels , you can see that on the YouTube channel .

So I Crashed with the bush and hit my head on the curb and I gashed my eye up here Over on this side , so like the flesh was hanging down there , that sucked and then I fractured my nose , which now , like I mean , this is already we're recording this in February , so it's been a several months , five months now , and I , yeah , I had a fractured nose and

then the worst part was I also had fractured the orbital palette . The orbital palette is the part that basically your eyeball sits on and it holds your eyeball up in your eye socket . It keeps your eyeball from , I don't know , becoming one with your brain . That's . I'm not a medical doctor , so that's not the technical definition , but basically I fractured it .

So they had to take titanium mesh let's call it a stretcher for your eyeball and just slide that under my eyeball , fuse it to the bones with screws and surgical magic and yeah , so it was a major surgery , simple for the . I think it's called a macular surgeon .

I don't know for the guy who performed the surgery , but major for me , and so that saw me out in my bed for three weeks where I just couldn't do anything and I Wasn't supposed to look at screens , because how they do it is they take a shoehorn Effectively I'm sure there's a better term for it and they wedge that thing under your eye and then lift your eye

or cram it as high as they can into the top of your eye Socket so you know they can stick iPhone 16 parts or 15 , whatever . The latest one is to use titanium as the framing of the phone , but basically stick that titanium mesh under your eyeball and put all the screws in until they did that .

And so the way the surgeon Described it to me and I'm gonna come back , I'm getting to the challenge but the way the surgeon described it to me is we had to manipulate your eye a lot , so there will be a long recovery . And I'm like , okay , cool .

And then a week later at the checkup , when he pulls out his skull on the desk and shows me what they did , and then he decided Show me pictures of the surgery . I don't recommend that if you're squeamish , I'm not showing those here . But then I was like , oh , shoot , okay .

So that happened and I was out , I couldn't do work because I couldn't look at screens , because , you know , when you look at screen here , I actually moves around a lot , and all that movement fatigues the eye or hurts , and so it would only take me less than 30 minutes for my eye to really hurt , and this was with a ton of pain meds , and so that was

the context for me starting this challenge .

So I'm like , well , I figure , if I can generate more revenue while I'm not able to work , and so , yeah , I rested for for the most part , for those first three weeks and then four weeks , and now we're it happens , september 16th , so now we're into the end of October and I started the challenge sometime the end of October , early November .

So Some things that I learned . Well , on the way to generating more money , I learned that not all Revenue generating activities are created equal .

So what I tried to do was just take a hundred minutes , which let's just call it an hour and a half , and Block out that time on my calendar at the beginning of every business day , and I was just going to Just do all the activities in that time , no matter what , and that was a challenge . Why was that such a challenge ?

Because I run an ads management business and I had just launched a course , and so that was a challenge . Because I had to then figure out how to reschedule and make sure that account management Happened every day and that project management Well , ads management is different from project management .

Both of those needed to happen every day , and I needed to do my legion activity . So what did I do ? I got up earlier to do it , so I did learn a lot about time management . I learned a lot about accountability that I'm nowhere near as consistent as I would like to think I was , but telling my team Was one level of accountability .

Telling you as you follow me on Instagram or on YouTube was another level of accountability . My wife is then expecting the money to roll in . That was another level of accountability . I didn't tell my parents . And another thing I might add is my Instagram account , and I'm sure you might have struggled with this decision when you first started your business .

Did you create a brand new business account or did you just convert your personal Instagram account into your business account ? Well , I took my personal Instagram account and just started using it for business when I became a host of this podcast and so that was also accountability .

But it was kind of weird because I noticed that my friends who you know how friends just see you different . Like we're in this world , this weird world of online course creators and online business owners , where it's like okay to share revenue numbers which I'll tell you how much new revenue I generated at the end of this episode and it's okay to share this .

You know , money gain , money loss like oh yeah , I'm grossing so much revenue this year and people just don't do that in normal life . Even I had this one guy , john Mendes he'll be on an upcoming episode . He's an AI expert and AI coach and I was telling him that you know I serve course creators primarily who are in the low six figures .

You know 250,000 gross . I know revenue a year and want to scale up to the high six figures , like 900 grand a year , like I serve them with ads management , and he was saying you know how weird that actually is and how that sounds . Like we're just on this podcast throwing around these numbers , like that's most people like already that's only the .

I think it's like in the top 5% of earners income earners in the US and like going on up to like maybe the top 2% . Again , you can Google those stats , I'm just guesstimating . So that was a lot of accountability that I had all of a sudden to do .

The things that grew my business and I realized I had to clearly figure out what would grow my business , and so I started with the things I thought which would be revenue generating activities , like recording this podcast , like reaching out to people to be on the podcast , planning the podcast right , dming people on Facebook or on Instagram .

This was a challenging one for me , like sliding into somebody's DMs who I didn't know who had liked the video .

Cause we take the podcast videos and my team edit short form videos from those and then they're posted to social media and the person who is in the podcast episode is tagged as a collaborator , so that my videos which they're pretty good , the short form videos I love them , you know and then those videos also show up not just in my feed but also in the

collaborator's feed , and so I had , from the beginning , set out to make videos that were worth watching , you know , maybe even aspire to be the quality of short form videos of , like Alex Hormozzi Everybody sees his stuff , right , or Ryan Panetta .

But I decided to have our videos edited in a different way , so I would then DM people who liked the videos and start up a conversation .

That was challenging for me , because I had to start conversations in a non-sleazy way , but also in a way that was getting to know somebody , but then got to know why they were following me or why they liked one of my videos . Was it just that they wanted to learn ads management strategies or were they looking for an ads manager ?

