Brand 'in-housing’ is too hard - new outsourcing models emerge
Oct 14, 2019•34 min•Season 1Ep. 27
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
The movement by brands to in-housing marketing, media and communications functions is all but over in its current form. But new operating models between agencies and marketers are underway. Mi3’s Executive Editor Paul McIntyre talks to IAG’s Director of Content and Customer Engagement Zara Curtis, Tumbleturn Media’s Jen Davidson, WPP's Hogarth CEO Justin Ricketts and CX Lavender’s Will Lavender.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
For the best experience, listen in Metacast app for iOS or Android