Download BOWIMI's Top Sales Tips and Tricks Course https://share.hsforms.com/1MYRWIkOjQwGK8jZLfUM-rA3imh If Brand is frontman, Marketing: guitar and Operations: bass Field sales is the Drummer The pulse, heart beat Momentum-thumper, good mood-pumper Field sales builds hustle and graft. J’Adore the Road Runners, Street Stompers, Pavement Pounders But field sales is toil, hard-graft, rejection. Get it right and you're brand will be flying, turn-up unprepared and you'll be down a path of soul-crush...
Mar 27, 2023•50 min•Ep. 70
Subscribe to the Hungry Newsletter for more Challenger Sales Tips and Tricks (coming soon) Maybe THE most important podcast I’ve EVER recorded. Getting ON shelf is EASY. Getting OFF shelf is HARD The work really starts getting your brand in peoples hands, homes and habits. 🍯 Struggling to win a listing? 🍯 Shoddy Rate of Sale on the verge of being delisted? 🍯 How to ACTUALLY manager availability without pissing off your buyer? 🍯 How to negotiate Joint Business Plan’s with buyers? THIS IS FOR ...
Mar 20, 2023•2 hr 42 min•Ep. 69
I was lost and confused and ain’t-gettin’-no-satisfaction My noggin’ a pavlova of palaver Soul craved a big pudding of deep-melting green and bright-bouncing yellow countryside Voluptuous blue skies, stress-incinerating views and salty kisses of sea air And, of course, mighty Avalanches of Food-Glorious-Food Padstow, Cornwall 2022. At Paul Ainsworth at Number 6 - I devoured a wondrous experience. Witnessing the soul-in-the-game dedication to craft. The hell-bent obsession Fastidious attention to...
Mar 13, 2023•2 hr 58 min•Ep. 68
A true David vs. Goliath story… buckle up, strap in, pour yourself a brew, grab a hobnob or two For yeeeeeeears, Food delivery was hogged by two silver-back Gorilla-Goliaths Big hairy beasts Uber EATS and Deliveroo Until 2020 When rapturous sparkle-eyed challenger charged in With even bigger-hairy audacious goals Deliveroo-ing a UBER heavy blow to their ankles Enter Foodstuff *THE* challenger brand delivery app: - Pedals Not Petrol, deliveries are 100% Emission Free - EXCLUSIVELY for Indies oper...
Mar 06, 2023•2 hr 37 min•Ep. 67
Rory Sutherland has SO many delicious aphorisms like: “…Hipsters Raise the Ceiling and Chains Raise the Floor” “....The opposite of a good idea is a good idea" Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair Ogilvy Our conversation was a riot of fun, a roller coaster adventure ON THE MENU: 1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea 2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better 3. John Cleese L...
Feb 27, 2023•2 hr 51 min•Ep. 66
Grenade Came. Saw. Conquered. Grenade are THE O.G. quintessential challenger brand. Juliet Barratt and Al Barratt quintessential challenger founders. Grenade won listings at Waitrose & Partners , Sainsbury's , WHSmith Marks and Spencer , Tesco Morrisons and many, many more In 2021, they sold to Mondelēz International for £200 million. Thrilled to Welcome Jules as the latest guest on Hungry. 🍊ON THE MENU: 1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT 2. The Raising Mone...
Feb 13, 2023•2 hr 35 min•Ep. 65
Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunk They danced all night long (allll nigghht) Here comes the hotsteppaa (murderaaa) This Party is collaborating with Michelin Star Chefs. A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide. How? - Michelin Chef Collaborations = Authority. - Branded on Menu = Social Proof + Speak to Shopper Out of Home - Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occas...
Feb 06, 2023•39 min•Ep. 64
Subscribe to Hungry Friday Feast News Letter for Cold Email Tricks and Tips - A very-very tall man walks into a bar. He's selling Alcohol Free Beer. Barman: “You crazy mate, this is a battle cruiser, a la boozer” That very-very tall man is my friend, Aaron Duffett 2023 Low to No is all the rage. 2019 - it was nascent, unknown, weird like selling Air Con to Eskimo After a career at The HEINEKEN Company Diageo Camden Town Brewery Duff is On Trade Director at Lucky Saint | B Corp™ Duff’s spear head...
