How Rude Health Disrupted The Health Food Category and Built a +£20 million Household Brand - Camilla Barnard, Rude Health, co-founder.

In 2006, finally, something erupted.

Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.

Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.

A cacophony of precocious cardboard-with-a-conscience.

In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!

Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.

A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.

Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.

Rude Health made you feel beautiful and bountiful.

They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.

My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.

One of my favourite episodes to date!

ON THE MENU:

1. HOW TO BUILD GREAT LEADERSHIP TEAMS: BRAND FIT TRUMP SKILLSET EVERY. SINGLE. DAY. OF THE WEEK
2. HOW TO DRIVE ROS AT YOUR FIRST MULT ON A SHOE STRING BUDGET: ASK WHY? - SAMPLE YOURSELF (NOT AGENCIES)- WANGLE FREE PR.
3. WHY CONSTANTLY ASKING “WHY” IS THE NEXUS OF ALL GREAT CHALLENGER BRANDS
4. WHY CHALLENGER BRANDS MUST ADOPT “SERENDIPITY OVER STRATEGY” IN THE EARLY DAYS.
5. HOW TO CRACK THE EXPORT ENGIMA - RUDE HEALTH’S STRATEGY UNLOCKING HUGE LISTINGS IN PORTUGAL, NETHERLANDS AND SINGAPORE

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