Google Search is a drug - why digital start-ups are switching to TV
Aug 05, 2019•22 min•Season 1Ep. 15
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Episode description
Online tradie marketplace Hipages wanted to reduce its heavy reliance on Google Search. It tried TV to build its brand and short-term sales took off too. Stuart Tucker, Hipages chief customer officer, talks to Mi3’s Executive Editor Paul McIntyre about his secret sauce.
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