Stoicism is THE operating system for F&B founders to smash through struggle. My latest guest on HUNGRY. is Ed Hauck, co-founder The Curators. Ed, like me, is fascinated with stoicism. The Curators curate a smorgasbord of scrumptious snacks: Jerky, Billtong, Chorizo sticks, Pork Puffs and Peanuts. They’ve won listings at: Waitrose, Sainsbury's, TESCO, Morrisons My goal with our conversation? Make stoicism palatable for buccaneering brands. ON THE MENU: 1. HOW TO CRACK THE NPD PARADOX: INNOVAT...
May 16, 2022•1 hr 20 min•Ep. 44
In 2006, finally, something erupted. Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food. Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park. A cacophony of precocious cardboard-with-a-conscience. In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!! Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves. A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing...
May 09, 2022•1 hr 19 min•Ep. 43
Never been SO NERVOUS to publish a podcast. Somedays, my mental health is a magnificent malignant feast. Self-esteem like a feeble Pringle in a February puddle. A seething swap of mucky self-doubt, pillaging positivity. Nuclear explosions of imposter syndrome erupt through my noggin. “You’re not good enough!” “Why bother?” “That was sh*t you scum bag”” My latest guest on HUNGRY. is Harry Turpin, a dear friend and a kind soul. Harry is founder of The Savourists: they’ve won listings at Whole Food...
Apr 26, 2022•1 hr 22 min•Ep. 42
At the door step, everything eased. Mind churning like miffed butter, flecked with F*ck-me-there’s-just-too-much-on! One of those INTENSE days. Emails eviscerating Zen, to-do lists trampling Calm. Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion. Mindful Chef is more than a recipe box. A panacea against the pummelling of putrid notifications. Banging recipes and Build-Your-Own-Meditation-Retreat at home. Slip into sliders and sarong (yeh, climbed MK 2013 -...
Apr 11, 2022•1 hr 19 min•Ep. 41
My sleepy inner glutton woke in wild alarm with furious wet eyes. Mooching through carbohydrate cathedrals of pasta and sarnies and sourdough. Blistered rust-coloured chicken, chips with a glass-shattering crisp, swimming in a swamp of glistening gravy. Pummelled with dish after dish of dee-lish. Tom Straker’s food is other-worldly and soul-nourishing. MANZZ GOT THA FOOOOOOD CUZZZZ. Tom is the latest guest on HUNGRY. My goal? Unpack crucial lessons from running high-octane kitchens, apply them t...
Apr 04, 2022•1 hr 4 min•Ep. 40
“I’ve literally lost my identity?” “Who on earth am I?” “How do I come back from rock bottom?” These thoughts ricocheted her mind like an anxious pinball in an angry blizzard. Dominique was lost. Recruitment career didn’t go to plan. Singing career didn’t take off. Searching and searching and searching. Until she found… Food, Glorious Food. Founder of Woolfes kitchen, who make a riot of heinously-addictive, lip-smackingly gorgeous pastes and nuts. On Monday, she WON Jamie Oliver’s Cookbook Chall...
Mar 21, 2022•1 hr 15 min•Ep. 39
WAHOOO IT’S FINALLY HERE!! YOU’RE GUNNA LOVE THIS ONE!! MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality. Highest £ROS in total Juice and Smoothies Highest £ROS in Food To Go No.1 brand in Functional Shots with 48% market share Delivering 84% Functional Shot growth 10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️ Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys, ON THE ...
Mar 14, 2022•1 hr 22 min•Ep. 38
Eyes stung like violent wasps dipped in vinegar. Face like a dilapidated like glum high street. Swimming in the screaming beer-fear fantods. Thankfully, a super hero saves the day, every day. A soft hand, dusts you off, whispers: “Keep Your Chin Up” Creamy cuddles with a cantankerous coffee SLAP! J’adoreee Jimmy’s Iced Coffee. Jimmy’s are the O.G. challenger brand - unapologetically authentic with mind-bogglingly delicious products. They’ve won listings: ASDA, M&S, Co-Op, Sainsbury’s, BP Jim...
Mar 07, 2022•1 hr 19 min•Ep. 37
James Averdieck founder of GU and The Coconut Collaborative is the next guest on HUNGRY. In 2003, James launched GU securing listings at all major retailers and successfully sold to Noble Foods for £32.5 million. In 2014, James founded The Coconut Collaborative, winning listings at listings at Tesco, Waitrose, Sainsbury’s, Ocado with £20m + retail sales. James embodies his puddings. A charming exterior yet his core bubbles with unshakeable resilience and optimism. *Follow on LinkedIn and Instagr...
