Nibbles 01 - How To Build Brands With Character That Actually Stand Out In Crowded Categories - Barry Darnell & Mike Johns - podcast episode cover

Nibbles 01 - How To Build Brands With Character That Actually Stand Out In Crowded Categories - Barry Darnell & Mike Johns

Nov 17, 202224 minEp. 57
--:--
--:--
Listen in podcast apps:

Episode description

This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns, co-founders of Analogue

**Thank me later, download the presentation deck here. 

What ON EARTH ACTUALLY is a brand? 

I ask all guests.  

Fountains of wisdom surface  

“Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens 

"Brand is a personality” - Camilla Barnard, Rude Health  

“Brand is a collection of people with aligned values” - Barry Darnell, &SODA 

“Brand is an entity and how you show up” - Ellie Webb, Caleno  

How to create a brand that palpably tickles consumers souls? 

Sings and sparkles and gorgeously glows on shelf  

Leaves consumers head-over-heels-in-love 

Well,  

Good News  

The first HUNGRY NIBBLES episode with Barry Darnell & Mike Johns is NOW LIVE 

Short, snappy, specific podcast episodes.  

Barry and Mike, very kindly pulled together an accompanying deck. 

Sommelier's Suggestion:  

  1. Read the deck 
  2. Listen to the podcast episode  
  3. Reflect on your brand 

 

Don’t scoff hastily. Absorb slowly. Enjoy irresponsibly
 

Still rather Hungry ?


I write extra content on LinkedIn - follow here

Feeling cute, might delete? Follow us on Insta, hun  

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Nibbles 01 - How To Build Brands With Character That Actually Stand Out In Crowded Categories - Barry Darnell & Mike Johns | HUNGRY. podcast - Listen or read transcript on Metacast