Martech crunch: snake oil tech “overselling” as marketers “over buy”
Jul 15, 2019•20 min•Season 1Ep. 12
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Episode description
Mike Doyle, head of marketing at 70-store fashion chain City Beach, talks with The Lumery’s Raj Kumar and Mi3’s Paul McIntyre about why marketers feel “locked-in” to their expensive customer experience and Martech investments.
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