Danny Bass has finished gardening leave and reflects on six months outside the media bubble. He’s still off social media and explains why workplace yoga and meditation won’t fix industry's mental health issues. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
The marketing industry is trapped with the wrong measurement indicators for actual business growth. IAG’s former Marketing Effectiveness Lead, Matt Daniell, says “attribution models, short-term response campaigns and other crap” is confusing everyone. He joins Executive Editor Paul McIntyre, Ali Tilling, VML Y&R chief strategy officer, TrinityP3’s MD Nathan Hodges and Mal Dale at The Readership Works on the new mindset starting to emerge in measurement. See omnystudio.com/listener for privac...
James Warburton talks to Mi3 Executive Editor Paul McIntyre on the odds for real collaboration between TV broadcasters, Seven’s catch-up job on tech and systems, why he texted Matt Preston on his first day in the job and the future of ad loads for marketing effectiveness See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
Volvo’s marketing boss Julie Hutchinson says Volvo got too reliant on performance media at Carsales, CarsAdvice and Carsguide and didn’t build Volvo’s brand appeal for buyer consideration in the the luxury auto segment. The new strategy is working. She joins Mindshare’s Joe Lunn and whiteGREY’s Lee Simpson on winning the 2019 Media Federation Grand Prix. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
In this podcast hosted by Mi3’s Executive Editor Paul McIntyre, Nine’s Chief Sales Officer Michael Stephenson goes into bat against Wavemaker CEO Peter Vogel on Nine's key Upfronts announcements for 2020. Stephenson says Nine is transforming to become a “marketing platform” to compete with Big Tech. It now has 11 million users logged-in following the Fairfax Media acquisition and has invested in an in-house “effectiveness unit". Peter Vogel has some counter-arguments. See omnystudio.com/listener...
In Part Two of The Indies, founders at The Hallway, Mutiny, The Royals and Sparro outline the new opportunities competing against global agency networks and consulting firms in predictive data, specialist creative, full-service media and creative and specialist digital performance. Big brands, they argue, are buying the line. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
The movement by brands to in-housing marketing, media and communications functions is all but over in its current form. But new operating models between agencies and marketers are underway. Mi3’s Executive Editor Paul McIntyre talks to IAG’s Director of Content and Customer Engagement Zara Curtis, Tumbleturn Media’s Jen Davidson, WPP's Hogarth CEO Justin Ricketts and CX Lavender’s Will Lavender. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy informat...
Coming in hot off Network Ten’s Upfronts, Mi3’s Executive Editor Paul McIntyre talks to CEO Paul Anderson and Chief Content Officer Beverley McGarvey on marketers’ return to TV’s top-of-the-funnel brand credentials, fixing Ten’s 2020 first-quarter audiences and moving the market on from overnight ratings. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Consulting firms or private equity will acquire, break-up and spin-off new creative-media agency networks within a few years, says the deputy chairman of $90bn investment firm Magellan and veteran WPP global agency executive Hamish McLennan. He talks with Mi3’s Executive Editor Paul McIntyre. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
The global agency holding groups are challenged, the consulting firms are making moves but brands are not backing new indies and start-ups, despite their frustrations. Or are they? Mi3 Executive Editor Paul McIntyre talks to the CEOs at Bastion Collective, Lavender CX and the listed RXP group for a reality check in the first of a new series on the future of Big versus Indie. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Marc de Swaan Arons says marketers have lost their way in the past decade. He tells Mi3 Executive Editor Paul McIntyre how marketing and its downstream industries from media, agencies and tech can rediscover their mojo. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
“Talk radio is a circus,” Jack Singleton tells Mi3 Executive Editor Paul McIntyre as John Singleton & Co prepares to exit their final media investment, Macquarie Media. He opens up on the fine line between driving audiences for advertisers and getting bitten, and why the Singletons will stay well clear of the ad business. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Audi’s chief marketing and customer officer Nikki Warburton talks with Mi3’s Executive Editor Paul McIntyre on her media mix, driving a new agency model which demands brand owners share their data, martech’s limitations and how much time she spends on media and communications (it’s not much). See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Cadreon’s Raph Hodes, Omnicom’s Kristiaan Kroon, IAB CEO Gai Le Roy and Audited Media’s Josanne Ryan dive into the new world of data ethics arising from the ACCC’s Digital Platforms Inquiry. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
This is a powerful, potent and problematic podcast. A CMO, a creative and a publisher talk frankly to Mi3’s Executive Editor Paul McIntyre on the raging bias of ageism in marketing, agencies and media. It’s crippling the marketing industry’s ability to connect with 2 million high-spending, defiant, culturally connected, tech-savvy 50-65 year-old women. Few get it. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
