Seven's James Warburton on cracking the SVOD market, his text to Matt Preston, reducing adloads and why it matters to marketers
Nov 04, 2019•24 min•Season 1Ep. 31
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Episode description
James Warburton talks to Mi3 Executive Editor Paul McIntyre on the odds for real collaboration between TV broadcasters, Seven’s catch-up job on tech and systems, why he texted Matt Preston on his first day in the job and the future of ad loads for marketing effectiveness
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