Feb 06, 2023•35 min•Ep. 63
3 weeks. No sleep. Thudding showers of screaming panic. For years Josh felt a miffed malaise. Finally. He escaped The City and bosom of bulging bonuses Followed his calling. His dream. Founded MoMo Kombucha. Suddenly. Puddles of panic. A 3 week panic attack. Josh felt separate from reality. There’s a dark shadow to being a founder that NO ONE talks about. Struggling right now? This episode is for YOU. Thrilled to welcome my dear friend Josh Puddle founder of MOMO Kombucha MoMo is BANGING MoMo bu...
Jan 30, 2023•2 hr 34 min•Ep. 62
“How do you ACTUALLY win a listing at Waitrose?” “Why do brands get DELISTED?” “Can challenger brands STILL EXIST in a cost of living crisis?” “What should we ACTUALLY include a buyers deck?” Thrilled to welcome James Bailey , CEO of Waitrose as the latest guest. James’s career sparkles 🥑 Buying Director at Sainsbury's ’s, originated @Future Brands strategy, guided Year 1 execution, lead a team of 150. 🥑 Executive Director at Waitrose & Partners - responsible for the #1 premium grocery ret...
Jan 23, 2023•2 hr 41 min•Ep. 61
Setting goals is SO HARD. How many goals is the right amount? How do I stick to them? How do I track them? I don’t even know what I want to do, so how can I set goals? This raucous rigmarole percolates my mind - a washing machine of confusion. But, If Dreams give Life, Goals give Purpose. Goals are vital. This year’s final episode of Hungry is with the wonderful Sam Wigan , Life Coach, co-founder of Beluga Bean with Planet Organic Ltd founder Renée Elliott A Master Class in goal setting for Foun...
Dec 15, 2022•43 min•Ep. 60
Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too. BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line. Save time, planning out your sales routes. Quickly sort out transfers orders Track store availability to ensure...
Dec 05, 2022•2 hr 40 min•Ep. 59
3 am. Wide awake. Even at £100 million turnover, the sleepless nights never go away. Ed Perry founder of COOK struggles and suffers. I bloody love COOK. COOK coalesced through my childhood Spag bowls, Fish Pies, Lasagne Warm hugs in cold freezers. Palaver of a Day - Choccy pud pud melts the stress away Ed's built a marvellous mensch of a business: * For the last 9 years, COOK’s featured in the top 100 Best Companies To Work For list. * 2021 ranked as the #1 Food & Drink Company To Work For. ...
Nov 28, 2022•2 hr 38 min•Ep. 58
This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns , co-founders of Analogue **Thank me later, download the presentation deck here. What ON EARTH ACTUALLY is a brand? I ask all guests. Fountains of wisdom surface “Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens "Brand is a personality” - Camilla Barnard, Rude Health “Brand is a collection of people with aligned values...
Nov 17, 2022•24 min•Ep. 57
My inner critic is right little mendacious bastard More annoying than he who wears GymShark to the pub Or she who works in P.R. with a “side hustle” An Interior Design Instagram page for a two-upper, two-downer… "just off” Wandsworth Common My malignant thoughts curdle Hot-spikes of self doubt join the party “You’re not good enough” “That was a pile of shit” “DO MORE” When the miffed-malaise seeps in I ALWAYS return to a delicious meditation taught by Sam Wigan . Thankfully, Sam is the latest gu...
Nov 14, 2022•2 hr 45 min•Ep. 56
In 17 years, Sam didn’t interview ONE black person. Out of 10,000's of brands in Major UK retail, only 4 are black owned. Unconscious racism scurries through the underbelly. Its ghoulish ghosts linger in the shadows. Until 2020, post George Floyd. Sam Akinluyi felt a raw-stinging, deep-throbbing laceration. Laceration catalysed action. Sam founded Add Psalt a non-profit helping black founders enter FMCG. PSALT have partnered with Sainsbury's , Waitrose & Partners , Ocado Group , Tesco , Asda...