IAG’s outspoken CMO Brent Smart is joined by The Monkeys CEO Mark Green to talk martech, media and creativity and busting fancy attribution modelling myths with Mi3’s Executive Editor Paul McIntyre. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
Stan’s CEO Mike Sneesby opens up with Mi3 Executive Editor Paul McIntyre on what's next in the streaming wars, a 40% lift in daily viewing time on Stan, plans for 3 million customers and why he’s holding to a no ads policy. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
With pitching, procurement and transparency back on the boil, Mi3’s Executive Editor Paul McIntyre talks to former Commbank media GM Jen Davidson, now at Tumbleturn Media, Trinity P3’s Darren Woolley, Slingshot’s Simon Rutherford and Brand Traction’s Jon Bradshaw about hollow claims and meaningful change. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Online tradie marketplace Hipages wanted to reduce its heavy reliance on Google Search. It tried TV to build its brand and short-term sales took off too. Stuart Tucker, Hipages chief customer officer, talks to Mi3’s Executive Editor Paul McIntyre about his secret sauce. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
Privacy probe: The ACCC’s digital platforms report is finally out and it’s a beast. Mi3’s Executive Editor Paul McIntyre covers three critical developments with Southern Cross Austereo CEO Grant Blackley, Mutiny’s managing partner Henry Innis, Brand Traction’s Jon Bradshaw and the regulatory affairs heads at Nine and News Corp, Clare Gill and GK Schubert. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Media Federation board members come out swinging in defence of the smarts, curiosity and hunger of agency talent in their twenties and thirties in a robust debate with Mi3’s Executive Editor Paul McIntyre. The MFA’s industry-wide shutdown in October for MFA EX is just the start. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
Mike Doyle, head of marketing at 70-store fashion chain City Beach, talks with The Lumery’s Raj Kumar and Mi3’s Paul McIntyre about why marketers feel “locked-in” to their expensive customer experience and Martech investments. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
Samsung’s head of media Beau Curtis has concerns about adtech returns and wants industry to move beyond media metrics to business results for marketing to build boardroom cred. He talks with Mi3 Executive Editor Paul McIntyre, IAB’s CEO Gai Le Roy, Adobe AdCloud's regional boss Phil Cowlishaw and Brand Traction’s Jon Bradshaw. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Regulator's romp: The ACCC's investigation into the digital platforms is now with the federal Government and the implications could be profound. Mi3 Executive Editor Paul McIntyre puts GK Schubert and Clare Gill, who lead government and regulatory affairs at News Corp and Nine respepcitvely, into the pit with Omnicom Media Group’s Kristiaan Kroon. Everything professionals in marketing, agencies, media and tech need to know is here. See omnystudio.com/listener for privacy information. See omnystu...
PwC’s Justin Papps muscles up with Omnicom’s Kristiaan Kroon, Nine’s Michael Stephenson and SCA’s Brian Gallagher on PwC's Media Outlook forecasts. Nine and SCA think they can close the gap on the Google-Facebook ad duopoly and Brand Traction’s Jon Bradshaw tells Mi3’s Executive Editor Paul McIntyre what marketers have to do next. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
The cookie meltdown, a new era of consumer consent for personal data use and tracking will hit marketers first party data strategy as hard as media and tech companies. News Corp’s Suzie Cardwell, Publicis-owned Performics' Jason Tonelli and Andy Lark outline the disruptive regime change most brands are missing in the second part of the cookie meltdown series with Mi3’s Paul McIntyre. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Brad Moran, the man behind Coles’ new online media platform, says "closing the loop" between ads and shopper purchases will spark a retail media boom. Moran wrestles with Nine’s Pippa Leary, Brand Traction’s Jon Bradshaw and Mi3’s Executive Editor Paul McIntyre on what it means for moving people through the classic marketing funnel from brand consideration to a transaction. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Two former Deloitte execs explain why they moved to DDB-owned Interbrand as a raft of consulting firms departures continue. The AFR’s professional services editor, Edmund Tadros, explains the consultants’ pressure for growth and margins and host Paul McIntyre speaks to Jon Bradshaw to get a CMO’s view on it all. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Large chunks of Australia's $9 billion online ad market are challenged as user tracking via web browser “cookies” hits a wall. Former IAB chairman and ex-News Corp digital boss, Cameron King, and Verizon Media’s Sebastian Graham join Mi3 Executive Editor Paul McIntyre and his regular guest marketer Jon Bradshaw for some straight talk on what it all means for advertisers, agencies and media. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information....
Green shoots? Paul McIntyre talks with the founder of Standard Media Index Jane Ractliffe on the troubled ad market while Jon Bradshaw unpacks it for brand-owners along with the boom (and peak?) in direct-to-consumer businesses like Dollar Shave Club and Harry’s. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
