Samsung questions the efficiency and costs of programmatic advertising tech
Jul 08, 2019•26 min•Season 1Ep. 11
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Episode description
Samsung’s head of media Beau Curtis has concerns about adtech returns and wants industry to move beyond media metrics to business results for marketing to build boardroom cred. He talks with Mi3 Executive Editor Paul McIntyre, IAB’s CEO Gai Le Roy, Adobe AdCloud's regional boss Phil Cowlishaw and Brand Traction’s Jon Bradshaw.
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