Feb 21, 2022•1 hr 20 min•Ep. 36
10.22pm. I sent the email. No idea on the response. 10.52pm the reply. Sending delicious delirium through my bones. Eyes like wet fog lights. Chin dropped through the floor. Alessandro Savelli from Pasta Evangelists intro’d me to a special guest. The Contrarian Chocolatier, the Modern Day Willy Wonker. Giles Atwell. Giles creates FRESH chocolate. My housemate and I, like Chocolate-Chuckle Brothers, juggled chocolate across the sofa “to me- to you - to me - to you!” “MATE, Why did you eat the LAS...
Feb 07, 2022•1 hr 28 min•Ep. 35
*Follow on LinkedIn and Instagram for more content. As I walked up the metal stairs, everything vanished. Stresses. worries. concerns. The eclectic steamy stench of street food stifled stress. Flirtatious house music pummelled me into a state of Ahhhh Blisss-to Eat. Drink. Play through a maze of rambunctious epicurean delights. There, I discovered Black Bear Burger. A filthy nest of sinister brisket squelched out a dark grizzly jacuzzi of Grrrrrr. It clawed and mauled and scratched my face off. ...
Jan 24, 2022•1 hr 27 min•Ep. 34
Ice cream is soul searching. Deep in our soul, lies a dormant inner-child. Little Moons is WAY MORE than ice cream. Mochi mooches into your soul, unleashing your inner child. Wild, bombastic purple, green, orange irreverent balls of joy. Lego meets Italiano Gelato, collides into an Art-Attack-Smack of FLAAAA VAAA FLAVEEEE Little Moons are having INSANE success: Won listings at Tesco, Sainsbury’s, Ocado, Waitrose, Asda, Morrisons + Pick N’ Mix stores at Selfridges and Westfield. £10M+ Retail sale...
Jan 10, 2022•59 min•Ep. 33
My latest guest on HUNGRY. is INSANE!! Rebecca Oliver-Mooney heads up Innovation, Dairy and Category buying at The Co-Op. ROM set up Co-op’s incubator programme - designed to help challenger brands work more closely with The Co-Op. Post our convo, a HUGE shift erupted in my approach to “selling”: IT’S NOT BUYER VS. SUPPLIER. IT’S BUYER + SUPPLER = WIN-WIN PARTNERSHIPS. ON THE MENU: * HOW TO SELL YOUR BRAND STORY IN A LANGUAGE THAT ACTUALLY SPEAKS TO A BUYER - ALWAYS ASK “SO WHAT? *HOW TO SMASH A...
Dec 13, 2021•1 hr 17 min•Ep. 33
Lucky Saint is INSANELY delicious. The perfect tipple when dodging Full-English-Hangxiety. They’re spearheading the Alcohol-Free beer movement. Stocked in over 5000 On and Off-trade accounts, including, Sainsbury's, Ocado, Tesco, Dishoom, HONEST Burgers, and 37 Michelin Star restaurants. The ONLY Alcohol-free beer distributed nationally on tap. Lucky Saint founder, Luke Boase is the latest guest on HUNGRY. Our conversation sparkles, froths, and bubbles with wisdom! I’ve listened back to it THREE...
Nov 29, 2021•1 hr 10 min•Ep. 32
Super excited to welcome back Lottie Unwin to the podcast. Lottie works WAY harder than most. But Lottie hit a paralyzing burnout. She couldn't get out of bed. On the latest episode of HUNGRY. Lottie and I pull, chop and challenge burnout and balance Probably the deepest podcast to date. ON THE MENU: 1. HOW TO AVOID BURNOUT - THE POWER OF BUILDING “REST”. 2. WHY PUTTING A PRICE ON YOUR TIME IS THE HACK TO BE PRODUCTIVE, LEVERAGE TIME, AND AVOID BURNOUT 3,. WHY FOUNDERS MUST UNAPOLOGETICALLY ASK ...