Nov 06, 2022•2 hr 39 min•Ep. 55
Imagine for one, tiny iota, ickle smidge of a milli-second WINNING a Sainsbury's and Tesco listing *WITHOUT* even pitching. Enter &SODA The power of packaging. Gorgeously-wild - plunges you into Party time tonight. Let’s Be Havin Ya’-Liquid. DC-10/10 flavour. Glugg-back-Glasto. Tastes like Techno. Barry Darnell is founder of &SODA and analogue and is the latest guest on Hungry We wax lyrical about building brands with character. There’s also something EXTRA EXTRA special to accompany thi...
Oct 31, 2022•1 hr 26 min•Ep. 54
A Colombian Carnival glided down my gullet Coquettishly carousing my taste buds Dark and Zesty over ice. Rolling-your-toes-through-sand-Blisss Even slipped into my Havianna sandals-with-a-cheeky-strap - you ok hun? "ALEXAAAAAAAA - Daddy’s home, put on Daddy’s fave - Texas "Inner Smile” Caleno is bamboozingly banging. Fiesta of Flavour sans Full-English Hangxiety Caleno’s delicious success: won listings at Sainsbury's , Waitrose & Partners , Marks and Spencer s Caleño Drinks ’s founder, Ellie...
Oct 17, 2022•2 hr 39 min•Ep. 53
What's your Everest? Every brand is summiting their own Everest. Starting a brand is HARD. Marching through the arduous abyss. Spencer Mathews is a fountain of grit, resilience and self-awareness. Why? He does HARD things regularly. Ice-Ultra Marathon’s across spine-shatteringly cold vistas. Or The Marathon Des Sables a six-day, 251 km ultramarathon in screaming-frying-pan-heat. A sandstorm of strife. Spencer, is founder of Clean Co. winning listings at Sainsbury’s, Waitrose, Tesco, Morrisons, l...
Oct 17, 2022•2 hr 42 min•Ep. 52
Suffocating rain slowly screamed down just before Christmas. Hunkered at a bus stop in Islington. Hiding. Gorging on chocolate bars to escape gut-wrenching pain. At the final minute, OLLY’s lost HUGE sums of funding A signed-sealed-delivered-I’m-Yours deal...GONE. KAPOOCH. “Let’s sack it off” “Find another job” menaced through Olly’s mind. But, like, all great leaders, Sergeant Snack-a-nator came back stomping OLLY’s won listings: Sainsbury’s, Tesco, Waitrose, Ryanair, Morrisson’s Easy Jet Feel ...
Oct 10, 2022•1 hr 29 min•Ep. 51
Pressure. Perfection. Stress. Suffering. Teamwork. Trust. Authentic Creativity. Delicious leadership lessons bubble in the kitchen and spill in the board room. Leading a brigade of chefs or challenger brands are the same. The latest guests on HUNGRY. are James Cochran and Dan Henry. James’ career sparkles: - Worked under Bret Graham at The Ledbury, taking it from a 1 to 2 Michelin Star * - becoming the 11th best restaurant in the world. - Head Chef of The Harwood Arms, London’s ONLY Michelin Sta...
Aug 30, 2022•1 hr 26 min•Ep. 50
"Rockstar Entrepreneur" is the BIGGEST load of tripe. Instagram added a vacant veneer A razzle-dazzle romanticism to entrepreneurship. Fake Gnashers. Faux Gold. “Swipe Up for my course on How I Sold 500,000 Bits-of-Coin from the Homebase car park” "YOOO’ flying PJ” - on photoshop in their PJ’s waiting for Lasagne and Garlic bread to *bing* People pine to be a Pearly White founder. The issue? Completely false expectations. Simon Chard , described the journey as “Being chained to a speed boat, fly...
Aug 15, 2022•2 hr 30 min•Ep. 49
HANDS DOWN my favourite day of the year. Even tops when I got a pair of Heeleys (with green lights) for my 25th. Summer yawns, the sun shudders in the high blue skies like a white marble. Meatopia an unctuous utopia of unreal grub. A bacchanalian flame-soaked meteorite of food, fire and booze. This Little Piggy went Tobacco Docks, “Me, Eat” - stuffing my face, Notorious P.I.G. style. Washed down gallons of Beer, the colour of Autumn, cold like Winter, tastes like Spring. A Notorious B.I.G line u...
