Episode description
3 am. Wide awake.
Even at £100 million turnover, the sleepless nights never go away.
Ed Perry founder of COOK struggles and suffers.
I bloody love COOK.
COOK coalesced through my childhood
Spag bowls, Fish Pies, Lasagne
Warm hugs in cold freezers.
Palaver of a Day - Choccy pud pud melts the stress away
Ed's built a marvellous mensch of a business:
* For the last 9 years, COOK’s featured in the top 100 Best Companies To Work For list.
* 2021 ranked as the #1 Food & Drink Company To Work For.
* + £100 million, 1600 employees, 90 stores, 900 concessions
Whisked and folded in all of COOK’s success is thick lashings of grit, graft and resilience.
ON THE MENU:
1. Why the first year’s is Meant To Be Hard - Hang in There + Show Up Everyday
2. Why you *DON’T NEED* Market Research to Create Insane Products - Have a Panel of 5 Believable People
3. Why COOK Said NO to Supermarkets and The Best Brands Define Themselves by what they say No To
4. Why you MUST have a Healthy Paranoia About Your product - Never Cut Corners to Unlock more Customers
5. Why Pricing is an Art Not a Science - Customers Don’t Shop with an Excel Spread Sheet
🤝 Let's Connect!
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