So here's one thing I really learned I learned how to have a human conversation , but I also learned how to be even more . I don't want to say pleasant , because I'm always pleasant , but you just can't directly go and ask somebody hey , so why are you following me ? Why do you like the video ?

Do you want to be busy with me or do you just want to learn for yourself , even though that does help someone ? Because I believe selling is serving , and if I can serve somebody through guiding them to my course or offering ads management , ultimately that's a win for their business , because their business benefits from it . Right ?

But for those of you that like , maybe you need to DM me on Instagram and say , hey , I've been there too , kwejo , I've outreached on Instagram . It's tough , but I definitely learned a lot . Like it made my skin thicker . I got ghosted , you know . I asked wrong questions .

Sometimes I even would mistype on my keyboard and people just wouldn't respond and I had to be very careful not to appear like a bot , you know . And so I set that activity and if this seems sprawling , it is . I have my notes right here and I'm just sharing what's on my heart . You can get some takeaways from this , hopefully .

But as I did this , I realized this whole DMing thing . It does work . You can generate business and I did generate business from it . But it's hard because in the end , I'm I'm just a super people person , like I'm not a robot . I don't like offending people , I don't like turning people off , like .

So DMing was difficult , but I did do it and most days my goal is like just start like five new conversations in the DMs , sometimes more , sometimes less . So what's something else I did for ad generating revenue ? I made sure to post these videos to Instagram , to tick tock to Facebook , to YouTube .

What I learned there is that actually another challenge that I was experiencing Because I live abroad , in Mexico , is that when I would post myself , it was like Mexicans and people from Central America liking the videos and I realized , oh shoot , I'm not reaching an audience . Well , I want to reach an audience in the States .

So then I had to find a social media manager , someone to post my videos from the States , and so that was challenging and not every platform was the same .

So here's a little tidbit I give you're traveling abroad with tick tock , tick tock notices that you're abroad and you start to see content that's not from your home country , and so that didn't seem to be as much of the case with Instagram's , and the people seeing the videos and liking my videos were still Americans and that didn't seem to be much of an issue

for YouTube . But what I had went ahead and did is had Everyone are all videos posted from the States , from a social media manager . So I learned about revenue . It didn't increase overnight . It did increase , thank God , but it didn't increase overnight .

And so I realized that all these feet not fees all these revenue generating activities were not created equally , and Some generated more immediate revenue and some took longer , like recording Podcast episodes . That doesn't always generate immediate revenue when I record an ad to put on a podcast episode that could generate immediate revenue .

What I learned to is not every ad is created equal and you kind of I had to practice Different ads , that I have plenty of different ads that have gone up on the podcast Offering my services and not everyone yielded the same result . I got a lot better at delegating tasks within my business . I got taught a big lesson .

Well , this whole thing humbled me and again I'll share where I got to in new revenue at the end of the podcast coming up here .

But this humbled me because I realized when you do some of these activities that are truly moving the needle , then you create momentum , as in people responding to you , new emails coming in , more guests requesting to be on the podcast .

You know , either unsolicited or people who you'd reach out to to be on the podcast , but there's just more stuff happening and then you realize if you don't have systems for that stuff , that stuff becomes overwhelming . That was humbling .

I realized that in order to grow , I should have been focusing on these revenue-generating activities all along and I would have grown sooner . I also ended up starting a new format of collaboration before this challenge the Q&A video collabs that you've seen on Instagram , where I have a collaborator .

They ask me a question and I give an answer , and then there's another video where I ask them a question and then they give an answer , and so then I post the videos to my feed , but I also tag them so that they're and ask them to be a collaborator on Instagram , so that the videos show up on their feed too , and so that both of our audiences are grown .

Lots of the people I collab with have a bigger audience than mine , so what do I do ? I post the video to make up for that difference in audience size , which this is something you could do too .

I post a video across all of my social media , tagging them to give them more exposure than just the 500-ish people that follow me on Instagram , and so that was something new that was birthed out of this challenge . And then doing the basics .

Like , I had sold around 90 courses at that point , so I was emailing people who had registered for my course , you know , and I was reaching out to people who had already been on the podcast to be on the podcast again . The pacing was very hard . It was hard to keep the pace , and I did , though for the most part . That's why I made it to video 92 .

And here is the new revenue generated .

So , in up through day 92 , and these are business days , though I first started out working on the weekend and then realized that was a bad decision I generated recurring revenue $20,900 of new recurring monthly revenue , and that would be in the form of ads , management and then , grand total , I generated not 100K of new revenue , it was only so , I guess .

Then one time fees and other courses being sold and strategy calls that I did , I generated a new $13,059 in revenue .

So to me that was quite humbling because I thought , maybe naively , that I could just get to 100K months and my wife was rooting for me and she was praying for me and she was supporting me as I got my organizational act together and we would walk and talk and dream and I would talk to other I mean , you know who you are other online course creators and

people who are just in my camp and I thought I could get higher . I had hoped secretly that I could get to like $60,000 of monthly recurring revenue . So here's what I'll leave you with that , just that increase , which I didn't meet the goal of 100K , but I did get somewhere . That took a lot of personal growth and my business had to grow a lot .

The systems had to mature , my communication with my team had to level up and get more efficient . I had to get a lot better about focusing my time to do what absolutely mattered , and so do I recommend that you start a challenge like this .

Yeah , you learn so much about yourself , but count the cost before you start , friend , which is that it will take commitment and dedication to finish it . And I hereby solemnly swear to finish those last eight days I guess from 92 to 100 , and those will be coming out on Instagram .

If you wanna see those , follow me on Instagram the link is in the show notes below or go and subscribe to the YouTube channel and you can see those there . Until the next time that you hear me or see me , be blessed Bye .