Aug 01, 2022•2 hr 35 min•Ep. 48
Riverford, desperately needed consumers to understand their “WHY". But How? Enter Perry Haydn Taylor Hayden Taylor. Perry and Riverford Organic Farmers 's founder, Guy Singh-Watson escaped the brash, banal board room. They went surfing in Devon. Under boundless blue skies, sat on a rock, watching the rolling glittering waves. Salty sea air greased their conversation, Perry dug deep. Deep Deep Deeper Riverford’s WHY? "Solving Greed" Next, Perry and big fish, conjured Riverford’s delicious slogan ...
Jul 25, 2022•2 hr 50 min•Ep. 47
I always dreamt of this marriage. In 2020, the first time, my Frodo-saucisson-fingers slapped the record button. I dreamed of marrying an O.G challenger with a buccaneering brand with bigger-than-BIG dreams. Keir Carnie , Edward Williams and Jamie Laing are THE puuurrrrfect trio. Ed and Jamie, co-founders of Candy Kittens Gourmet sweets tickle my inner-glutton glutton into gleeful bliss. CK's gargantuan success: won listings at Sainsbury's ’s, Waitrose & Partners , Ocado Group , Whole Foods ...
Jul 18, 2022•2 hr 33 min•Ep. 46
STOP thinking like a Challenger Brand, please. Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality. Post BrewDog , challenger brands act like Punk Bands. Minor Figures took a screw-that view and forged a new path. They act like a FUNK BAND. Stuart Forsyth , taught me: "We play our groove and let our people come dancing” Mind-bendingly banging products. Weird. Lurid. Wonderful. Avant-garde, chilled-contrarians fusing music, coffee and art. Cult-like evangelists, v...
Jun 27, 2022•1 hr 27 min•Ep. 45
HOW SEEDLIP PIONEERED THE LOW-TO-NO CATEGORY AND WON LISTINGS AT WAITROSE, M&S, OCADO AND MICHELIN STAR RESTAURANTS - BEN BRANSON This conversation CHANGED EVERYTHING. Ben taught me, NATURE IS EVERYTHING. Hold ya horses - You may think, I’m slipping into a pair of Tom’s, carousing through Tooting Bec, fondling Daphodiles, listening to Tame Impala (sounds banging tbf) It’s NOT. Nature and the founders journey are inextricably intertwined. Nature, like start ups: Pain and Chaos wield Flourishi...
Jun 27, 2022•2 hr 31 min•Ep. 44
If Willy Wonker chinned a few shandy’s and fornicated with Lego Land. Their love child? Pleesecakes . Scrolling through their Insta, irreverent and utterly unctuous. Cathedrals of Cheese cake, coquettish and magnificent, doused in delicious decoration. Mind-bendingly banging. Pleese Me, Pleese Me, Pleese Me - Teeeasee me babyyy, Til’ I lose control My Childhood-Curiosity carouses with my Dad-Bod gluttony. Pleeeeeese Sir, Gimme Mo’, MO BUT. Peel behind the pleasing veneer and meet their founder, ...
Jun 20, 2022•1 hr 29 min•Ep. 43
An electric pudding of nerves - pacing and pacing and pacing. Foiled in ferocious imposter syndrome. Barrages of self-doubt pinged and zinged around my nut like furious pinballs. "My first EVER DRAGON on the poddy!??!” “I CANNAE do this, Dan-ae?!" Sarah Willingham's career sparkles: - Head of International Expansion at PizzaExpress and Planet Hollywood - Bought, built and sold the UK’s largest chain of Indian Restaurants, Bombay Bicycle Club - 2015 - 2017: Sarah was a Dragon alongside Peter Jone...
Jun 13, 2022•1 hr 10 min•Ep. 46
WIN FREE SAUCE SHOP SCOTCH BONNET CHILLI JAM (IT'S SOOO BANGING!!) We're running a deliciously sauuucyyyy competition for this episode - WIN Scotch Bonnet Chilli Jam - take your sarnies or BBQ to a different stratosphere!! How? Simples. 1. Please SHARE this pod episode on your LinkedIn or Instagram stories 2. TAG ME. LinkedIn: Daniel Pope or Instagram: _hungry.pod 3. We'll select a WINNER at random and send you Sauce!! Episode below - Plunged into delicious oblivion. Stumbled in 50-Shades-of-squ...
May 30, 2022•1 hr 25 min•Ep. 45