Nov 14, 2021•1 hr 19 min•Ep. 31
Alessandro Savelli, founder of Pasta Evangelists is the next guest on HUNGRY. It's an EPIC episode, short-snappy bubbling with wisdom. ON THE MENU: ALESSANDRO’S CHECKLIST FOR SUCCESSFUL STARTUPS: 1. DEMONSTRATION OF EARLY-STAGE REVENUES 2. A BUSINESS THAT TARGETS THE TOP 20% OF THE NATION. 3. PRODUCTS THAT YOU’D LOVE AND CONSUME YOURSELF 4. A BUSINESS DOESN’T HAVE TO BE INTERNATIONAL = FOCUS ON BUILDING A GREAT BRAND = INCREASING NO. OF TOUCHPOINTS = CONSTRAIN BY GEOGRAPHY 5. YOUR BUSINESS MUST ...
Nov 01, 2021•38 min•Ep. 30
Want more Content? Follow on LinkedIn and Instagram Delighted to release the Tessa Stuart podcast today! Stuff a hefty dose of Branding and Marketing wizardry in your ear lobes. ON TODAY’S MENU: 1. HOW TO BECOME THE AUTHORITY IN YOUR CATEGORY? SIMPLIFY THEN AMPLIFY - your proposition, offering. 2. THE DO’S AND DON’TS OF MESSAGING HIERARCHY - No more than 3 key messages on the front of pack. 3. THE SILVER BULLET QUESTION TO ASK CUSTOMERS AND STOCKISTS FOR GREAT FEEDBACK - WHY? WHY? WHY? 4. WHY WE...
Oct 18, 2021•57 min•Ep. 29
Charlie Bigham’s meals ALWAYS put a humungous smile on my face. I was fizzing with nerves before interviewing Charlie for the HUNGRY. podcast. Our conversation provides a smorgasbord of delicious insights into how to build a juggernaut food and drink brand. ON TODAY’S MENU 1. WHY SCALING AND EXITING A BUSINESS FAST IS UTTERLY FLOORED AND WHAT TO DO ABOUT IT 2. PLAY THE LONG GAME: 1% BETTER EACH DAY, EACH MONTH, EACH YEAR + TIME = GREAT BUSINESS. 3. OBSESS OVER THE DETAIL - HOW YOU DO ONE THING I...
Sep 27, 2021•56 min•Ep. 26
Are you a Mum working for a challenger food and drink brand? Eyeballs bulging with stress? Juggling Kids, Work, Sanity? The gnawing guilt of checking emails whilst your kids play Lego. “Mental Jujitsu” sound familiar? Don’t worry you’re not alone! My hat goes off to all Mums’ working in Challenger Food & Drink. It’s INTENSE. That's why I was thrilled to interview Stephanie Drax for the latest episode of HUNGRY. Stephanie is founder of LeapFrog. LeapFrog is a supplement brand that’s using rad...
Sep 03, 2021•1 hr 14 min•Ep. 27
She was looking out the window thinking: “What am I even doing here ?!!” We’ve all been there. Stuck. Stuck in a dead job, watching the Clock of Life slowly whizz by. How do I escape? Find my passion? Do something I genuinely care about? These questions ferociously fizzed through Louise Avery’s mind. Searching. In 2011, Louise leaves her job. Travels to the Isle of Mull. Then America. Searching. Searching. In Vermont, Louise discovers a potion called Kombucha: a spring well of health benefits bu...
Aug 12, 2021•1 hr 13 min•Ep. 25
In 2012, I watched Harlequins win the Premiership Rugby title at Twickenham. Playing second row that day was Olly Kohn. But 5 years preceding that momentous day, Olly got badly injured To null the tedium his wife gifted him a sausage making kit. In 2007, from a Twickenham flat, The Jolly Hog was born. Next year, along with his brothers, Max and Josh, they started slinging sausages from a food truck at The Stoop. Over 13 years later, with sprinklings of drive, setbacks, resilience, hard work, and...
Jul 28, 2021•1 hr 16 min•Ep. 24
Ever devoured a Gourmet Burger Kitchen burger? Or demolished a Crosstown Doughnut? Both are tremendous at every bite and put a smile on my face. That's why I was thrilled to interview @Adam Wills, co-founder of Crosstown Doughnuts and GBK. In 1997, Adam landed in the UK from New Zealand. On this wet little island, he pioneered the Casual Dining movement that we all love. Much like All Blacks rugby, our conversation ducks and weaves and glides deep into Kiwi culture. We surface with Gourmet Learn...
