Busting marketing's addiction to misleading, real-time dashboards with emerging new models
Nov 07, 2019•28 min•Season 1Ep. 32
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Episode description
The marketing industry is trapped with the wrong measurement indicators for actual business growth. IAG’s former Marketing Effectiveness Lead, Matt Daniell, says “attribution models, short-term response campaigns and other crap” is confusing everyone. He joins Executive Editor Paul McIntyre, Ali Tilling, VML Y&R chief strategy officer, TrinityP3’s MD Nathan Hodges and Mal Dale at The Readership Works on the new mindset starting to emerge in measurement.
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