Jun 04, 2021•1 hr 13 min•Ep. 23
How Challenger Food and Drink Brands can scale from £0-£1 million sales - Mark Palmer, co-founder Cawston Press, L.A. Kombucha, ex-Marketing Director Green & Blacks “The SINGLE HARDEST challenge for food and drink brands is going from £0 to £1 million sales” Mark Palmer told me on our first podcast, several months ago. I scribbled down the sentence on my coffee-laden notepad with “Round 2” next to it. A carousel of questions percolated my mind over the past few months. Last week, I was fortu...
Jun 02, 2021•2 hr 33 min•Ep. 22
5 Crucial Lessons From Silicon Valley for Challenger Food and Drink Brands - Chris Dee, ex-CEO Booths, ex-Director of Food, Harrods. Imagine ripping up the Challenger brand playbook? Starting completely from scratch. Well, that’s what happened last week. I interviewed Chris Dee. Chris has a plentitude of retail experience; ex-CEO Booths and Director of Food, Harrods. Now Chris is voraciously slurping up Silicon Valley wisdom to fuel his tech venture: Malt Release Radar. F&B and Silicon Valle...
Jun 01, 2021•1 hr 4 min•Ep. 21
“It was a frightening, exhausting experience – and I wouldn’t wish it on anyone.” Her co-founder tried to kick her out of the business after 2 years of trading, resulting in 14 months of litigation and a 10-day court case. Recording this podcast was INTENSE. My stomach was in knots, sweat gushed down my brow, palms felt like they’d been dunked in Vaseline. When we stopped recording. All worry and concern relinquished, equanimity permeated my body. A feeling clung, a feeling that I could achieve ...
May 09, 2021•1 hr 13 min•Ep. 18
Against all odds, Sherpa Tenzing was one of the first men to climb Everest. Entrepreneurship and Everest are parallels. The climb Camaraderie Anguish Pain Joy Triumph It’s what makes the pursuit of the summit so palpably addictive. I was pumped to interview Huib Van Bockel the other week. Our conversation adventured and explored "How Food and Drink founders can summit their own Everest”. Tenzing is icy air, fresh snow, hot sun in a can - it Zings through your body, immediately feeling Ten/Ten. O...
Apr 26, 2021•1 hr 12 min•Ep. 17
Slumped on the sofa, scrolling-drooling, eyes bright white like fog lights. My inner glutton screams “FEED ME PAPPI, FEED ME PAPPI” Dish after dish - stupendously delish. A river of scrumptiousness flowing from the screen. Blonde-white creamy carbonaras, zingy-bountiful technicolor salads, down-and-dirty kebabs. J’ADOREEE Mob Kitchen, their content is 50 Shades of Banging. When Ben agreed to the podcast, the goal was to lift the bonnet of the MOB Machine and see how they’ve built a juggernaut th...
Apr 19, 2021•1 hr 21 min•Ep. 16
Why lie to ourselves? Food and Drink is completely dominated by males. When Lucy Wright agreed to the pod to explore female leadership in challenger Food and Drink I was filled with gratitude. Lucy is the co-founder of NICE, the UK’s first canned wine brand. Along with her co-founder Jeremy, NICE stampeded on a stale-crusty category and Made Wine Fun Again. ON TODAY’S MENU: 1. Top advice for female founders who may feel vulnerable in an industry dominated by males. LEAN IN. 2. Why founders must ...
Apr 07, 2021•47 min•Ep. 15
“What's the SINGLE best lesson you’ve learned from putting on 100’s of Bread & Jam events, seminars and workshops?” When Jason Gibb agreed to the HUNGRY. podcast this question incessantly percolated my mind. Why? Jason’s had a colossal and irreversibly positive impact on our industry. -The Food Hub, a community of over 10,000 f&b founders, catalysed the conversation between founders, sharing triumph and strife. -Bread & Jam, the first food and drink founders festival, took strident l...
Mar 24, 2021•54 min•Ep. 14
Gaz-Booth, co-founder of Holy Moly is the latest guest on HUNGRY. He's avocado royalty and the infamous Avoca-Don. Gaz is a hero who oozes Yorkshire charm and work ethic, in equal measure. Our conversation resembles a green, ripe and creamy avocado. Wholesome, fun, good for the soul. ON TODAY’S MENU 1. Why naivety is your greatest strength when starting out. Always ask naive questions. 2. How to create a successful NPD Strategy that *ACTUALLY WORKS* and doesn’t leave you scrambling around like a...
Mar 17, 2021•57 min•Ep. 13
